Create lifetime experiences with your business connections

1. Hercules Trophy 2010
Connecting companies
through competitive teambuilding experiences
October 28, 2009
Hercules Trophy 2010

2. Hercules Trophy 2010 | October 28, 2009 | slide 1

3. Why networked teambuilding?
• Enforce Human Capital, Retain and Attract Talent
• motivate your best people with unique experiences
• Enhance Teamwork and Increase Productivity
• integration after mergers and acquisitions
• virtual teams and mobile workers
• collaboration with international teams and cultures
• Improve your Network and grow your business
• networking between customers, employees, members and suppliers
• Strengthen Corporate Identity and Culture
• make people proud to work for you
• thank family of your employees
Hercules Trophy 2010 | October 28, 2009 | slide 2

4. Team Dynamics
• If you plan an effective teambuilding event, you should
understand the 3 phases in Team Dynamcis:
• Feel as a team: most companies tend to forget this important aspect.
If people don’t feel emotionally connected, they will never perform as a
team.
• Act as a team: to act as a team, teammembers need specific skills
like leadership, delegation, organisation, negotiation,...
• Perform as a team: to realy achieve expected results, teams need to
focus on clear objectives and have to keep constraints into account.
• The Hercules Trophy has a strong focus on Feel as a team. We
create a platform where people can connect easily on an
emotional level.
Hercules Trophy 2010 | October 28, 2009 | slide 3

5. Why Hercules Trophy?
Do you face these challenges?
• ...finding a professional event to reward your employees
• ...organising an original incentive for your customers
• ...with guaranteed value for money
• ...that your business relations will talk about for months
• ...with minimal hassle for you
• ...with maximal involvement of your target audience
• ...and with a good balance of fun, sport, competition, planning & safety?
Well, more than 15.000 fans from over 40 countries and 450
companies will tell you we can probably help you!
Hercules Trophy 2010 | October 28, 2009 | slide 4

6. The Concept
| October 28, 2009 | slide 5
Hercules Trophy 2010

7. The Concept
• Beautiful surroundings everywhere in the world
• Business teams of minimum 4 players each
• All teams compete in 12 different labours in a planned and safe way on one day
• Different teams from different companies can compete on one day
• We can organise sector Trophies and specific customer Trophies from 24 up to 144 teams
(100-1200 people) on one day
• Tons of fun and entertainment ensuring a great networking effect
• Quality catering all day long
• Opening ceremony, Award ceremony & Smashing Party
• Interactive website
Hercules Trophy 2010 | October 28, 2009 | slide 6

8. Beautiful surroundings
• Magnificent outdoor domains:
• Belgium: Provincial Domain “De Nekker” in Mechelen, between Brussels and Antwerp
• Spain: Private Club “Las Encinas” in Madrid, Boadilla del monte
• South Africa: Conference Center “Helderfontein” in Johannesburg, Midrand
• Dubai: Hotel Resort “Jebel Ali” between Dubai and Abu Dhabi
• France, Scandinavia, The Netherlands, Australia, Singapore could be next
• Water, rough areas, meadows, indoor facilities, clean showers and toilets
• Parking facilities, easy to reach. Shuttle services whenever required.
• We build a complete outdoor branded Village with bar, terrace, lockers, stages, dance
floor, medics, referee, massage etc
• Separate cocktail/dinner/beach & party zone, not too basic not too VIP
Hercules Trophy 2010 | October 28, 2009 | slide 7

9. The Hercules vibe
Hercules Trophy 2010 | October 28, 2009 | slide 8

10. Venue in Belgium
• Provinciaal Domein De Nekker in Mechelen: one of the most magnificent outdoor
domains in Belgium
• Water, rough areas, meadows, indoor facilities
• Plenty of clean showers and toilets
• Parking facilities, easy to reach
• We build a complete outdoorish Village at the
lake with bar, terrace, vestiaire, stages,
dancefloor etc
• Nekkerhal: separate bbq & party zone,
not too basic not too VIP, in a big tent
with round tables, dancefloor and bar
• Tents at every labour all over the domain
• Shuttles to transport people during the day
Hercules Trophy 2010 | October 28, 2009 | slide 9

11. The Hercules Labours
• Just like ancient Hercules, teams have to perform 12 labours
• A few weeks before the start, we communicate our final choice of labours and the
official teamplannings through the website
• Every year we come up with at least 6 new labours compared to last year
• Teams decide on which labour they will put their joker
• Upon arrival in the morning, captains receive a personallised package for their
team with all the official documents
• One labour = 15 minutes, followed by a 15 minute break (20 minutes in Spain )
• Our happy crew, supported by an IT-system fully integrated with the website,
keep track of the scores
Hercules Trophy 2010 | October 28, 2009 | slide 10

12. The Hercules Labours
• The labours we’ve already organised:
Mountainbike Karting Cross Country Bull Rodeo Savate
Quads Rafting Frisbee Jetski Canoeing
Kwistax Bird Shooting Golf Badminton Kickbike
Crazy Banana Korfball Brosens Clayshooting Quadratlon
Sea Battle Baseball Climbing wall Floating survival Segway
Special Bikes KMX Beachvolley Inline skating The Zone
Rope Walk Bugxter Paintball Pocketbike Powerjump
Trike Volleyball Fencing Table tennis XBox
Rescue 911 herAcles Street Turtle Indian Canoe Aqua Volley
Highland games Streetsurfer Rope Skipping Intercrosse Acro Raft
Balance Bike Surf Rodeo Kinball Bobsleigh Pentatlon
Vortex Wii BMX Floorball Tag rugby
Curling Laser combat
Hercules Trophy 2010 | October 28, 2009 | slide 11

13. Tons of fun
• Fun is a crucial for effective teambuilding. It’s impossible to describe the feel-good-vibe
participants sense during the Trophy, but we can tell you which things help:
• Brain Labour • Vote for the coolest team
• Captain’s briefing • Teampictures on the web
• Warming-up • Teamslogans and songs
• Creative Company flags • DJ’s playing great music
• Famous Opening ceremony • Massage during the day
• Hercules Dance • Funny labours
• Hercules Song • Cheerleaders and dancers
• Inventive teamoutfits • Free official teampicture of the day
• CxO Pétanque • Après Trophy outdoor apéro
Hercules Trophy 2010 | October 28, 2009 | slide 12

14. Catering
• Small breakfast at the entrance
• Bar in the Village
• Water included for all players
• Healthy lunches & snacks
• Shooters and taco’s after last labour during après Trophy
• Quality dinner/cocktailparty in the party area
Hercules Trophy 2010 | October 28, 2009 | slide 13

15. Smashing party
• Gigi L’amoroso
• Café Chantant
• People dancing on chairs and tables
• Le Lac du Conemara
• Award ceremony (winners, best picture, fairplay, special awards,...)
• Everybody on the dancefloor for Hercules dance
• Crazy DJ
• Extreme atmosphere
• Best party of the year!
Hercules Trophy 2010 | October 28, 2009 | slide 14

16. Interactive website
• Ensures minimal hastle and maximal preparation
• Captains can edit teams, post a picture and determine joker
• Consult labour rules, teamplanning and scores
• Vote for coolest team through the website
• Personal profiles
• Register Supporters
• Presence everywhere on the web
• Huge mailing list (+15.000 people)
• Follow “The Vibe” live
• Huge amount of hits (+4mil)
• Assessment before the Trophy and Customer satisfaction survey after
• Video’s, pictures,…
Hercules Trophy 2010 | October 28, 2009 | slide 15

17. Our fans
| October 28, 2009 | slide 16
Hercules Trophy 2010

18. Thousands of quotes
• Hein (HP): “After having participated 4 times, I experience the Trophy as
an excellent wine: it gets even more mature and enjoyable every year!”
• Dirk (Deutsche Bank): “This Trophy is the MAXXX !!! Tell it to your
colleagues!”
• Michaël (KPN): “I felt like a kid with a lot of new toys.”
• Baudouin (SN Brussels Airlines): “A great moment of friendship and
sport in a wonderful environment with a terrific organisation”
• Danny (Safmarine Container Lines): “Unforgettable how so many
people give more than 100% of themselves.”
• Dirk (Microsoft): “This is by far the best and most perfect worldwide
teambuilding event!”
• Brenda (Monsanto Europe N.V.): “A tough and challenging mega-fun
sportsday for grownup kids !”
Hercules Trophy 2010 | October 28, 2009 | slide 17

19. Testimonials
• Some of examples of the many videos on our YouTube channel:
• KBC
• Telefonica
• Belgocontrol
• DHL
• SAP
• ABC
• Brussels Airport
• Find many more on our YouTube channel: CH Robinson, Siemens, Verizon,
NATO, De Lloyd, VRT, Xylos, NetApp, Coca Cola, Dimension Data,
Securitas, Pauwels Trafo, Juniper Networks, BT, City of Mechelen, ICT4Me,
Flightcare, BASF, ADM, Alfapass, Radio Holland,…
Hercules Trophy 2010 | October 28, 2009 | slide 18

20. Over 500 references
Hercules Trophy 2010 | October 28, 2009 | slide 19

21. Telindus Trophy
• In 2000, Telindus participated with 2 teams
• In 2001, they invited 24 top customers
• In 2002, they invited 48 top customers
• In 2003, they invited 72 top customers
• In 2004, they invited 72 top customers
• In 2005, they invited 72 top customers
• Suppliers help Telindus fund the event, customers also payed
part of the teamfee
• The aim: a unique way to extend the partner relationship
they have with their customers and suppliers
Hercules Trophy 2010 | October 28, 2009 | slide 20

22. Safmarine Trophy
• In 2001, Safmarine participated with a few teams
• In 2002, they invited 24 European staff teams
• In 2003, they invited 35 EMEA staff teams
• In 2004, they invited 36 worldwide staff teams
• In 2005, they invited 48 worldwide staff teams
• In 2006, they invited 72 worldwide staff teams
• In 2007, they invited 96 worldwide staff teams
• In 2008, they invited 96 worldwide staff teams
• The aim: to promote teamwork and partnerships between
sales offices and business units
Hercules Trophy 2010 | October 28, 2009 | slide 21

23. Maritime Trophy
• Alfaport, federation of +300 companies with one common
economic interest in port of Antwerp
• Members: major companies, e.g. Cosco, NYK, P&O Nedlloyd,
China Shipping, Interferryboats,...
• CEPA, an important HR-player in the harbour joined as a
supporting partner in 2006
• De Lloyd, the most read newspaper of the harbour, joined as
media partner in 2008
• In 2005, 2006, 2007, 2008 and 2009 over 500 teams
participated
• The aim: special way to optimize relationship with
members
Hercules Trophy 2010 | October 28, 2009 | slide 22

24. SN Brussels Airlines
• SN Brussels Airlines was a new airline company that was founded
in the beginning of 2000
• As a new company, they wanted to have a more dynamic image
than the former SABENA
• From 2003 until 2005, the crew of SN Brussels Airlines was
invited for the Hercules Trophy
• 24 teams of pilots, stewardesses, stewards and other employees
competed against each other on one day
• The aim: bringing people that almost never see each other
together and working on a dynamic image
Hercules Trophy 2010 | October 28, 2009 | slide 23

25. Microsoft
• Since the beginning, Microsoft is a loyal customer, participating
with some teams
• In 2005, Microsoft invited 24 partners during the ICT Trophy
• This was part of the new Microsoft Partner Programme in Belgium
• The aim: to optimize relationship with top partners in the
Belgian ICT market
Hercules Trophy 2010 | October 28, 2009 | slide 24

26. Terapia de la Publicidad
• IPMark, an important Spanish publisher, invites the marketing
sector on one day
• In 2008, 48 teams participated in Madrid
• In 2009, in terrible economic times they reached the same
number of teams
• Big customers like Telefonica, Vocento, Corte Ingles participated
• The aim: connect with the most important players in the
Spanish marketing world
Hercules Trophy 2009 Confidential, All rights reserved | October 28, 2009 | slide 25

27. ICT Trophy
• In 2006, Agoria ICT and TMAB took the initiative
to gather more than 100 ICT-related companies
• Exactly one month after the ICT2Day-conference they organised
themselves, the Hercules Trophy featuring ICT2Day was
organised to have “business before pleasure”
• Datanews was the Media Sponsor for this event
• In 2009, ADM joined as a new partner. ADM is an important
networking organisation for ICT companies.
• In 2007, 2008 and 2009 over 300 teams participated
• The aim: to show a positive image of the ICT-sector to the
market and to network all ICT-related companies
Hercules Trophy 2010 | October 28, 2009 | slide 26

28. Airport Trophy
• In 2004 and 2005, Brussels Airport participated with 15 teams
• In 2006, Brussels Airport gathered as much Airport-related
companies as possible in a first Hercules Trophy featuring
Airport. 35 teams subscribed
• In 2007, 2008 and 2009 over 300 teams participated
• The aim: to show a positive image of the Airport-sector to
the market and to network all Airport-related companies
Hercules Trophy 2010 | October 28, 2009 | slide 27

29. ALL ING Trophy
• In September 2007, we organised an ALL ING Trophy of half a day
• Heterogeneous teams of 7 players each participated
• Every labour was divided in two: one challenge for the sporty people,
one for the less sporty people
• The aim: to bring sales teams from Hasselt, Leuven and
Antwerp closer together
Hercules Trophy 2010 | October 28, 2009 | slide 28

30. Mechelse Trophy
• In 2008, we organised a Trophy for the City of Mechelen
• Caroline Gennez, Schepen in Mechelen and president of the
Socialist Party, was the driver behind the idea
• 72 teams participated in the first edition
• In 2009, this Trophy grew to 96 teams and they want to keep on
going like this
• The aim: to show a positive image of the City of Mechelen
as an interesting city for businesses
Hercules Trophy 2010 | October 28, 2009 | slide 29

31. Nokia Siemens Networks
Strategy Day
• In June 2008, we organised a Nokia Siemens Network Strategy
Day
• Corporate presentations with internationale speakers in the
morning on the beach
• The company was in deep crisis at that time and people were
very demotivated
• Heterogeneous teams of 10 players each participated
• It became a huge party!
• The aim: to increase teamspirit between people from
different departments and locations
Hercules Trophy 2010 | October 28, 2009 | slide 30

32. CU at the Hercules Trophy!
Hercules Trophy 2010 | October 28, 2009 | slide 31