it is all about how you can run in city, or something smaller or bigger in order to discover a brand, a product, an idea or just to find out something first and win a trophy... and get closer to what the brand is

1. Running
in
a
city
discovering
secrets
by
George
P.
Achillias
strategist

2. ...
facts
• a
brand
wants
to
become
known
• people
love
to
hear
a
secret
• people
love
to
feel
exclusive

3. ...
more
facts
• mobile
starts
conquering
the
world
• web
starts
to
look
kind
commodity
• people
have
and
use
smart
phones

4. ...
even
more
facts
• people
love
to
discover
• they
adore
being
among
the
first
to
find
out
something
• people
love
to
share
but
also
love
to
talk

5. ...
last
but
not
least
facts
• smart
phones
start
to
rapidly
replace
dump
phones
• everything
has
to
do
with
Social,
Mobile,
Location
• things
start
to
change
on
the
fly

6. A
brand
or
a
city
can
be
at
the
amazing
point
for
starting
something
spectacular
where
people
receive
secrets,
create
their
own,
share
experiences
and
feel
privileged
to
“participate”
in
something
which
includes
brands
places
and
products,
in
order
to
get
something
even
more
fancy,
worth
having

7. products
people brands
places

8. ...
goals
• to
increase
email
receivers
data
base
• create
an
ecosystem
where
receivers
will
have
an
active
role
• broaden
and
expand
revenues
stream

9. ...
the
concept
each
place
has
hidden
corners
each
corner
has
a
product
each
product
has
a
story
to
share
each
story
has
chapters
each
chapter
has
characters

10. ...
the
concept
email
receivers
=
consumers
become
the
characters
of
chapters
of
a
story
full
of
products
“walking”
from
corner
to
corner
in
order
to
discover
the
place

11. ...
the
concept
where
“place”
can
be
a
city,
an
airport,
a
theme
park,
a
mall,
a
discount
village,
a
museum,
a
resort,
a
destination ...
or
simply
an
event
with
very
many
people
having
access
to
something
which
can
spice
up
their
participation
in
that
event

12. ...
till
now
subscriber
learn
a
secret...
they
love
receiving
the
good
carma,
interesting
exclusive
secret
in
their
mailbox
but,
how
many
out
of
them
feel
the
urge
to
follow
the
secret?

13. ...
from
now
on
people
can
choose
just
to
be
member
of
a
secret
receivers’
family
or
be
an
active
participant,
a
runner
in
a
huge
hidden
treasure
race

14. ...
how
a
secret
arrives visit
the
place
you
check
in
a
secret
is
revealed
(
scan
a
QR
code)
a
product
purchase
step
closer
reveals
the
next
to
the
trophy
secret

15. the
more
products
you
buy,
the
more
places
you
visit
the
closer
to
the
trophy
you
are

16. ...
the
trophy
may
be
a
free
meal
in
an
airport
more
rounds
in
a
theme
park
something
cool
which
can
occur
during
an
event
a
beauty
or
spa
treatment
a
class
upgrade
during
lay
over
hours
for
a
flight

17. ...
the
trophy
may
be
a
hidden
discount
or
simply
in
a
mall an
upgrade,
a
service,
at
the
end
of
the
day,
an
exclusive
something
people
exhibition
who
are
not
members
in
a
museum can’t
have

18. ...
the
trophy
can
be
something
awesome,
something
worth
having
it,
worth
experiencing...
which
you
win
only
if
you
find
out,
discover,
or
follow
every
step
of
the
given
path

19. ...
what
we
achieve
• people
become
active
and
interactive
• they
want
to
participate
in
something
which
is
not
static
• we
take
advantage
of
places
where
a
big
amount
of
people
gathers
(
i.e.
events,
theme
parks,
airports
etc)

20. ...
more
achievements
• product
placement
in
secret
paths
• sponsored
paths
• branded
paths
• more
revenues

21. ...
whom
is
needed
• a
visionary,
opportunist
sales
person
• a
complimentary
copywriter
• a
demanding
project
manager
• a
software
developer

22. ...
what
is
needed
• an
app
for
iOS
and
android
• a
places
network
to
set
up
• detailed
market
mapping

23. ...
the
app
• will
take
advantage
of
foursquare
API
• QR
technology
• email
or
Facebook
sign
up
• easy
to
use,
easier
to
interact
with
it

24. ...
the
prospects
• become
the
connector
between
product
campaigns
and
street
marketing
• non
stop
brand’s
development
• to
most
successfully
combine
the
Social,
Mobile,
Location
advantage

25. ...
business
wise
• phase
one
:
an
easy
crowded
place,
an
event
plus
a
fancy
city
• phase
two
:
more
cities,
WALMART,
IKEA
etc
• phase
three
:
the
world

26. may
all
odds
be
ever
over
you
George
P.
Achillias

27. thank you
all photos are from flickr and tumblr
for more get in contact with
George P. Achillias
+30 6943 21 8953
@thibetian
about.me/gachillias
facebook.com/thibetian
georges.achillias@gmail.com
thibetian.posterous.com