1. BURST THE CORRUPTION BUBBLES
Lucie Koulová
Jana Mészarosová

2. THE OBJECTIVE
Persuade 500
individual donors
Budget to give TI a
100.000 minimum of 1000
CZK CZK each

3. INSIGHT
Corruption
Individuals think is abstract
they are
powerless
Let’s
Show them visualize it!
their
power!

4. BURST THE CORRUPTION BUBBLES TOGETHER!

5. STRATEGY DONATION
PLATFORM
Korupcni
Corruption bubliny.cz
bubbles in Visualization of
specific corruption
Prague
affairs in public
space TI microsite +
BUZZ application
BUY A NEEDLE & BURST THE CALL THE TARGET GROUP TO VISIT THE
BUBBLE = SMALL DONATIONS WEBSITE AND DONATE
Facebook Bubble
event foil in
Respekt
Facebook event inviting to burst Bubble foil together with information
the bubbles together, YT about donation and TI Club

6. CORRUPTION BUBBLE

7. People feel powerless Show them their power!
Corruption is abstract Let’s visualize it!
SUMMARY
BURST THE CORRUPTION BUBBLES!
Big semi-
Facebook
transparent Microsite Bubble foil
event
corruption Korupcni inserts in
‘Burst the
bubbles at bubliny.cz Respekt
bubbles’
public space
DONATION SMALL
BUZZ PLATFORM CALL TO ACTION DONATIONS
500 INDIVIDUAL DONORS – MIN 1000 CZK EACH