1. Social Media Marketing
Final Presentation
By: Mingyang Yu

2. Part One: Blogger
• I ended up with 9 posts.
• There are 9 comments and 590 page views in total by
12/2/2012.
• I got more comments at the day when Dr. Guignard asked
us to comment with each other.
• I got the most page views in the article “Why are Social
Networks important in the marketing mix?” because there
is a picture about the social media network which may
attract many people to view it.
• I think I will keep up the blog although it is difficult to insist
because it is really enjoyable and proud when you find so
many people view your articles and it is really a good
memory.

3. Part 1.5: Vlog
• I don’t think it is easy to do a vlog because it took
me about 2 hours.
• There are 6 views now which is a small number
because I didn’t post the vlog address on time.
• What I want to improve is the fluency of my
speech and add something more interesting so
that it doesn’t seem so boring. If possible, I will
ask somebody to help me record my video
because I had to remind me to look at the camera
and not to make it shake which distracted me a
lot.

4. Part Two: Facebook
• Facebook is a popular and a big marketing platform with a
large number audiences from all over the world. From the
first day of my class I changed most of my mind. Initially I
think it is just an entertainment to make friends and see what
happened to my friends recently, now I find that we can
category people with the same habits and then do the
marketing targets easily.
• I may use it as a main marketing tool because it is global and
with a lot of population, more importantly, it doesn’t cost so
much as the traditional advertising.
• I have 38 facebook friends which is far less than my friends in
RenRen, and I follow P&G because I think it is a big company
which used to spend a lot on traditional advertisements and I
want to know how they use the social media tool today.

5. Part Three: Twitter
• Twitter is really a useful tool to express the emotion and mood in a few words,
and it is also a great tool for marketing because there are so many celebrities
so that we can take advantage of their fames to do the promotion.
• I will continue using Twitter in the future because there is more information
than other social media.
• I follow Starbucks, Mercedes-Benz and Lady Gaga because I want to know
how Starbucks this kind of “close to everyday life” companies advertise, and I
want to know how Benz this kind of high-end products companies using a new
advertising media tool, and I also want to know how a celebrity can advertise
herself/himself.
• I think the advantage of Twitter is that there are many famous people and
brands which can attract a lot of people to follow them and this is easy for us
marketers to segment the market directly because we can easily find people
with the same interests.
• The disadvantage of Twitter is that there are only 140 letters that I can write
when sometimes I express ambiguously.

6. Part Four: LinkedIn
• I never used LinkedIn before classes. Now I think LinkedIn is
a social networking website for people in professional
occupations and it is also a good website for us students
hunting for jobs.
• I can connect with people in the same area and make my
personal profile attractive to leverage and build my
personal brand.
• I only follow P&G because I really want to be a member of
that company in the future so that I need to know more
about this company and get some experiences from people
who were or are in the company. I will continue to follow
P&G even the class is finished because I also want to give
my advices to others in the future.

7. CONCLUSION
• Other tools: RenRen, I think this is a very useful tool, to be honest, it
is better than Facebook because there are more applications and fun
functions.
• The biggest take-aways are that I learned a lot of professional
knowledge like ROI which I cannot know by myself and the
perception that social network is not just a tool for making friends
but also a good tool for marketing. It’s is very valuable for my future
because I can use what I learned to help my company cut the cost by
a new kind of fashion marketing methods.
• I think I will use Twitter because it is so amazing and really a good
marketing tool, but I will not use Youtube in the future because it is
really hard for a small person to make oneself popular and it will cost
a lot if you want your video to be attractive.

8. Thank you my teacher and classmates!