Guest lecture on how Social Media impacted IBM to become a Social business

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Social Business

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Breaking News
New study reveals #Social is over ! Researchers advice #KdH #XM² students to find new studies
ow.ly/vcVlv

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Study based on Epidemiological modeling of online social network
dynamics
Source: http://tcrn.ch/P9hdpv
By 2017, Facebook will loose 80% of its users !

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Debunking Princeton
“No Princeton students by 2021”
“No „air‟ by 2060”

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We are making a new future for our clients, our industry and
our company.
Big Data & Analytics
• We are making market by transforming
industries and professions with data
Cloud
• We are remaking enterprise IT for the era of
cloud
Social
• We are enabling systems of engagement for
enterprises. And we are leading by example.

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Some numbers
• 99,571 mio USD
Revenu (2013
• 6,2 bio USD
R&D investment (2013)
• 6.809
# Patents (2013)
• 431.212 (including 5 Noble Prize winners)
# of Employees WW

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Ideas that shaped a century

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IBM Researches are active in all kinds of fields…

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A boy and his atom

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What does this has to do with social business ?
Meet our sexiest asset:
Lisa Seacat Deluca, IBM, Master inventor
THE IBMER

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IBM is always looking for meaningfull dialogue in the social sphere

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We‟re looking to push innovation through Social Media

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Social Media is in our core
 Train
 Listen
 Learn
 Share
 Engage
 Both Internaly and Externaly

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IBMers actively on
Twitter
40.000
IBMers present at
Facebook
198.000
IBMers utilizing
LinkedIn, including
Alumni
378.000
14
IBM channels
On YouTube
200+
Tweets upon the launch
of our CMO study
1.000.000
IBMers collaborating
With 200.000 non-
IBMers via
DevelopersWorks
100.000
Individual blogs
maintained regularly
17.000
IBMers profiled at
IBM connections
431.212
Active page views
a DAY of Wikis
1.000.000

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Social
Media
Sites
blocked
Only
Marketing
engages
Social
Media
Only
approved
employees
engage
All
employees
are deputized
Everyone
does their
own thing
Spectrum of trust and guidance

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Social Media Guidelines @ IBM

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“The leading brands of the future
will be those who can
communicate with
their customers
the most relevant way.”
- Yuchun Lee, IBM VP Enterprise Marketing Management Group

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Social business focusses on
business outcomes, business models
and management related to
use of social media technologies
Social Business – a definition

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Social
Selling
Social
Collaboration
Social
Networking
•Networking
•Corporate Branding
•Marketing
•Communications
•Personal Branding
…
•Collaboration
•Integration of Social Media
•in day 2 day business
• Sales
• CRM
• …
SOCIAL BUSINESS

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Listen
identify
DevelopShare
Generate
•Social
•News
•Customers
•Topics
•Trends
•Content
•Stories
•Credibility
•Leads ($)
•Press
•Social
•Stage

21. © 2013 IBM CorporationIBM Confidential

22. © 2013 IBM CorporationIBM Confidential
Social Media Outlet Slug Examples
Twitter
Handles
@IBM
Hashtags
#IBMWatson
#NYGCWatson
According to @WHO,
cancer rate increased 10%
since 08. #NYGCWatson
prototype using genome to
speed treatment
http://ibm.co/1cXTb6u
And ofcourse we exagerate

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Your future willbe a playing ground
IBM Global CMO Study 2014: http://www-935.ibm.com/services/uk/cio/cmo/reg.html

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Today social is inextricably connected with mobile

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So let‟s have fun!
Bring Big Data and apps together: Meet EI !

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Never the less, a socialy engaged enterprise need people like you
 Advice us on how to become truly engaging
 Help us to keep our authenticity
 Naviate us through the ocean of social,
finding the right influencers

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