Presentation by Andres Colmenares (WABI-SABI inspiration lab) at the Generation Einstein 3.0 Conference (Amsterdam, 14.10.10)

1. Re/wiring Brains
Andres Colmenares
WABI-SABI inspiration lab
Generation Einstein 3.0 Conference
Amsterdam. 14.10.10"

2. Hola! "

3. WABI-SABI
inspiration lab
We explore trends and translate them for
b®ands, companies and consumers
people connecting the digital world with
real life, and viceversa."

4. We believe in the beauty of
imperfection.!
“Image Langue” x Gen Miyamura. Japanese calligrapher."

5. We want to
change
the world."
The Social Network movie poster
@NYC subway."
Sep.2010"

6. " = sustainability
$"

7. The best way to
predict the future is
to create it.
- Peter Drucker.
Ydreams – Ciudad Grupo Santander (Madrid)
http://www.ydreams.com

8. future :"

9. Social (2001-2010) > Gaming (2011-2021)"
The Game Layer on Top of the World
Seth Priebatsch
SCVNGR
@TEDxBoston 2010

10. Time to play!"

11. Demographics
Psychographics
Technographics!

12. Digital natives!

13. speed!
(Fast & flexible)
Skaters @ Valencia. 2009

14. Escif @ Valencia. 2009
Hacking culture!

15. Consumers > People!
Sonar Festival @ Barcelona. 2010

16. B®ands > social objects!
Canal St. @ NYC. 2010

17. campaigns > platforms!

18. Big idea > Small Ideas!
Greenwich Village. @ NYC. 2010

19. How to connect with
re/wired brains?!

20. Know the rules.
Break the rules.

21. Be inspiring.
Be Beta.

22. From silos to
streams.

23. Less advertising and more
relevant content.

24. From control to
collaboration.

25. Keep it cool.
Embed the Y-factor.

27. http://ad2020.tumblr.com

28. Takeaway

29. LET’S HAVE
THE BALLS.

30. LET’S
CREATE THE
LABS.

31. LET’S
CHANGE
THE WORLD.

32. ” Imagination is more important
than knowledge.”
- Albert Einstein."
©
2010.
WABI-­‐SABI
LAB
·∙
DOCUMENTO
CONFIDENCIAL.
PROHIBIDA
SU
REPRODUCCIÓN
PARCIAL
O
TOTAL.

33. t: @colmenares
http://bit.ly/inspirame
m: andres@wabisabilab.com!
See you again in an WSL*"
im:perfect future." Inspiration lab!
© 2010!

34. Download this presentation at:
bit.ly/rewiringbrains
WSL*"
Inspiration lab!
© 2010!