4. 51% of the internet Traffic
is Video ! (US)
4 HAVAS MEDIA
5. Social media usage is exploding,
but video is a bigger story !
While member communities (like Facebook) have been garnering
impressive audience numbers for the last five years, video audiences have
been growing at meteoric rates
HAVAS MEDIA
6. Video is (allready) Everywhere …
Kids Young people Mature consumers
User situation
(5-12) (13-27) (+28)
Youtube search or Google search and
Information Google search
social tools social tools
Carrier agnostic social IM & social networks via
Communication E-mail
media laptop and phone
On demand video and
Social worlds and Digital TV and premium
Entertainment games via laptop or
video on demand
portable device
HAVAS MEDIA
7. Youtube = 55%
(source: Comscore Panel – Belgium - 4/10 – Total 15+ - in %)
Google Search
Windows Live Hotmail
FACEBOOK.COM
YOUTUBE.COM*
Windows Live…
MSN
Wikimedia Foundation Sites
Belgacom Group
Microsoft
Google Maps
Telenet Sites
eBay
Yahoo! Sites
Blogger
NETLOG.COM*
Bing
Apple Inc.
Corelio
De Persgroep
Truvo International
SanomaWSOY
VRT Sites
CBS Interactive
BNP Paribas
Kapaza
WordPress
Amazon Sites
0,0 10,0 20,0 30,0 40,0 50,0 60,0 70,0 80,0 90,0 100,0
HAVAS MEDIA
12. What KPI’s Could We Expect ?
Metri-Family range is growing !
Trad. Media Interactivity Social
• Cov. / OTS • Clicks • Share /
• Affinity • Start/Stops Virality
• GRP • Replay • Comments
• Time Spent • Full View • Favorite
• (Dwell) • …
HAVAS MEDIA
13. As a conclusion
When Currencies meets tasks
E-Acquisition / Promo
• Recruit : E-Prospects / e-Leads / (Loyal) e-Customer /
• People who: Buy / Ask for Appoinment / Ask Info / Look for Dealer
BRAND EQUITY
• Conversion Rate, Repeated Visits, C/Conversion, leads
Engagement
• Let’s live a full Digital (and more) experience
• Brand Ambassador, Advocacy, Story Tellers, Influencers
• Time spent, Dwell (Rate / Time), Virality, Repeated Visits
Brand/Communication Values Building
• Communicate in the most balanced & impressive way
• Customers, (Non) Users, Target Group
• Cov., OTS, Affinity, Context, Impact, Click, Interaction
HAVAS MEDIA
17. Conclusions
RIA is the most exciting evolution of the
Metri-Galaxy since the launch of
Metriweb (2000)
The next challenge is to maintain the
quality of tagging and the number of
participating websites
RIA is a trailblazzing activity for the future
of the content multi-plateform
measurement !
HAVAS MEDIA 17