1. Game Design
- Analysis for AdLatte
- Scott -

2. The example of game design
• AdLatte
– Advertising & reward application
• Feature
–
–
–
–
Using smart mobile marketing sector
Get the benefit from latte point
The benefit by well-written ad comment
Get the double point by recommend to the
the other person

3. Analysis 1 : Score
• Score = Latte Money
– Receiving Latte money after watch advertise on application
• Latte Money
–
Can use from
•
•
•
•
cafe
food
gift card
culture & life
– Exchange to real cash from
the latte money
• over 30,000 point

4. Analysis 2 : Leaderboards
• saved money = Leaderboards
– The rank of latte point
– Get the more point and placed the higher
rank on the leaderboards
• customization
– Top ranking user :
• has more participation
• is more creative on their profile

5. Analysis 3 : Challenges and Quests
• ad list type
–
–
–
–
–
install
playing
participation
watching ad
etc
• Latte game
– Bingo scratch
<ad list>
<latte game>

6. Analysis 4 : Onboarding
• Service guide
– Tutorial guide-line
– Photo guide-line
– General information

7. Analysis 5 : Social Engagement Loop
•Watching ad
•Playing game
•Recommend from
high rank user
•Latte screen
•Event on spot
•Friends invitation
•Searching rank

8. Reference
• http://www.google.com/imghp?hl=ko
– Google image search
• http://www.adlatte.com/
– Adlatte homepage
• Gamification by Design
– Zichermann, Gabe

9. THANKS