How to Conceive and Launch Social Co-creation Projects
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How do you identify social media projects that will guarantee maximum success rate
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How to Conceive and Launch Social Co-creation Projects
- 1. How to Design a Social Media Project By G Sankaranarayanan 22-23 June, 2012 Chennai Consulting Services
- 2. Co-creation by Projects Projects are "unique endeavors" by Two Essential definition, and not a core, ever going Characteristics of projects project Projects are “temporary endeavour” undertaken to create a unique product or service. Projects have a start date, end date, and a specific goal
- 3. Challenges: Crowd Campaigns Community sourcing/Co- creation
- 4. Campaigns
- 5. Hero MotoCorp’s Billion Voices
- 6. Challenges
- 7. Two Types of Challenges Crowd Co-creation Sourcing • New concepts • Configuration • No components • Non-configurable base
- 8. Two Types of Challenges Co-creation Crowd sourcing Example: Developer Challenge Example: Idea Contest Local-Motors, which provides chassis as BMW’s Urban Mobility idea contest, a non-configurable base, and asks its which gives only some specs, but the community to build components on it community comes up with new ideas
- 9. Challenges – Crowd Sourcing
- 10. Challenges – Crowd Sourcing
- 12. Co-creation Unthinkable Not everything can be co-created
- 13. Co-creation Unthinkable Not everything can be co-created
- 14. Co-creation Unthinkable Not everything can be co-created
- 15. Co-creation Candidate Identify projects that are suitable for • Critical mass for co-creation collaboration • IP risks • Business risks • Appeal for participants/collaborators
- 16. Co-creation in Textile Industry
- 17. T-Shirt, a classic product
- 18. Shirt, a classic product
- 19. Jeans, a classic product
- 20. Communities
- 21. Community – Generation Benz
- 22. Community – Hyundai AfterMarket
- 23. Identifying Project Hotspots Consulting Services
- 24. Project Hotspots
- 25. Internal Priority Case Example: Starbucks "100 percent recyclable cups by 2015“ Starbucks
- 26. External Priority "Paper cup is number one environmental liability of our customers" Jim Hanna, Director, Environmental Impact, Starbucks
- 27. Project Hotspot for Starbucks
- 28. Starbucks’ Betacup Challenge Facts and Figures Type: Idea contest Duration: April-June, 2010 Results: 430 ideas 5000 comments 1 crore impressions
- 29. Worksheet Identifying Project Hot Spots Link to File Contact sankar@younomy.com Consulting Services
Notas do Editor
- We atYounomy recommend our customers to take a project approach to social co-creation
- Campaigns, challenges, and community are three types of social co-creation projects
- Co-creation and crowd sourcing are two different things. If one wants new ideas, crowd sourcing is the best, whereas if one wants new ways of creating an existing product, co-creation is the best.
- Right from Linux, all of these popular cases of developer challenges are examples of co-creation projects. There is a non-configurable base to begin with, and the community builds on it, or configures pre-defined components.
- One has to identify which problems can be converted into co-creation projects.
- In the case of the textile industry, co-creation is proved to be successful only in classic products.
- Project hotspots are the project areas that promise the greatest impact and highest success rates