SlideShare uma empresa Scribd logo
1 de 52
Baixar para ler offline
Making Social Innovation Pop
Social Innovation
(Innovations that have social
purpose, drive social change, and
create social value.)
What’s this picture trying
to tell us?
Some may think




The world is f***ed.
But we see




Amazing opportunities to make
  the world a better place.
And big opportunities call
for big resources from great
companies.
What do people want from
great companies?
“I want to know what companies stand for.”



Role of business in society:
                                                                                      6%

Just make money                                                                            13%
                                                                  31%
Play limited role in community

Support larger issues with donations and time

Support larger issues with donations and time and                                                20%
advocate for change
Change the way they operate to align with greater
social and environmental needs
                                                                                30%


                   Taken from the 2011 Cone/Echo Global CR Opportunity Study 
“I want a positive corporate story.”
“I want company leaders who can see the future.”




Ken Powell, CEO, General Mills                           Mike Duke, CEO, Wal-Mart Stores, Inc
“Done right, social engagement is                        “More will be expected from market
incorporated into the mission of the                     leaders and globally successful
company, which means that the CEO                        companies, and those companies who
must be the person who shapes the                        are most involved will be most
agenda and communicates the                              successful, creating an upward spiral.”
message around it.”


From the Committee Encouraging Corporate Philanthropy’s Report, Pathways to Sustainable Value Creation in 2020
                               Based on research from McKinsey & Company
“I want company leaders who understand value.”



     Drive the solution                                                                                    50

Be part of the solution                                                                       42

      Fund the solution                5

  Invest pragmatically             3

        Do not engage 0




                   CEOs agree that engagement in social issues is critical.
 From the Committee Encouraging Corporate Philanthropy’s Report, Pathways to Sustainable Value Creation in 2020
                                Based on research from McKinsey & Company
“I will reward companies that connect to a cause.”
Consumers want to be engaged.                                  Consumers have rewarded and punished
If given the opportunity,                                      companies. In the past 12 months,
They would:                                                    They have:
                                                         94%                                                         76%
BUY PRODUCT WITH AN ENVIRONMENTAL BENEFIT                      BROUGHT A PRODUCT WITH AN ENVIRONMENTAL BENEFIT
                                                         93%                                                         65%
BUY PRODUCT OR SERVICE ASSOCIATED WITH A CAUSE                 BOUGHT A PRODUCT OR SERVICE ASSOCIATED WITH A CAUSE
                                                         93%                                                         63%
BOYCOTT A COMPANY WITH IRRESPONSIBLE PRACTICES                 MADE A DONATION
                                                         82%                                                         56%
VOICE OPINIONS DIRECTLY TO A COMPANY ABOUT ITS EFFORTS         BOYCOTTED A COMPANY UPON LEARNING IT BEHAVED IRRESPONSIBLY
                                                         81%                                                         51%
DONATE TO A CHARITY SPONSORED BY A COMPANY THEY TRUST          TOLD FRIENDS OR FAMILY ABOUT A COMPANY’S EFFORTS
                                                         78%                                                         39%
VOLUNTEER FOR A CAUSE A COMPANY THEY TRUST SUPPORTS            VOLUNTEERED
                                                                                                                     36%
                                                               RESEARCHED A COMPANY’S SOCIAL AND ENVIRONMENTAL PRACTICES
                                                                                                                     32%
                                                               GIVEN FEEDBACK DIRECTLY TO A COMPANY ABOUT ITS CR EFFORTS




                             Taken from the 2011 Cone/Echo Global CR Opportunity Study 
“I want to be able to trust corporate intentions.”



 Almost half of respondents to our
 most recent Goodpurpose annual
   consumer survey say they feel
 brands only support good causes
 for publicity and promotion, and
   not because they really care.
                 Christine Garton, USA Today
How can brands make these
connections?
“Shared Value is not social
responsibility, philanthropy, or even
sustainability, but a new way to achieve
economic success. It is not on the
margin of what companies do but at
the center.”




Michael Porter, Bishop William Lawrence
Professor at Harvard Business School
By helping employees stop smoking (a two-thirds reduction in the past 15
years), the company has saved $250 million on health care costs, a return
of $2.71 for every dollar spent on wellness from 2002 to 2008.
Nestle guaranteed bank loans for impoverished farmers while improving
their incomes and incentives—and Nestle’s supply of good coffee grew
significantly. Nespresso is now one of Nestle’s fastest-growing divisions with
annual growth of 30% since 2000.
Opening local processing plants cut costs by 25%, provided direct
employment to 17,000 local Africans (95% women), greatly reduced carbon
emissions, and led to 30% annual growth since 2000.
When a company supports
the issue consumers care
about most, it is rewarded
with their trust, loyalty,
advocacy, engagement and
increased sales.

What we call Shared Value
ROI, or a Return On Innovation.
Yoxi facilitates trust
between brands and
consumers by connecting
them to social
entrepreneurs to create
Shared Value.
Big opportunities
also call for ingenuity from
social entrepreneurs.
We call these entrepreneurs
Social Innovation Rockstars.



SIRs
A Social Innovation Rockstar is the agent to
authentically connect brands and consumers
      through Shared Value creation.
Our mission is to mainstream
social innovation by harnessing
the transformative power of
Social Innovation Rockstars.
Who We Are

A media agency to tell
compelling stories.

A talent development agency
for Social Innovation Rockstars.

Making Social Innovation Pop
What We Do

Identify business opportunities for brands that can be
amplified by a Social Innovation Rockstar (SIR).


Match brands to SIRs who have the passion, expertise,
and credibility to harness those opportunities.


Create media campaigns that elevate the brand/SIR
partnership while maximizing the opportunities.
How It Works
Identify: What’s the opportunity?
Talent portfolio
Shared Value score card
Competitions


Match: Who can tell the story?
Manage relationships and engagements
Define brand opportunities based on Shared Value
Segment SIRs


Create: Campaigns to reach mass scale.
Opportunity manifesto
Tour/Road show
Episodic video series
How It Works:
Custom Competition


You want to support a broad issue such
as education.

We will run a custom competition for you
to discover your own education SIR.
• Turnkey competition platform with customizable
  features
• Audience voting to drive engagement

• Effective format to deliver high quality video content

                                                          Screen shot taken from Trim the Waste of Fashion Competition
How It Works:
Custom Campaign


You want to support a broad issue such
as “greening the supply chain” and want
to work with one of our portfolio SIRs.

We will manage the engagement,
design a program, produce the
campaign(s), and track performance/
impact.
• Strategic development on campaign narrative

• Competitive market analysis
• Creative development from concept to execution
• Transmedia production for multi-channel storytelling
• Digital strategy and social media support
How It Works:
Campaign Alignment


You have a specific campaign in mind to
address a business challenge, and need
support from one of our portfolio SIRs.
Or, one of our portfolio SIRs has very
specific campaign ideas that align with
your business goals (or issues you want
to support).

We will define and manage the
engagement, design a program,
produce the campaign(s) — or work with
your creative team to produce it, and
track performance/impact.
How It Works:
Big Picture Partners


You are interested in supporting Yoxi’s
mission and want to participate in our
ongoing programs to showcase your
thought leadership and commitment to
social innovation.

Opportunities include:
• Sponsor our search for SIRs
• Participate in shaping the evolving landscape of
  social innovation through our events and media
  programs
• Provide prizes or grants to support our portfolio SIRs
  of your choice
Value We Bring
Value For Brands



Unique Resource                           Pop Culture Appeal
A social innovation “dating service” to   A way to tell your shared value story that
match SIRs to your greatest               appeals to the masses
business challenges
                                          Thought Leadership
Credibility + Transparency                Relevant participation in the ongoing
Insights and impact driven by             conversation about what makes an SIR
the SIRs that are changing the world

Result-driven
Structured campaigns and media
amplification that achieve specific
business goals
Value For Social Innovation Rockstars



An agency to bring them to the next    A media partner that introduces them to
level of focus and visibility          new audiences

A media partner that exposes them to   A long-term relationship with Yoxi for
new business opportunities (not the    continued resources and
same incubators, etc)                  connections beyond incubation
                                       and launch
Meet Some Rockstars
Chid Liberty
From Sweat Shops to Sweat Equity
In addition to being a finance guru and social entrepreneur, Chid presides over a four-pronged
hybrid social enterprise across two continents. His organization, Liberty & Justice, develops local
African factories and connects them with international retailers and individual consumers. These
factories produce fair-trade apparel for American and European retailers, replacing a culture of
sweatshops with a culture of sweat equity.
Laurie Schoeman
Urban Agriculture Classrooms 
Through NYSunWorks’ Greenhouse Project Initiative, Laurie uses hydroponic farming technology to
educate students and teachers about the science of sustainability. This highly scalable model aims to
provide tomorrow’s decision-makers with an elevated set of skills, a broader perspective, and a
lasting sense of commitment to lead the global community in an environmentally efficient way.
David Baron and Zeshan Muhammedi
Make Good Cool
The dynamic duo focuses on functional apparel design with a purpose, mobilizing college students to
"wear their social responsibility" with a cool attitude. Their current initiative "Colors for Causes" is
paving the way for an ambitious enterprise to build a coalition for 100% closed loop recycling in the
fashion/apparel industry.
How We Recognize Our SIRs
Evolution Of Social Innovation Rockstars (SIRs)
                      Experience
                                                    Iconoclastic SIR



                                           Established SIR


                                   Emerging SIR



          Fan               Aspiring SIR



                                                    Visibility
LOW                                                                             HIGH



                       Collective Impact

                                                             Iconoclastic SIR



                                                   Established SIR


                                           Emerging SIR



                 Fan                Aspiring SIR

                                                    INVEST

                               CREATE

                 PROFILE

      IDENTIFY
Sweet Spot for Media Sponsorship
Shared value campaigns
Cause campaigns
Journey of transformation                                  Iconoclastic SIR



                                                  Established SIR


                                          Emerging SIR



                       Fan         Aspiring SIR
Sweet Spot for Millenial Activation
Engagement campaigns
Curated crowdsourcing
Journey of transformation                                     Iconoclastic SIR



                                                     Established SIR


                                             Emerging SIR



                       Fan            Aspiring SIR
Personality Focus


                                                         We’re in a unique
                                                         position in the industry.
                                                         We don’t incubate ideas
                                                         — we develop talent
              StartingBloc                               who drive change.
                 Echoing Green
                   Ashoka Changemaker
Enterprise                                                                 Media
                                          Skoll
                                                                           storyteller
incubator                                         Common
accelerator                                                                movement builder
                                                       Purpose
              Unreasonable Institute                         GOOD

       Y-Combinator



                                   Idea/Solution Focus
Founder

Sharon Chang
Brand Strategist, Creative Director, Media Executive,
Social Entrepreneur, Angel Investor, Philanthropist

Visionary thinker with the unique ability to balance the
business and cultural dynamics of Madison Avenue,
Hollywood, and Silicon Valley.

Former Chief Creative Officer of 19 Entertainment, the
company behind American Idol and So You Think You
Can Dance.

Major branding/marketing initiatives for Pepsi, Ford,
SONY, Motorola, Estee Lauder, P&G, TED, Starwood
Hotels, Universal Music, CNN, Hulu.

Trustee of New York University.
COO and Executive Producer

Randy Makiej
Randy brings nearly two decades of production and
management experience. Always focusing on the
entertainment possibilities of the web his experience
exemplifies Transmedia Production. He brought the
Blue Man Group online, developed campaigns for
Microsoft that helped define "viral media", produced
games for HBO, e-commerce for Conde Nast, and
animation for a feature film that opened the
Sundance Film Festival. Most recently he managed all
digital production for 19 Entertainment's If I Can
Dream. Clients have included Microsoft, Hasbro,
Mercedes AMG, BMW, Sharp, Dewars, Anheiser
Busch, and Barney the purple dinosaur.
EVP, Strategy and Engagement

John C. Havens
A contributing writer for Mashable, author of Tactical
Transparency (Wiley, 2008), and a frequent speaker
(SXSW, Web 2.0, Global Keynote). Additionally, he has
been the EVP, Social Media at Porter Novelli, VP of
Business Development at BlogTalkRadio, and the first
About.com Guide to Podcasting. Throughout his career
he's developed deep experience in sourcing and
contracting bloggers and influencers for brands like
Gillette and HP as well as strong expertise in FTC
compliance around disclosure for brands. Previously,
he was a professional actor for more than 15 years in
New York City with leading roles on Broadway, TV and
Film. John authored a book on acting and taught the
craft more than a decade.
Debra Dunn         Mike Edelhart      Carl Haacke
Skoll Foundation   Pivot Conference   Skylight Consulting




Kathleen Gareiss   Neil Vogel         Marci Zaroff
Ogilvy Worldwide   Webby Awards       Under the Canopy, FASE
“The idea to pick a problem and solve it in a way that brings
in the most creative ideas from the widest possible audience is
born from [Yoxi Founder, Sharon] Chang’s feeling that the ‘only
way to truly solve problems fundamentally is to stimulate a
higher level of creativity.’”

“Yoxi’s larger goal is to bring social good into mainstream
conversation. It’s a refreshing shift away from page views
and ad pages.”
It’s showtime.
Contact John C. Havens
           john@yoxi.tv

Mais conteúdo relacionado

Mais procurados

Unlocking brand value with social communities
Unlocking brand value with social communitiesUnlocking brand value with social communities
Unlocking brand value with social communitiesSTATSIT
 
A Collection Of Community Management Advice
A Collection Of Community Management AdviceA Collection Of Community Management Advice
A Collection Of Community Management AdviceMarketwired
 
IBM Study On Sustainable Corporate Social Responibilityr
IBM Study On Sustainable Corporate Social ResponibilityrIBM Study On Sustainable Corporate Social Responibilityr
IBM Study On Sustainable Corporate Social ResponibilityrScott Rains
 
2016TrendReport_Final
2016TrendReport_Final2016TrendReport_Final
2016TrendReport_FinalBrittany Hill
 
Tribalization Of Business 2009 Webinar
Tribalization Of Business 2009 WebinarTribalization Of Business 2009 Webinar
Tribalization Of Business 2009 WebinarFrancois Gossieaux
 
Are purposeful brands more likely to be commercially successful?
Are purposeful brands more likely to be commercially successful? Are purposeful brands more likely to be commercially successful?
Are purposeful brands more likely to be commercially successful? 3MonkeysZeno
 
Getting the Message Right for the New Consumer/Donor (Care2 - BBMG)
Getting the Message Right for the New Consumer/Donor (Care2 - BBMG) Getting the Message Right for the New Consumer/Donor (Care2 - BBMG)
Getting the Message Right for the New Consumer/Donor (Care2 - BBMG) Care2.com and frogloop.com (blog)
 
Appification vs gamification
Appification vs gamificationAppification vs gamification
Appification vs gamificationSatyajit Roy
 
3Ps of Sustainable Marketing apr 2010
3Ps of Sustainable Marketing apr 20103Ps of Sustainable Marketing apr 2010
3Ps of Sustainable Marketing apr 2010Adam Joseph
 
Bain brief putting_social_media_to_work
Bain brief putting_social_media_to_workBain brief putting_social_media_to_work
Bain brief putting_social_media_to_workWiseMetrics
 
The Economics of the Socially Engaged Enterprise: What Separates the Leaders ...
The Economics of the Socially Engaged Enterprise: What Separates the Leaders ...The Economics of the Socially Engaged Enterprise: What Separates the Leaders ...
The Economics of the Socially Engaged Enterprise: What Separates the Leaders ...PulsePoint Group
 
Community Management Playbook
Community Management PlaybookCommunity Management Playbook
Community Management PlaybookYammer
 
MutualMind White Paper: Social Media ROI
MutualMind White Paper: Social Media ROIMutualMind White Paper: Social Media ROI
MutualMind White Paper: Social Media ROIMutualMind
 
Mutuality: Financial profit with social good
Mutuality:  Financial profit with social good Mutuality:  Financial profit with social good
Mutuality: Financial profit with social good Feeling Mutual ltd.
 
DIG360 Retail Cares Report on CSR in Retail
DIG360 Retail Cares Report on CSR in RetailDIG360 Retail Cares Report on CSR in Retail
DIG360 Retail Cares Report on CSR in RetailDIG360 Consulting Ltd.
 
2008 Tribalization Of Business Study Quantitative
2008 Tribalization Of Business Study   Quantitative2008 Tribalization Of Business Study   Quantitative
2008 Tribalization Of Business Study QuantitativeFrancois Gossieaux
 

Mais procurados (19)

Unlocking brand value with social communities
Unlocking brand value with social communitiesUnlocking brand value with social communities
Unlocking brand value with social communities
 
A Collection Of Community Management Advice
A Collection Of Community Management AdviceA Collection Of Community Management Advice
A Collection Of Community Management Advice
 
IBM Study On Sustainable Corporate Social Responibilityr
IBM Study On Sustainable Corporate Social ResponibilityrIBM Study On Sustainable Corporate Social Responibilityr
IBM Study On Sustainable Corporate Social Responibilityr
 
2016TrendReport_Final
2016TrendReport_Final2016TrendReport_Final
2016TrendReport_Final
 
Tribalization Of Business 2009 Webinar
Tribalization Of Business 2009 WebinarTribalization Of Business 2009 Webinar
Tribalization Of Business 2009 Webinar
 
Are purposeful brands more likely to be commercially successful?
Are purposeful brands more likely to be commercially successful? Are purposeful brands more likely to be commercially successful?
Are purposeful brands more likely to be commercially successful?
 
Getting the Message Right for the New Consumer/Donor (Care2 - BBMG)
Getting the Message Right for the New Consumer/Donor (Care2 - BBMG) Getting the Message Right for the New Consumer/Donor (Care2 - BBMG)
Getting the Message Right for the New Consumer/Donor (Care2 - BBMG)
 
Aberdeen smm roi
Aberdeen smm roiAberdeen smm roi
Aberdeen smm roi
 
Appification vs gamification
Appification vs gamificationAppification vs gamification
Appification vs gamification
 
3Ps of Sustainable Marketing apr 2010
3Ps of Sustainable Marketing apr 20103Ps of Sustainable Marketing apr 2010
3Ps of Sustainable Marketing apr 2010
 
Bain brief putting_social_media_to_work
Bain brief putting_social_media_to_workBain brief putting_social_media_to_work
Bain brief putting_social_media_to_work
 
The Economics of the Socially Engaged Enterprise: What Separates the Leaders ...
The Economics of the Socially Engaged Enterprise: What Separates the Leaders ...The Economics of the Socially Engaged Enterprise: What Separates the Leaders ...
The Economics of the Socially Engaged Enterprise: What Separates the Leaders ...
 
Community Management Playbook
Community Management PlaybookCommunity Management Playbook
Community Management Playbook
 
Perception gap
Perception gapPerception gap
Perception gap
 
MutualMind White Paper: Social Media ROI
MutualMind White Paper: Social Media ROIMutualMind White Paper: Social Media ROI
MutualMind White Paper: Social Media ROI
 
Trust & Purpose Survey 2011
Trust & Purpose Survey 2011Trust & Purpose Survey 2011
Trust & Purpose Survey 2011
 
Mutuality: Financial profit with social good
Mutuality:  Financial profit with social good Mutuality:  Financial profit with social good
Mutuality: Financial profit with social good
 
DIG360 Retail Cares Report on CSR in Retail
DIG360 Retail Cares Report on CSR in RetailDIG360 Retail Cares Report on CSR in Retail
DIG360 Retail Cares Report on CSR in Retail
 
2008 Tribalization Of Business Study Quantitative
2008 Tribalization Of Business Study   Quantitative2008 Tribalization Of Business Study   Quantitative
2008 Tribalization Of Business Study Quantitative
 

Destaque

Share point 2013 features Workflow
Share point 2013 features WorkflowShare point 2013 features Workflow
Share point 2013 features WorkflowRaghu Raja
 
Solving Shared Drives: 10 Tips for Cleaning Up, Organizing, and Migrating Con...
Solving Shared Drives: 10 Tips for Cleaning Up, Organizing, and Migrating Con...Solving Shared Drives: 10 Tips for Cleaning Up, Organizing, and Migrating Con...
Solving Shared Drives: 10 Tips for Cleaning Up, Organizing, and Migrating Con...Barclay T. Blair
 
A Practical Approach to Managed Shared Drives
A Practical Approach to Managed Shared DrivesA Practical Approach to Managed Shared Drives
A Practical Approach to Managed Shared DrivesTAB
 
SharePoint Folders vs. Metadata
SharePoint Folders vs. MetadataSharePoint Folders vs. Metadata
SharePoint Folders vs. MetadataGregory Zelfond
 
SharePoint Folders vs. Metadata Best Practices
SharePoint Folders vs. Metadata Best PracticesSharePoint Folders vs. Metadata Best Practices
SharePoint Folders vs. Metadata Best PracticesChris Woodill
 
Document Management in SharePoint without folders - Introduction to Metadata
Document Management in SharePoint without folders - Introduction to MetadataDocument Management in SharePoint without folders - Introduction to Metadata
Document Management in SharePoint without folders - Introduction to MetadataGregory Zelfond
 
15 Tips for Compelling Company Updates on LinkedIn
15 Tips for Compelling Company Updates on LinkedIn15 Tips for Compelling Company Updates on LinkedIn
15 Tips for Compelling Company Updates on LinkedInLinkedIn
 

Destaque (8)

Share point 2013 features Workflow
Share point 2013 features WorkflowShare point 2013 features Workflow
Share point 2013 features Workflow
 
Solving Shared Drives: 10 Tips for Cleaning Up, Organizing, and Migrating Con...
Solving Shared Drives: 10 Tips for Cleaning Up, Organizing, and Migrating Con...Solving Shared Drives: 10 Tips for Cleaning Up, Organizing, and Migrating Con...
Solving Shared Drives: 10 Tips for Cleaning Up, Organizing, and Migrating Con...
 
A Practical Approach to Managed Shared Drives
A Practical Approach to Managed Shared DrivesA Practical Approach to Managed Shared Drives
A Practical Approach to Managed Shared Drives
 
SharePoint Folders vs. Metadata
SharePoint Folders vs. MetadataSharePoint Folders vs. Metadata
SharePoint Folders vs. Metadata
 
SharePoint Folders vs. Metadata Best Practices
SharePoint Folders vs. Metadata Best PracticesSharePoint Folders vs. Metadata Best Practices
SharePoint Folders vs. Metadata Best Practices
 
File Management
File ManagementFile Management
File Management
 
Document Management in SharePoint without folders - Introduction to Metadata
Document Management in SharePoint without folders - Introduction to MetadataDocument Management in SharePoint without folders - Introduction to Metadata
Document Management in SharePoint without folders - Introduction to Metadata
 
15 Tips for Compelling Company Updates on LinkedIn
15 Tips for Compelling Company Updates on LinkedIn15 Tips for Compelling Company Updates on LinkedIn
15 Tips for Compelling Company Updates on LinkedIn
 

Semelhante a Yoxi Solutions Presentation

Do Well Do Good CSR Survey 2010
Do Well Do Good CSR Survey 2010Do Well Do Good CSR Survey 2010
Do Well Do Good CSR Survey 2010Dianova
 
Paul Greenberg - Welcome to the Era of Customer Engagement
Paul Greenberg - Welcome to the Era of Customer EngagementPaul Greenberg - Welcome to the Era of Customer Engagement
Paul Greenberg - Welcome to the Era of Customer EngagementBrent Leary
 
MINDDBLOWING FACTS ABOUT FUTURE FRIENDLINESS
MINDDBLOWING FACTS ABOUT FUTURE FRIENDLINESSMINDDBLOWING FACTS ABOUT FUTURE FRIENDLINESS
MINDDBLOWING FACTS ABOUT FUTURE FRIENDLINESSBen Steenstra
 
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer Enlistment
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer EnlistmentLithium whitepaper: Hey, Tech! Get Serious About Social Customer Enlistment
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer EnlistmentLithium
 
David Langley TNO @ masterclass beyond loyalty
David Langley TNO @ masterclass beyond loyaltyDavid Langley TNO @ masterclass beyond loyalty
David Langley TNO @ masterclass beyond loyaltyMedia Perspectives
 
At The End of every B is a C: B2B Customer Engagement with Paul Greenberg
At The End of every B is a C: B2B Customer Engagement with Paul GreenbergAt The End of every B is a C: B2B Customer Engagement with Paul Greenberg
At The End of every B is a C: B2B Customer Engagement with Paul GreenbergDale Roberts
 
Creating Conversation Worthy BUZZ
Creating Conversation Worthy BUZZCreating Conversation Worthy BUZZ
Creating Conversation Worthy BUZZRod Brooks
 
From Me To We: The Rise Of The Purpose-led Brand
From Me To We: The Rise Of The Purpose-led BrandFrom Me To We: The Rise Of The Purpose-led Brand
From Me To We: The Rise Of The Purpose-led BrandAccenture Insurance
 
The Four Cornerstones of the Conscious Corporation - Presentation
The Four Cornerstones of the Conscious Corporation - PresentationThe Four Cornerstones of the Conscious Corporation - Presentation
The Four Cornerstones of the Conscious Corporation - PresentationEuro RSCG Worldwide
 
Spor 3 bærekraftige porteføljer
Spor 3   bærekraftige porteføljerSpor 3   bærekraftige porteføljer
Spor 3 bærekraftige porteføljerSteria Norway
 
A New Leadership Imperative: A Social CEO
A New Leadership Imperative: A Social CEOA New Leadership Imperative: A Social CEO
A New Leadership Imperative: A Social CEOMWWPR
 
The Shared Values Economy Is Here
The Shared Values Economy Is HereThe Shared Values Economy Is Here
The Shared Values Economy Is Heretwo42solutions
 
Daimler & Purpose
Daimler & PurposeDaimler & Purpose
Daimler & PurposeSlalom
 
Corporate social responsibility
Corporate social responsibilityCorporate social responsibility
Corporate social responsibilityMohamad Berjawi
 
Social Media Presentation for RACi
Social Media Presentation for RACiSocial Media Presentation for RACi
Social Media Presentation for RACiKINSHIP digital
 

Semelhante a Yoxi Solutions Presentation (20)

Ryan Scott
Ryan ScottRyan Scott
Ryan Scott
 
Do Well Do Good CSR Survey 2010
Do Well Do Good CSR Survey 2010Do Well Do Good CSR Survey 2010
Do Well Do Good CSR Survey 2010
 
What Is Cause Marketing
What Is Cause MarketingWhat Is Cause Marketing
What Is Cause Marketing
 
Paul Greenberg - Welcome to the Era of Customer Engagement
Paul Greenberg - Welcome to the Era of Customer EngagementPaul Greenberg - Welcome to the Era of Customer Engagement
Paul Greenberg - Welcome to the Era of Customer Engagement
 
2017-02-23 CSR for Nonprofits
2017-02-23 CSR for Nonprofits2017-02-23 CSR for Nonprofits
2017-02-23 CSR for Nonprofits
 
MINDDBLOWING FACTS ABOUT FUTURE FRIENDLINESS
MINDDBLOWING FACTS ABOUT FUTURE FRIENDLINESSMINDDBLOWING FACTS ABOUT FUTURE FRIENDLINESS
MINDDBLOWING FACTS ABOUT FUTURE FRIENDLINESS
 
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer Enlistment
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer EnlistmentLithium whitepaper: Hey, Tech! Get Serious About Social Customer Enlistment
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer Enlistment
 
David Langley TNO @ masterclass beyond loyalty
David Langley TNO @ masterclass beyond loyaltyDavid Langley TNO @ masterclass beyond loyalty
David Langley TNO @ masterclass beyond loyalty
 
At The End of every B is a C: B2B Customer Engagement with Paul Greenberg
At The End of every B is a C: B2B Customer Engagement with Paul GreenbergAt The End of every B is a C: B2B Customer Engagement with Paul Greenberg
At The End of every B is a C: B2B Customer Engagement with Paul Greenberg
 
Creating Conversation Worthy BUZZ
Creating Conversation Worthy BUZZCreating Conversation Worthy BUZZ
Creating Conversation Worthy BUZZ
 
From Me To We: The Rise Of The Purpose-led Brand
From Me To We: The Rise Of The Purpose-led BrandFrom Me To We: The Rise Of The Purpose-led Brand
From Me To We: The Rise Of The Purpose-led Brand
 
The Four Cornerstones of the Conscious Corporation - Presentation
The Four Cornerstones of the Conscious Corporation - PresentationThe Four Cornerstones of the Conscious Corporation - Presentation
The Four Cornerstones of the Conscious Corporation - Presentation
 
Spor 3 bærekraftige porteføljer
Spor 3   bærekraftige porteføljerSpor 3   bærekraftige porteføljer
Spor 3 bærekraftige porteføljer
 
A New Leadership Imperative: A Social CEO
A New Leadership Imperative: A Social CEOA New Leadership Imperative: A Social CEO
A New Leadership Imperative: A Social CEO
 
The Shared Values Economy Is Here
The Shared Values Economy Is HereThe Shared Values Economy Is Here
The Shared Values Economy Is Here
 
1 ark network
1 ark network 1 ark network
1 ark network
 
Daimler & Purpose
Daimler & PurposeDaimler & Purpose
Daimler & Purpose
 
Corporate social responsibility
Corporate social responsibilityCorporate social responsibility
Corporate social responsibility
 
Social Media Presentation for RACi
Social Media Presentation for RACiSocial Media Presentation for RACi
Social Media Presentation for RACi
 
Beyond CSR
Beyond CSRBeyond CSR
Beyond CSR
 

Último

NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectivelyMarianna Nakou
 

Último (20)

NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectively
 

Yoxi Solutions Presentation

  • 2. Social Innovation (Innovations that have social purpose, drive social change, and create social value.)
  • 3. What’s this picture trying to tell us?
  • 4. Some may think The world is f***ed.
  • 5. But we see Amazing opportunities to make the world a better place.
  • 6. And big opportunities call for big resources from great companies.
  • 7. What do people want from great companies?
  • 8. “I want to know what companies stand for.” Role of business in society: 6% Just make money 13% 31% Play limited role in community Support larger issues with donations and time Support larger issues with donations and time and 20% advocate for change Change the way they operate to align with greater social and environmental needs 30% Taken from the 2011 Cone/Echo Global CR Opportunity Study 
  • 9. “I want a positive corporate story.”
  • 10. “I want company leaders who can see the future.” Ken Powell, CEO, General Mills Mike Duke, CEO, Wal-Mart Stores, Inc “Done right, social engagement is “More will be expected from market incorporated into the mission of the leaders and globally successful company, which means that the CEO companies, and those companies who must be the person who shapes the are most involved will be most agenda and communicates the successful, creating an upward spiral.” message around it.” From the Committee Encouraging Corporate Philanthropy’s Report, Pathways to Sustainable Value Creation in 2020 Based on research from McKinsey & Company
  • 11. “I want company leaders who understand value.” Drive the solution 50 Be part of the solution 42 Fund the solution 5 Invest pragmatically 3 Do not engage 0 CEOs agree that engagement in social issues is critical. From the Committee Encouraging Corporate Philanthropy’s Report, Pathways to Sustainable Value Creation in 2020 Based on research from McKinsey & Company
  • 12. “I will reward companies that connect to a cause.” Consumers want to be engaged. Consumers have rewarded and punished If given the opportunity, companies. In the past 12 months, They would: They have: 94% 76% BUY PRODUCT WITH AN ENVIRONMENTAL BENEFIT BROUGHT A PRODUCT WITH AN ENVIRONMENTAL BENEFIT 93% 65% BUY PRODUCT OR SERVICE ASSOCIATED WITH A CAUSE BOUGHT A PRODUCT OR SERVICE ASSOCIATED WITH A CAUSE 93% 63% BOYCOTT A COMPANY WITH IRRESPONSIBLE PRACTICES MADE A DONATION 82% 56% VOICE OPINIONS DIRECTLY TO A COMPANY ABOUT ITS EFFORTS BOYCOTTED A COMPANY UPON LEARNING IT BEHAVED IRRESPONSIBLY 81% 51% DONATE TO A CHARITY SPONSORED BY A COMPANY THEY TRUST TOLD FRIENDS OR FAMILY ABOUT A COMPANY’S EFFORTS 78% 39% VOLUNTEER FOR A CAUSE A COMPANY THEY TRUST SUPPORTS VOLUNTEERED 36% RESEARCHED A COMPANY’S SOCIAL AND ENVIRONMENTAL PRACTICES 32% GIVEN FEEDBACK DIRECTLY TO A COMPANY ABOUT ITS CR EFFORTS Taken from the 2011 Cone/Echo Global CR Opportunity Study 
  • 13. “I want to be able to trust corporate intentions.” Almost half of respondents to our most recent Goodpurpose annual consumer survey say they feel brands only support good causes for publicity and promotion, and not because they really care. Christine Garton, USA Today
  • 14. How can brands make these connections?
  • 15. “Shared Value is not social responsibility, philanthropy, or even sustainability, but a new way to achieve economic success. It is not on the margin of what companies do but at the center.” Michael Porter, Bishop William Lawrence Professor at Harvard Business School
  • 16. By helping employees stop smoking (a two-thirds reduction in the past 15 years), the company has saved $250 million on health care costs, a return of $2.71 for every dollar spent on wellness from 2002 to 2008.
  • 17. Nestle guaranteed bank loans for impoverished farmers while improving their incomes and incentives—and Nestle’s supply of good coffee grew significantly. Nespresso is now one of Nestle’s fastest-growing divisions with annual growth of 30% since 2000.
  • 18. Opening local processing plants cut costs by 25%, provided direct employment to 17,000 local Africans (95% women), greatly reduced carbon emissions, and led to 30% annual growth since 2000.
  • 19. When a company supports the issue consumers care about most, it is rewarded with their trust, loyalty, advocacy, engagement and increased sales. What we call Shared Value ROI, or a Return On Innovation.
  • 20. Yoxi facilitates trust between brands and consumers by connecting them to social entrepreneurs to create Shared Value.
  • 21. Big opportunities also call for ingenuity from social entrepreneurs.
  • 22. We call these entrepreneurs Social Innovation Rockstars. SIRs
  • 23. A Social Innovation Rockstar is the agent to authentically connect brands and consumers through Shared Value creation.
  • 24. Our mission is to mainstream social innovation by harnessing the transformative power of Social Innovation Rockstars.
  • 25. Who We Are A media agency to tell compelling stories. A talent development agency for Social Innovation Rockstars. Making Social Innovation Pop
  • 26. What We Do Identify business opportunities for brands that can be amplified by a Social Innovation Rockstar (SIR). Match brands to SIRs who have the passion, expertise, and credibility to harness those opportunities. Create media campaigns that elevate the brand/SIR partnership while maximizing the opportunities.
  • 28. Identify: What’s the opportunity? Talent portfolio Shared Value score card Competitions Match: Who can tell the story? Manage relationships and engagements Define brand opportunities based on Shared Value Segment SIRs Create: Campaigns to reach mass scale. Opportunity manifesto Tour/Road show Episodic video series
  • 29. How It Works: Custom Competition You want to support a broad issue such as education. We will run a custom competition for you to discover your own education SIR. • Turnkey competition platform with customizable features • Audience voting to drive engagement • Effective format to deliver high quality video content Screen shot taken from Trim the Waste of Fashion Competition
  • 30. How It Works: Custom Campaign You want to support a broad issue such as “greening the supply chain” and want to work with one of our portfolio SIRs. We will manage the engagement, design a program, produce the campaign(s), and track performance/ impact. • Strategic development on campaign narrative • Competitive market analysis • Creative development from concept to execution • Transmedia production for multi-channel storytelling • Digital strategy and social media support
  • 31. How It Works: Campaign Alignment You have a specific campaign in mind to address a business challenge, and need support from one of our portfolio SIRs. Or, one of our portfolio SIRs has very specific campaign ideas that align with your business goals (or issues you want to support). We will define and manage the engagement, design a program, produce the campaign(s) — or work with your creative team to produce it, and track performance/impact.
  • 32. How It Works: Big Picture Partners You are interested in supporting Yoxi’s mission and want to participate in our ongoing programs to showcase your thought leadership and commitment to social innovation. Opportunities include: • Sponsor our search for SIRs • Participate in shaping the evolving landscape of social innovation through our events and media programs • Provide prizes or grants to support our portfolio SIRs of your choice
  • 34. Value For Brands Unique Resource Pop Culture Appeal A social innovation “dating service” to A way to tell your shared value story that match SIRs to your greatest appeals to the masses business challenges Thought Leadership Credibility + Transparency Relevant participation in the ongoing Insights and impact driven by conversation about what makes an SIR the SIRs that are changing the world Result-driven Structured campaigns and media amplification that achieve specific business goals
  • 35. Value For Social Innovation Rockstars An agency to bring them to the next A media partner that introduces them to level of focus and visibility new audiences A media partner that exposes them to A long-term relationship with Yoxi for new business opportunities (not the continued resources and same incubators, etc) connections beyond incubation and launch
  • 37. Chid Liberty From Sweat Shops to Sweat Equity In addition to being a finance guru and social entrepreneur, Chid presides over a four-pronged hybrid social enterprise across two continents. His organization, Liberty & Justice, develops local African factories and connects them with international retailers and individual consumers. These factories produce fair-trade apparel for American and European retailers, replacing a culture of sweatshops with a culture of sweat equity.
  • 38. Laurie Schoeman Urban Agriculture Classrooms  Through NYSunWorks’ Greenhouse Project Initiative, Laurie uses hydroponic farming technology to educate students and teachers about the science of sustainability. This highly scalable model aims to provide tomorrow’s decision-makers with an elevated set of skills, a broader perspective, and a lasting sense of commitment to lead the global community in an environmentally efficient way.
  • 39. David Baron and Zeshan Muhammedi Make Good Cool The dynamic duo focuses on functional apparel design with a purpose, mobilizing college students to "wear their social responsibility" with a cool attitude. Their current initiative "Colors for Causes" is paving the way for an ambitious enterprise to build a coalition for 100% closed loop recycling in the fashion/apparel industry.
  • 40. How We Recognize Our SIRs
  • 41. Evolution Of Social Innovation Rockstars (SIRs) Experience Iconoclastic SIR Established SIR Emerging SIR Fan Aspiring SIR Visibility
  • 42. LOW HIGH Collective Impact Iconoclastic SIR Established SIR Emerging SIR Fan Aspiring SIR INVEST CREATE PROFILE IDENTIFY
  • 43. Sweet Spot for Media Sponsorship Shared value campaigns Cause campaigns Journey of transformation Iconoclastic SIR Established SIR Emerging SIR Fan Aspiring SIR
  • 44. Sweet Spot for Millenial Activation Engagement campaigns Curated crowdsourcing Journey of transformation Iconoclastic SIR Established SIR Emerging SIR Fan Aspiring SIR
  • 45. Personality Focus We’re in a unique position in the industry. We don’t incubate ideas — we develop talent StartingBloc who drive change. Echoing Green Ashoka Changemaker Enterprise Media Skoll storyteller incubator Common accelerator movement builder Purpose Unreasonable Institute GOOD Y-Combinator Idea/Solution Focus
  • 46. Founder Sharon Chang Brand Strategist, Creative Director, Media Executive, Social Entrepreneur, Angel Investor, Philanthropist Visionary thinker with the unique ability to balance the business and cultural dynamics of Madison Avenue, Hollywood, and Silicon Valley. Former Chief Creative Officer of 19 Entertainment, the company behind American Idol and So You Think You Can Dance. Major branding/marketing initiatives for Pepsi, Ford, SONY, Motorola, Estee Lauder, P&G, TED, Starwood Hotels, Universal Music, CNN, Hulu. Trustee of New York University.
  • 47. COO and Executive Producer Randy Makiej Randy brings nearly two decades of production and management experience. Always focusing on the entertainment possibilities of the web his experience exemplifies Transmedia Production. He brought the Blue Man Group online, developed campaigns for Microsoft that helped define "viral media", produced games for HBO, e-commerce for Conde Nast, and animation for a feature film that opened the Sundance Film Festival. Most recently he managed all digital production for 19 Entertainment's If I Can Dream. Clients have included Microsoft, Hasbro, Mercedes AMG, BMW, Sharp, Dewars, Anheiser Busch, and Barney the purple dinosaur.
  • 48. EVP, Strategy and Engagement John C. Havens A contributing writer for Mashable, author of Tactical Transparency (Wiley, 2008), and a frequent speaker (SXSW, Web 2.0, Global Keynote). Additionally, he has been the EVP, Social Media at Porter Novelli, VP of Business Development at BlogTalkRadio, and the first About.com Guide to Podcasting. Throughout his career he's developed deep experience in sourcing and contracting bloggers and influencers for brands like Gillette and HP as well as strong expertise in FTC compliance around disclosure for brands. Previously, he was a professional actor for more than 15 years in New York City with leading roles on Broadway, TV and Film. John authored a book on acting and taught the craft more than a decade.
  • 49. Debra Dunn Mike Edelhart Carl Haacke Skoll Foundation Pivot Conference Skylight Consulting Kathleen Gareiss Neil Vogel Marci Zaroff Ogilvy Worldwide Webby Awards Under the Canopy, FASE
  • 50. “The idea to pick a problem and solve it in a way that brings in the most creative ideas from the widest possible audience is born from [Yoxi Founder, Sharon] Chang’s feeling that the ‘only way to truly solve problems fundamentally is to stimulate a higher level of creativity.’” “Yoxi’s larger goal is to bring social good into mainstream conversation. It’s a refreshing shift away from page views and ad pages.”
  • 52. Contact John C. Havens john@yoxi.tv