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How to run promotional
campaigns and build
your list using WordPress
Wade Kwon
© 2013 Wade Kwon Consulting LLC
@WadeOnTweets
Photo: David Evers (CC)!
1. Why do it?
Photo: grendelkhan (CC)!
Grow a list. Fast.
Photo: Kate Ter Haar (CC)!
Low-cost marketing
Photo: davidd (CC)!
Generate buzz!
2. How I did it …
Photo: James Lee (CC)!
Created a productPhoto: Holger Durer (CC)!
Set up email capture
using Easy Sign Up plugin
Photo: illum (CC)!
Promoted it.
!   Blog posts
!   Email newsletter
!   Social media channels
!   Most important:
honorees and co-authors
Photo: Thor (CC)!
Tracked results
3. Results (so far)
Photo: John Loo (CC)!
Traffic
Photo: Cyril Caton (CC)!
8x jump
Mailing list subscribers
3 years, 2 months to build first list
3 months to
build this list
Downloads
!   250 downloads
in 1st 48 hours …
About once
every 10
minutes!
Photo: William Warby (CC)!
Sales
Contact me.
•  wade@wadekwon.com
•  BirminghamBlogging.com
•  @WadeOnTweets
•  http://itswa.de/wpyall55
Thank you.
Photo: Reinis Traidas (CC)

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How to run promotional campaigns and build your list using WordPress