2. Table Of Contents
04
06
10
14
16
18
22
24
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Creative Driver
Vanity Fair Interview
with Jay-Z
Viral Videos
#DoingItRight
Time Management
The Youzus Report
• Social Media Advice •
• Interviews with Social Media
Rockstars •
• Creative Articles •
Your one-stop shop for all things
social media.
How To Grow An Online Brand
BBM vs. Whatsapp
Thank You!
the Youzus Report
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3
3. Creative Driver
CREATIVE DRIVER
For my friends and family that know me, know that my team means as much to me as my
siblings and parents. They are the backbone of my business and the heart of customer service.
Without my team, there would be no Youzus. And this month when my mom came to visit me
from Vancouver for the first time since I moved to Toronto ten years ago, it confirmed for me that
not only had I built a successful business, but that I had chosen the right people to be on my
team. Why? Because she began to tear up right after she had met them. Jackpot.
After we were leaving the office, she said to me “this is your family and you must treat them
the same as you treat your own family.” And if you are an entrepreneur you could be quick to
disagree with this statement, as you should never become so immersed in your team that you
forget to be the ‘boss’. But I have to say, I agreed with her ten fold. The mere fact that my team
cares about my company as much as I do means more to me than I can express in words. I
know they always have our best interest at heart, they are always looking for ways to make us
better than we were yesterday, and ALWAYS up for having a good time.
And I’d say that sounds like a family to me.
Thanks team, I think you’re pretty rad.
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4. Interview of Jay-Z
By: Ram S.
Does it again with
For a viewer to merely envision that the king
of hip hop danced one-on-one with his fans in
the crowd sends shivers up ones spine, and
it’s that exact mere vision that puts the viewer
front and center in the whole Picasso Baby
experience. So what happens next? Well
the viewer then ends up sharing the video,
meanwhile commenting and sharing things
like, “this guy is the man” or “this is unreal”
– attaching more positive annotations to the
already rad experience. This my friends is
what it takes to make a video go viral: simple.
honest.experiences.
As long as this man continues to speak
from his heart he will forever continue climbing
the on and offline ladder. He is so true to his
character which in return translates into his
omnipotent existence which in turn relays into
more fans. And the more fans one has, well
there are more people to share the experience
with….especially online. Think about that the
next time you want to brand yourself online.
Some people might question when he may
hit his ‘peak’ or ‘plateau off’, but my friends
this man is like the Steve Jobs of Hip Hop. He
is innovative, clever, and ahead of the 8 ball.
Quote me when I say, this man’s career will
not fizzle.
For those of you that did not have the
chance to view his recent article in Vanity Fair,
definitely take a chance to read it here first:
“Shawn Carter, better known as Jay Z, tells
Vanity Fair contributing editor Lisa Robinson
in the November issue that although his
wife, Beyoncé, says that their 18-month-old
daughter, Blue Ivy, prefers Jay’s music to
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hers, he’s not so sure. “That’s not true. She
does like her mother’s music—she watches
[Beyoncé’s concerts] on the computer every
night. But my album came out and I don’t
know if Blue ever heard any of my music prior
to this album—she’s only 18 months old and
I don’t play my music around the house. But
this album was new, so we played it. And she
loves all the songs. She plays a song and she
goes, ‘More, Daddy, more . . . Daddy song.’
She’s my biggest fan. If no one bought the
Magna Carta [album], the fact that she loves
it so much, it gives me the greatest joy. And
that’s not like a cliché. I’m really serious. Just
to see her—‘Daddy song, more, Daddy.’ She’s
genuine, she’s honest, because she doesn’t
know it makes me happy. She just wants to
hear it.”
Jay tells Robinson that Barack Obama’s
2008 election “actually renewed my spirit for
America. It was like, Oh, wow, man, this whole
thing about land of the free, home of the . . .
it’s, like, real—it’s going to happen, everyone’s
getting to participate in it. But growing up, if
you had ever told a black person from the
hood you can be president, they’d be like, I
could never . . . If you had told me that as
a kid, I’d be like, Are you out of your mind?
How?”
Jay tells Robinson that his mother knew
he was dealing drugs as a teenager, “but we
never really had those conversations. We just
pretty much ignored it. But she knew. All the
mothers knew. It sounds like ‘How could you
let your son . . . ’ but I’m telling you, it was
normal.”
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5. Cover Story
Jay’s checkered past taught him a few things
that he says will come in handy in his new role as
a sports agent: “I know about budgets. I was a
drug dealer,” he tells Robinson. “To be in a drug
deal, you need to know what you can spend, what
you need to re-up. Or if you want to start some
sort of barbershop or car wash—those were the
businesses back then. Things you can get in easily
to get out of [that] life. At some point, you have to
have an exit strategy, because your window is very
small; you’re going to get locked up or you’re going
to die.”
He tells Robinson that “of course” he pursued
Beyoncé, and when asked if he hadn’t been Jay
Z—say, he had been a gas-station attendant and
she pulled up—would he have been able to date
her, he responds, “If I’m as cool as I am, yes. But
she’s a charming Southern girl, you know, she’s not
impressed. . . . But I would have definitely had to
be this cool.” Jay confirms that the line on his latest
album, “She was a good girl ’til she knew me” is
about Beyoncé, and when Robinson asks if she’s
not a good girl anymore, Jay laughs, saying, “Nah.
She’s gangsta now.”
Speaking about his childhood, Jay tells Robinson
they did the best they could to make ends meet:
“We were living in a tough situation, but my mother
managed; she juggled. Sometimes we’d pay the
light bill, sometimes we paid the phone, sometimes
the gas went off. We weren’t starving—we were
eating, we were O.K. But it was things like you
didn’t want to be embarrassed when you went to
school; you didn’t want to have dirty sneakers or
wear the same clothes over again.”
While he was growing up, Jay says, “crack was
everywhere—it was inescapable. There wasn’t any
place you could go for isolation or a break. You
go in the hallway; [there are] crackheads in the
hallway. You look out in the puddles on the curbs—
crack vials are littered in the side of the curbs. You
could smell it in the hallways, that putrid smell; I
can’t explain it, but it’s still in my mind when I think
about it.”
As for the rumors of Beyoncé’s not really having
been pregnant with their first child, Jay tells
Robinson, “I don’t even know how to answer that.
It’s just so stupid. You know, I felt dismissive about
it, but you’ve got to feel for her. I mean, we’ve got a
really charmed life, so how can we complain? But
when you think about it, we’re still human beings.
. . . And even in hip-hop, all the blogs—they had a
field day with it. I’m like, We come from you guys,
we represent you guys. Why are you perpetuating
this? Why are you adding fuel to this ridiculous
rumor?”
Jay tells Robinson he sold crack but never used
it, and when asked if he ever felt guilty about
contributing to what was becoming an epidemic, he
says, “Not until later, when I realized the effects on
the community. I started looking at the community
on the whole, but in the beginning, no. I was thinking
about surviving. I was thinking about improving my
situation. I was thinking about buying clothes.”
Jay says that when he and Beyoncé were both
featured on the cover of Vanity Fair’s 2001 Music
Issue “we were just beginning to try to date each
other.” Try? “Well, you know, you’ve got to try first.
You got to dazzle . . . wine and dine.”
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Jay tells Robinson that he and Beyoncé
trademarked their daughter’s name simply so
others couldn’t exploit it for profit. “People wanted
to make products based on our child’s name,” he
says, “and you don’t want anybody trying to benefit
off your baby’s name. It wasn’t for us to do anything;
as you see, we haven’t done anything.”
Jay knows to the penny how much money
he has, he tells Robinson, but won’t divulge the
amount; when told that Forbes estimated his net
worth at around $500 million, he dismisses it as
a “guesstimate” and says he’s not motivated by
money. “I’m not motivated by that. . . . I don’t sit
around with my friends and talk about money, ever.
On a record, that’s different.”
Jay admits that, after all these years, he still loves
to rap. “I know I said I wouldn’t be doing it when I
was 30,” he tells Robinson, “so that’s how I know I
love it. Thirty years old was my cutoff, but I’m still
here, 43 years old.””
By Vanity Fair
the Youzus Report
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6. Viral Video’s of the month
Viral Video’s of the Month
1
The top 3 viral
video's of the month
3
2
When it
video’s the
1. ones’ that comes to online our attention
tend to capture
the most are usually funny, emotional
or horrific. But then there are those that
somehow manage to capture all three in a
matter of minutes, and this month, this video
just happens to be one of them:
In the online world, we are presented
with viral video’s quicker than you can say
supercalifragilistic…. you know the rest.
And every month the team at Youzus
works very hard to keep up with the
buzz. A constant flurry of emails are
passed back and forth as we choose
the best ones to put in our monthly
issue of this magazine.
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Bullying is a topic that in recent years
has exploded online, as in the recent case
of Amanda Todd. We all saw the effects
this video took on individuals (bullied or not
bullied) around the world and to say it served
as a catalyst to an anti-bullying movement
would be an understatement. A spiral of
video’s hit YouTube right after Amanda
Todd’s video went viral and caused a flurry
of emotional upheaval. And considering how
many young individuals surf the web these
days, it was almost a blessing in disguise.
Especially for those that are bullied.
So the next time you watch an ‘anti
bullying’ video, do us all a favour and share
it. Let’s keep up with the positive momentum
we’re creating!
Let’s all
have
2. completelyadmit it – wethe hashtag as
butchered
a social media society (insert the overused
symbol itself: #). And there is quite possibly
no better video that could explain that than
the collaborative creation by Jimmy Fallon
and Justin Timberlake. Be prepared for sore
cheek muscles: creating!
Malala
who
3. was shot Yousafzai, the activistby
in the head and neck
the Taliban, has become one of the most
youngest and inspiring mentors of our time
and has actually been deemed as one of the
most famous teenagers in the world. Earlier
this month she was also heavily in favor of
winning the Nobel Peace Price, but won the
Children’s Peace Prize instead. And if she
doesn’t leave you speechless, she sure left
Jon Stewart mouth wide open:
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7. Article
Featured article
opponent says something really stupid.
TV. Focusing on real-time interaction rather
than «newspaper» synopsis also makes Twitter
a great companion app to other media. The
company helps television advertisers, for
instance, serve promoted tweets to people
who have recently seen their commercials by
pinpointing users who are watching a particular
show. It’s not just TV that offers Twitter this type
of advantage. “I would say, not just television,
but even for sporting events, live, in-person
sporting events, or live concerts, Twitter is that
much more compatible,” says Rick Heitzmann,
managing director at FirstMark Capital.
Social Advertising:
How Twitter Can Compete With Facebook
Every month we like to feature an article that
stood out to us or resonated with our team. This
month, we choose an article by Fast Company.
A very articulate, up-to-speed, online souce
for the every day (in my opinion ‘unique)
entrepreneur. Please enjoy!
Twitter announced last week that it had
filed for an IPO, which for many drummed
up memories of a similar announcement that
Facebook made last year.
It makes sense to compare the two
companies. Both make money by learning their
users’ interests and allowing advertisers to
target those users accordingly. Both are social
media tools. As of recently, both make use of
hashtags.
But if both companies offered up exactly the
same advertising opportunity, Facebook would
be a clear choice. Facebook has 1.15 billion
monthly active users compared to Twitter’s
rumored 240 million. Facebook also has more
data about those users, who fill out detailed
profiles about their interests, family members,
and life stories.
Fortunately for Twitter, however, despite the
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two companies’ similarities, the microblogging
service can give advertisers some opportunities
that are more difficult for Facebook to provide.
Here’s a look at some of Twitter areas of
opportunity in the ad game:
Mobile. After Facebook went public, it had
to translate its desktop advertising business to
mobile. Twitter, by contrast, has been a perfect
fit for mobile from the beginning. “It’s shortform,” says Ken Doctor, who follows Twitter
for research firm Outsell. “It’s not like so many
other things that are long-form that are trying to
adjust to mobile.” From the beginning, Twitter
has kept things short and in stream-form, and
its advertising products have transferred from
desktop to mobile without many changes.
Real-Time Conversation. One of Twitter’s
biggest differentiators, from an advertising
perspective, is its focus on real-time
communication around events. Facebook has
tried to foster the kind of conversation that
happens on Twitter by borrowing features
like trending topics, hashtags, and plans for
algorithm updates that favor live commentary-but it’s Twitter that advertisers look to when the
lights go out on the Super Bowl or their political
It’s not that Twitter somehow has a better
business plan than Facebook. There are
advertising formats within which Facebook
excels, formats Twitter is unlikely to tap, such
as:
Friendship-Driven Sales While Twitter is
certainly social, users who follow each other
don’t always know each other. Its graph is based
more on users interests than their real-life social
connections. While Facebook’s promoted posts
focus on relationships (i.e., “Your friend Jane
loves this product”), Twitter’s promoted tweets
are based on demographics and interests.
Display Advertising Part of Facebook’s
revenue comes from the ads it runs alongside
social content. “Twitter by contrast doesn’t
have that opportunity,” says Nate Elliott, an
analyst with Forrester Research. “Most of
their heavy users don’t ever show up on
Twitter.com, they’re mostly accessing
the Twitter feed and posting to Twitter
through third-party applications.»
What about an ad network?
I knew this was going to come up.
Twitter purchased a company called
MoPub earlier this month. Part of
what MoPub does is help advertisers
and publishers find each other (this
is also known as an ad network). The
acquisition puts Twitter in a position
to sell ads not only in its own apps,
but also across a network of apps.
“We are going to continue to
invest and extend MoPub’s existing
business, and that means selling ads
in other apps on iOS and Android,”
Kevin Weil, Twitter’s vice product of product
for revenue, told the New York Times. Weil also
told the [iTimes[/i] that the company would work
to develop new native ad formats for not just
Twitter, but the mobile ecosystem.
But it could be a while before those ambitions
efforts materialize. What Twitter needs most
help with now is better automation for ad
buying on its own site, another area of MoPub’s
expertise. “For Twitter, this is kind of catch-up,
but it’s also the price of admission in this new
business,” Doctor says.
Facebook ended its experiments with its own
ad network before its IPO. Elliott doesn’t see
Facebook picking them up again anytime soon.
«If you’re going to do a successful ad exchange
or network, leveraging your data is the most
important piece,» he says. «Facebook has a lot
more data. And a lot more users. That means
that if they both pursued the same strategy, that
Facebook would be more successful. But I don’t
think Facebook is chasing in that direction, and
it looks like Twitter is.»
Lucky for Twitter, the same could be said
for several aspects of its emerging advertising
business.
These
Twitt
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made u
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them a
s LOL..
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follow
, you'l
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no jok
@Josh
Gonde
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@Bob
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@Chel
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8. #DOINGITRIGHT
What not to do on social media
-You have created a group, but
post too frequently
#DOINGITRIGHT
When a brand attempts to create
something viral online and succeeds, I
always feel like giving a standing ovation.
Actually let’s regurgitate that, when a
brand attempts to create something viral,
they better have a very unique strategy
in place that will translate into positive
analytics.
This months #DOINGITRIGHT goes
to Colgate who anonymously tweets
to people alerting them of ‘something
in their teeth’. To some it may be
considered spam, but as an marketing
agency we think this is absolutely
brilliant.
-You have not privately messaged
your group members to let them
know about your mission
-You are spamming people with
-You are not following back
-You are posting too often
-You aren't searching for
hashtags and liking other images.
too many messages
-You are not using LinkedIn ads
-You are only using your group
to post, but not your personal
profile as well
-You are not posting frequently
Not only are they witty, but they are
reaching out to RANDOM people with
coupons – that’s right, coupons. Who
doesn’t love a good bargain?
So a big shout out and congrats to
Colgate for #DOINGITRIGHT in this
months issue of The Youzus Report.
HUGE.
-You are not using hashtagser
enough
-You are a brand preacher
-You are not engaging your
audience
-You are not using promoted
tweets
-You are not tagging influentials
-You are not following people
-You are not changing your
graphics enough
-You are not tagging influencers
in your posts
-Your posts are not compelling
-You have not included Facebook
PPC ads in your strategy
back
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9. Article
By: Holly Rode
Career
TIME MANAGEMENT
When it comes to the internet +
work, it all = procrastination Take it
from someone who has been there
done that. So what do you do?
more frequently, you move your
project forward without chaining
yourself to your desk for hours at a
time.
Well let’s say you have a big
project due next week. You have
plenty of time, so you fill your week
with other things. Occasionally
the project comes to mind but you
push the thought away. There will
be time later on. Suddenly, it’s
the night before and you’re forced
to throw something together to
meet your deadline. You know the
quality of work isn’t the best you
2. Make a Schedule.
Set
could have done, and you swear deadlines for completing your small
that next time, you won’t leave it to items. Schedule them regularly,
the last minute.
but not back to back, and rarely
for more than a couple of hours
We’ve
all
been
there. at a time. Commit to meeting
Procrastination is a reality in these deadlines, and don’t allow
business, and it happens to all of yourself to be distracted during
us. The good news is that you your scheduled time. Close your
don’t have to leave things down to email, and focus only what you’ve
the wire; you can plan ahead and planned to accomplish.
work through your bad habit.
1. Break Tasks into Smaller
Chunks. It seems less intimidating
when you’re facing a series of
smaller items, rather than a huge
project. Look at your assignment,
and separate out items into smaller
pieces. By completing small things
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3. Reward Yourself.
When
you’ve reached milestones within
your project, take time to celebrate.
If you call ten sales leads, get
yourself a latte or go to the gym
to celebrate. Taking a break helps
you to refocus, and come back to
your next task reinvigorated.
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10. Article
By: Holly Rode
How to GROW an Online Brand
Your online brand is the story of your
business, and like any story it should connect
with its readers and make them care about
what’s happening. To make your customers
care about your brand, you need to have a
strong online presence, and leverage your
capabilities and knowledge to show why you
matter.
Online branding isn’t just for large
organizations – entrepreneurs should also be
taking advantage of social media and everexpanding web capabilities which provide
new and inexpensive ways to connect with
customers.
It may seem intimidating, but building an
online brand is a series of manageable steps
that any small business owner can master.
1. Decide Who You Are
Before you do anything, have a clear
understanding of what your business is all about.
Think about what you physically offer, whether
that’s a product, service, or consulting expertise,
and what’s unique about what you can provide
to your customers - excellent service, a strong
partnership or a product that meets a need. At
the intersection of these two things you’ll find a
good starting point for building your brand.
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2. Know Your Audience
Your business belongs in a specific industry
and has a certain target market. Think about
where you belong, and how you can leverage
your partners and network to build brand
awareness. What qualities or interests do your
network members have in common? Do some
market research, even if this just includes finding
things that they have in common such as Groups
on LinkedIn or Pages on Facebook. Take the
time to truly understand who your customers
are, and what attracts them.
Case in Point: TOMS shoes.
TOMS
understood that their target demographic was
socially responsible and didn’t mind paying extra
for a product if there was a philanthropic benefit.
TOMS launched their One for One campaign,
where every time a pair of shoes was purchased;
a second pair was given to a child in a developing
country. It set them apart in their industry and
solidified their place in the market.
3. Set Goals
What do you hope to achieve from cultivating
your online brand? You may be looking for
recognition, or you might be trying to build brand
loyalty among your customers. Think about what
you want to get out of your efforts – like anything,
you need to be able to track success or failure.
Simply having a page isn’t enough if you’re not
using it to meet organizational goals.
This might be a good time to research Google
Analytics or other web tracking software that will
help you look at your traffic and see how your
online branding efforts are working.
4. Determine Look and Feel
Once you know who you’re trying to speak to
and what you want to say, make some decisions
about the look and feel of your marketing products.
Design a logo, choose colours and fonts, and
decide on the voice you want your business to
have. Are you a fun and hip trendsetter? Is your
client base mostly professionals? You need to
direct your branding to your target audience in
order to be successful.
5. Create Content
A rookie mistake is starting with this step
without making a plan first. Entrepreneurs that
start a Twitter feed or create a Facebook or
LinkedIn page before they’re ready, will quickly
find that they’re not getting any ROI on the time
they’re spending online.
Creating content involves writing unique,
original content that you can use on those sites.
Your content should make people understand
who you are and what you have to offer them.
You may want to build up a database of articles
before you ever go live with content, so that on
weeks when you’re busy, you have articles to
post.
One of the most important things in branding
is consistency. Your content needs to drive a
consistent message, and show your expertise,
while also meeting your branding standards.
6. Share and Connect
It’s not enough to just post articles – building an
online brand is about having a two way dialogue
with your customers. Have conversations, share
interesting content and leave comments on their
pages. Keep your content relevant - post things
that connect back to your business, not just
random YouTube videos. You want the people
who visit your site to care about your business
and use your products.
Build your brand by showing your authenticity
and setting yourself apart from your competitors.
Think of Samsung, who paid it forward to one of
their fans by creating a custom Samsung Galaxy
phone for him to thank him for a Facebook post
that went viral.
7. Stick With It
Once you have an online branding strategy,
you have to maintain it. Your company now has
a voice, and it can take your business to the next
level. To keep tabs on your online presence, look
into a site like TalkWalker, which will send you
reports on how often your brand is mentioned
online.
Building an online brand doesn’t have to be
difficult. Just make a plan, share who you are,
and be consistent in what you say and do.
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11. Article
happy halloween!
Flash back to twenty years. Remember
that sugar-charged hype about Halloween?
Remember sitting on your grade school
classroom rug, dreaming up of costumes
that would outshine every single other kid’s?
Remember fighting the frigid night air in hopes
of scrounging up that last mini (or if you were
lucky – full size!) Kit Kat bar? Do you remember
simultaneously collecting coin donations in
a carefully-folded orange cardboard box in
hopes of helping out a peer on the other side
of the world?
Established in 1950, the United Nations
Children’s Fund (UNICEF) Trick-Or-Treat has
been connecting with young changemakers
across the globe to fundraise donations for
children in need to obtain access to clean
water, nutrition, emergency relief, education,
and more. This year, UNICEF is running
a social media campaign over Twitter,
Facebook, Instagram,
and Google+ to
celebrate this
special
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experience for kids. Get ready to use the
hashtag #TOT4UNICEF to broadcast the fun
times!
Giving back to the community doesn’t
always have to be a modest affair, and UNICEF
realizes this too. Charity work is sometimes
viewed as a matter which should be kept
humbly to yourself if you choose to engage
in it. When you focus your message on the
cause, talking with others about what kind of
charitable causes you dedicate yourself to can
be extremely beneficial. Sharing your story
not only inspires others to go out and do the
same, but it raises further awareness for the
initiative you were working to help grow in the
first place.
Next time you’re dedicating your time or
resources to a charitable cause, harness the
power of social media and broadcast your
experiences across your
handles. Go on – you’re
doing wonders.
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12. Article
Article
So looks like Blackberry is making its way onto our phones in a new
familiar shape. The shape being of course BBM. But before BBM was
downloaded onto most of our phones, a lot of us had gotten use to
using Whatsapp. So does this mean, Whatsapp is now out of the game?
Or does it have a fair chance at competing with BBM?
The real clincher for group chat on BBM is BBM Channels. Direct
chat can be enabled between channel owners and followers too, which
is great for promoting engagement and handling stuff like giveaways
or «office hours». Channel owners get metrics on traffic and a web
interface for publishing updates - perfect for brand owners looking to
reach a new demographic.
BBM gets another point.
Let’s do a compare and contrast and see how they pan out:
Set-Up
Voice and Video Chat
The day BBM made it’s way to our phones was the day my Facebook
feed and Instagram were flooded with screen captures of people’s pin
numbers. Which I found quite silly. What it pretty much means is that,
unlike WhatsApp (where you can create an account based on people’s
phone numbers) you need to build your contact base from scratch for
BBM.
A bit of a pain in the butt, so Whatsapp gets 1 point for simplicity.
Text Chat
I think the one thing that has always kind of drove me nuts with
Whatsapp are the single and double check marks when a message
is delivered to the recipient. If there is a single check mark it means
that the message was delivered to the recipient’s server and a second
check mar means that it was delivered to the sender, but the catch is a
double check mark doesn’t necessarily mean they’ve read it! Argh!
BBM on the other hand has a huge advantage in the mere fact that it
shows you when the message has actually been read by the recipient,
so you’re never trying to play a guessing game.
However, both platforms have group chat, the ability to archive a chat
and clearing a chat.
In my opinion though, BBM comes out with 1 point in this category
for sure!
Group Chat
Both BBM and WhatsApp support group chat, but BBM’s offering
is decidedly more rich. Both allow sharing of images to a group, but
curiously, BBM Groups doesn’t support video, location, or contact
sharing. Meanwhile WhatsApp maintains file sharing parity with oneon-one chat. BBM makes up for the discrepancy with shared to-do lists
and events, plus a much more fleshed-out user interface for accessing
all that content. Groups on BBM can also host multiple separate
conversations, which is great for larger groups.
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the Youzus Report
So both platforms support voice and video chat, but the catch is
there is no live video chat on Whatsapp. And I don’t know about you,
but as an android user, if I was ever to switch over to the iphone it would
be for the sole purpose of using face time. But now that BBM allows live
video chat, I might not have to!
BBM gets 1 point for this.
VS
Emoticons and Personalization
Around the office, I’m known as a bit of an emoticon nut. I simply
can’t help but use them in emails when I’m trying to set the tone of a
conversation!
So that being said, BBM comes with 90 core emoticons and WhatsApp
with a stellar 189.
A definite plus 1 for Whatsapp.
So the question is, who comes out on top? Well according to the stats
above, it’s clearly BBM and in my personal opinion, I think it should
be BBM as well. Whatsapp has been around long enough to sort out
their glitches and become more innovative with their platform, but they
haven’t. It’s like I always say to my team, if you are not growing – you
are dying.
Goodluck to Whatsapp though, this might just be what they need to
drive them forward
the Youzus Report
23
13. THANKS FOR READING!!
Creative Director
Lisa Tyldesley
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the Youzus Report
Content Curators
Sonya Gill
Kristen Rubisch
Leah Bae
Ara, Lisa and Kristen of the Youzus Team at the Dragons’ Den Season Premiere.
