A presentation by Yinka Olaito at Social media and Business goal Seminar which Held at Lagos Nigeria on June 15, 2010

1. SECRET OF BONDING WITH POTENTIAL & ACTIVE CLIENTS IN SOCIAL MEDIA YinkaOlaito www.yinkaolaito.com 1

2. THE SECRET There’s no doubt about it. Today’s generation clamors for interactivity. No longer satisfied with allowing the television set to continue on its own monologue, consumers now appreciate the ability to connect with companies directly and whenever they choose to, through social media. 2

3. THE SECRET Social Media offers direct and interactive connections with a vast audienceof potential customers, taking advantage of this media strategy is important for yourbusiness 3

4. THE SECRET Dale Carnegies principles 4

5. THE STEPS MAY DIFFER The difference lies in channels and risks 5

6. ACTION STEPS Identify niche group 6

7. ACTION STEPS Listen and observe niche rules 7

8. ACTION STEPS Establish friendships and solidarity with the members 8

9. ACTION STEPS Create a group 9

10. ACTION STEPS Build content ,attract people 10

11. ACTION STEPS Promote content 11

12. HOW TO PROMOTE CONTENTS Emails, twitter, Facebook, Youtubes 12

13. HOW TO PROMOTE CONTENTS Offer freebies 13

14. HOW TO PROMOTE BONDING Offline relationship/networking 14

15. HOW TO PROMOTE BONDING Video sharing(seo&smm) 15

16. CASE STUDIES Johnson &Johnson and Youtube competition 16

17. CASE STUDIES Wazobia Fm and Eagle front 17

18. CASE STUDIES Stranger On Top radio 18

19. WHY DO YOU THINK? Take the microphone 19

20. THANK YOU 20

21. CONVERSATION CONTINUES Website: www.yinkaolaito.comE-mail: yinka@yinkaolaito.comTwitter: @pathfindernigFacebook:YinkaOlaito Tel:234 7029778785 21