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Brewing Brand Equity through PR
Strategies
Private Circulation Only || Copyrights @
YellowMustard 2011
About IncuCapital
 IncuCapital is a Venture Capital firm in India that does early stage incubation
and funding.
 IncuCapital provides a platform to launch successful enterprises. They believe
that a successful and growing company needs various resources to grow –
capital being a key resource but not the only one. Every successful enterprise
starts with a powerful idea, and usually a small team on a nimble footing. It
needs to be nurtured across many resource areas, that are characteristic of
any robust enterprise.
PR Objective
 Create PAN- India awareness about IncuCapital’s working model
 Maximize exposure of IncuCapital’s portfolio
Target Audience
 entrepreneurs, small to medium-size business owners, aspiring young
entrepreneurs, investors
Private Circulation Only || Copyrights @
YellowMustard 2011
A low cost PR Approach
 Press release dissemination in key markets for exposures in Alternate
Investment Assets Column of Business Magazines, Pink Dailies, Portals, Blogs
etc
 Blogger engagement and product review by bloggers
Result
 Widespread media exposure including special episode dedicated to
IncuCapital Portfolio on ET Now
 Positive reviews and stories
 Strong word of mouth buzz
Private Circulation Only || Copyrights @
YellowMustard 2011
And many more

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Case Study - Financial Service

  • 1. Brewing Brand Equity through PR Strategies
  • 2. Private Circulation Only || Copyrights @ YellowMustard 2011 About IncuCapital  IncuCapital is a Venture Capital firm in India that does early stage incubation and funding.  IncuCapital provides a platform to launch successful enterprises. They believe that a successful and growing company needs various resources to grow – capital being a key resource but not the only one. Every successful enterprise starts with a powerful idea, and usually a small team on a nimble footing. It needs to be nurtured across many resource areas, that are characteristic of any robust enterprise. PR Objective  Create PAN- India awareness about IncuCapital’s working model  Maximize exposure of IncuCapital’s portfolio Target Audience  entrepreneurs, small to medium-size business owners, aspiring young entrepreneurs, investors
  • 3. Private Circulation Only || Copyrights @ YellowMustard 2011 A low cost PR Approach  Press release dissemination in key markets for exposures in Alternate Investment Assets Column of Business Magazines, Pink Dailies, Portals, Blogs etc  Blogger engagement and product review by bloggers Result  Widespread media exposure including special episode dedicated to IncuCapital Portfolio on ET Now  Positive reviews and stories  Strong word of mouth buzz
  • 4. Private Circulation Only || Copyrights @ YellowMustard 2011 And many more