This document provides an overview of Facebook ads, including: 1. Definitions of ads and their purpose of promoting businesses and including social context. 2. Guidelines that ads cannot promote adult products or services. 3. An outline of a Facebook ads strategy including building a fan base and increasing engagement. 4. Descriptions of different types of Facebook ad formats and ways to target ads through locations, interests, connections and more. 5. Tips for creating effective ads including compelling images, text and targeting the right audience.

1. Facebook Ads
Teoria e pratica dell’advertising in 90 caratteri
Gessica Bicego

2. Definition of ads: Ads are paid messages
coming from businesses. They
are the voice of the marketer.
They can include social
context about your friends.

3. I CAN
DO IT

4. Hello world!

5. !
Adv may not promote the sale or use of adult products or
services, including but not limited to toys, videos, publications,
live shows or sexual enhancement products

6. Hello world!

7. WHAT’S THE PROBLEM?
#1
look
#2
content
#3
target
}
Fb policy

8. FB ADS STRATEGY

9. Miopia strategica
pianificazione e strategia

10. pianificazione = seduzione

11. step #1
?
??
?
?
I want you so bad

12. step #2
STALKING
HARD

13. step #3
costruzione della fan base

14. step #4
incremento dell’hype

15. step #5
engagement

16. step #6
word of mouth

17. FACEBOOK AD
FORMAT

18. voice of business
voice of friend

20. Facebook Ad

21. Page Post Ad

22. Page Like Story

23. Page Post Like Story

24. Game Played Story

25. Check-in Story

26. Sponsored Result

27. FACEBOOK
TARGETING

28. }
}
Paese
Città
IP-based
Fan
Non-fan
Amici dei fan
Geografico
Connessioni
Anagrafico
Interessi
{
{
Sesso/età
Preferenze sessuali
Situazione sentimentale
Lingua
Musica
Programmi TV/Film
Libri
Pagine/Gruppi
Professioni

29. Open Graph Action targeting

30. Custom audiences

31. Targeting per interessi
Interessi Precisi (Volcom)
Topic (#skateboard)
Categorie Ampie (Outdoor Sports)

32. ANATOMIA DI UN
BUON ANNUNCIO

33. #1 IMMAGINE
Comprensibile Emozionale Adeguata

34. #2 TESTO
Accattivante Didascalico Paratattico

35. The audience

36. PERFORMANCE

37. CTR
bontà degli annunci
CR
bontà della pagina

40. !
FB ADS QUIZ

46. THANKS!
gessica.bicego@youngdigitals.com
@minigloo