YDL Milano || May 23rd + 24th 2013

1. Facebook Ads
Teoria e pratica dell’advertising in 90 caratteri
Gessica Bicego

2. Ads are paid messages
coming from businesses. They
are the voice of the marketer.
They can include social
context about your friends.
Definition of ads:

3. I CAN
DO IT

4. Hello world!

5. !
Adv may not promote the sale or use of adult products or
services, including but not limited to toys, videos, publications,
live shows or sexual enhancement products

6. Hello world!

7. #1
WHAT’S THE PROBLEM?
#2
#3
look
content
target
}Fb policy

8. pianificazione e strategia
Miopia strategica

9. pianificazione = seduzione

10. I want you so bad
step #1
? ?
?
?
?

11. step #2
STALKING
HARD

12. step #3
costruzione della fan base

13. step #4
incremento dell’hype

14. step #5
engagement

15. step #6
word of mouth

16. and be wise!

17. standard ads: voice of business
page post ads: middle earth
sponsored stories: voice of friend

18. Facebook Ad

19. Page Post Ad

20. Page Like Story

21. Page Post Like Story

22. Game Played Story

23. App Share Story

24. Check-in Story

25. Sponsored Result

26. Promoted Post

27. Geografico Anagrafico
InteressiConnessioni
}
}
{
{
Paese
Città
IP-based
Fan
Non-fan
Amici dei fan
Sesso/età
Preferenze sessuali
Situazione sentimentale
Lingua
Musica
Programmi TV/Film
Libri
Pagine/Gruppi
Professioni

28. Open Graph Action targeting

29. Custom audiences

30. Targeting per interessi
Interessi Precisi (Volcom)
Topic (#skateboard)
Categorie Ampie (Outdoor Sports)

31. Anatomia di un buon annuncio

32. #1 IMMAGINE
Comprensibile Emozionale Adeguata

33. #2 TESTO
Accattivante Didascalico Paratattico

34. The audience

35. FB ADS QUIZ
!

40. THANKS!
gessica.bicego@youngdigitals.com
@minigloo