A Trend and Prospect assessment of Digital Public Relations and Marketing in Nigeria

1. DIGITAL PUBLIC
RELATIONS AND
MARKETING IN
NIGERIA: OUR STORY
Yinka Olaito
www.yinkaolaito.com

2. Pre 2007
Small boys/Yahoo-yahoo

3. 2009
Facebook: Less 2million
LinkedIn: less 20.000
YouTube:20.000active users

4. 2011
Facebook: 4.3million
LinkedIn: 75.000
YouTube: ??

5. Increased awareness

6. Not On Net=Nothing happens

7. Individual passion

8. Integration of New and Old

9. Growth of mobiles and Net TVs

10. Misconception still thrives

11. Stakeholders’ role Not defined

12. P.O. E. M= Future

13. Paid =Advertising and sponsorships

14. Active players
Telecoms, Banks, Mobile phones

15. Owned=Content Created by Brands

16. Active Players
Gadgets, Mobile phones, FCMGs

17. Earned=Press statement and media
partnerships

18. Active players

19. Changes and Preparation
Vimeo/Tumblr= 20 Millions

20. Pininterest=12 Millions with
larger Women population

21. Changes and
Preparation
Google Plus

22. Changes and Preparation
Influencers and celebrity endorsement
Marketing

23. Influencers and celebrity Marketing:
Cyberspace

24. Prospectss
Driving Business value today

25. Prospects
New business development
Strategy

26. Prospects
Continued Advocacy and
professionalism

27. Prospects
Owned Media+ Content
Development Skill

28. Prospects
Business Need Tools

29. Twitter=Real time
perception

30. Prospects
FaceBook = People and
relationships

31. Prospects
Google+ =Passion

32. Prospects
LinkedIn =professionals and experts’
opinion

33. Your Business Story

34. CONVERSATION
CONTINUES
Website: www.yinkaolaito.com
E-mail: yinka@yinkaolaito.com
Twitter: @pathfindernig
Facebook: Yinka Olaito
Skype :Yinkaolaito
Tel: 234-7029778785