V52.yuan jiao.revised top 10 questions for chapter 19
1. Top 10: Answers to the learning questions for By: Yuan Jiao September 03,2010 Chapter 19: Managing Personal Communications
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3. Direct marketing is the use of consumer-direct(CD) channels to reach and deliver goods and services to customers without using marketing middlemen. Concept 1
4. is the use of consumer-direct(CD) channels to reach and deliver goods and services to customers without using marketing middlemen. Interactive marketing Direct marketing Both of above None of above Top answer No.1
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6. Direct mail is a way of advertising in which advertisers mail printed ads, letters or other solicitations to large groups of consumers. Concept 2
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9. Catalog marketing is the catalog solution designed exclusively to offer your company maximum sales, profit and success. Concept 3
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12. Telephone marketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call. Concept 4
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15. Interactive marketing allows customers to participate in a Brand's process to build its image in a certain market or target group's minds. Concept 5
37. Effective salespeople are trained in the methods of analysis customer management, as well as the art of sales stances, but most trainers agree that selling is a six-step processes: Prospecting and qualifying customers, pre-approach, presentation and demonstration, overcoming objectives, closing, and follow-up and maintenance. Concept 10
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