Breakout Session from Blog Elevated 2013. Presentation by Zach Doty of Forthea Interactive & Digital Marketing in Houston, Texas. Methods, suggestions & tips on effective SEO keyword research for bloggers.

1. Smart Keywords
Unlocking your blog’s potential!
ZachDoty,Digital MarketingSpecialist, Forthea
@zldoty | zdoty@forthea.com

2. Howdy!
#BlogElevated
I’m Zach. I work at Forthea.
I’d love to hear about your
blog afterward!

3. Questions During The
Presentation?
#BlogElevated
Tweet @zldoty and we’ll come backto the
question at the end!

4. What am I learning?
#BlogElevated
Searching for answer, not browsing.
Keywords:The Question.
Practice & Play:Using keywords.
How to pick the bestkeywords.

5. Keywords…What?
#BlogElevated

6. Keywords…What?
#BlogElevated

8. Why Do We Search?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Information

9. Why Do We Search?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Information

10. Why Do We Search?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Navigation

11. Why Do We Search?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Navigation

12. Why Do We Search?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Transaction

15. Using Keywords on Site
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
h/t moz:
http://bit.ly/13X2103

16. Using Keywords on Site
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Fatty Head Food
Mid Chunk Food Blogs
Long Tail Gluten-Free Cooking Blog

17. But really…how does this
work on my site?

18. Using Keywords on Site
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
HomePage - Cooking& Food
Category- Recipes
Tag -
Gluten Free
Article-
Gluten
Free
Brownie
Recipe

19. Using Keywords on Site
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
myblog.com Cooking Blog
myblog.com/category Gluten-Free Cooking
myblog.com/tag Gluten-Free Recipes
myblog.com/article Gluten-Free Brownie Recipe

21. Picking the Best Keywords
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Let’s start at the beginning…

22. Picking the Best Keywords
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Google Analytics
- Traffic Sources> Sources> Search > Organic
Google WebmasterTools
- Search Traffic > Search Queries

23. Picking the Best Keywords
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Lots of
Searches
Scant
Competition

24. Finding High Volume Keywords
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Wordtracker

25. Finding High Volume Keywords
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Wordstream

26. Finding High Volume Keywords
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Google Keyword Planner

27. Finding Low Competition Keywords
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Find out howmany
pagesyou’re
competingagainst…

28. Finding the Keepers
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Number of Searches / Competing Pages

30. 1.What Keywords are on my Site?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
But wait…
There’s
more!
wordle.net

31. 2. Are My Keywords Working?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
But wait…
There’s
more!
seo.forthea.com

32. 2. Are My Keywords Working?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
But wait…
There’s
more!

33. 3. How do I constantly track steps 1 & 2?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
But wait…
There’s
more!
analyticsseo.com/free

34. Thanks!
#BlogElevated
@zldoty | zdoty@forthea.com