International Casino Conference (ICC)2011 brochure www.icetotallygaming.com/icc

1. 24-27 JANUARY 2011
EARLS COURT EXHIBITION CENTRE
NEW! ICE Totally Gaming introduces seven premium conferences including:
y p conferences,
Monday
Monday, 24 January 2011
West Brompton Conference Centre, Earls Court, London
Listen to interactive panel discussions and practical case studies led by key influencers and:
• Find out how the EU Green Paper will affect your casino operations
• Learn how to launch new products, extend your brand and diversify your customer acquisition
channels in line with regulatory changes, e.g. in cross-border gaming and server-based gaming
• Identify the optimal strategy for launching an online casino and redefining the casino experience
with new design and entertainment opportunities
• Beat the effects of the ongoing recession on customers’ spend
• Network and shake hands with key casino executives and industry experts, including:
Paul Herzfeld Emilio Petrone Matthias Hein Per Jaldung Indrek Jurgenson
CEO CEO CEO CEO CEO
Casinos Austria Sisal Spielbank SH Casino Cosmopol Olympic
International Entertainment
In partnership with: Sponsored by: Held on the Monday prior to:
Media partners and supporting associations:
For more information and to register, please visit
www.icetotallygaming.com/icc Organised by
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2. 3rd Annual
“The European Casino Association (ECA) will host
International Casino Conference
its 3rd International Casino Conference (ICC) at ICE
Monday 24 January 2011
Totally Gaming 2011. The ICC offers a dedicated Co-located with ICE Totally Gaming at
platform for ECA members and the broader West Brompton Conference Centre, Earls Court, London
international casino community to exchange
10:30 Registration opens
views on the most pressing challenges facing the
industry. This event will once again bring together 11:00 Welcome address by Conference Chairman
Ron Goudsmit, ECA Chairman and Secretary Executive
industry leaders, European regulators and tech
Board, Holland Casino
experts for top level strategic and regulatory
European casinos –
discussions and networking opportunities to pave
strategies and investment climate
the way for building a sustainable future for the
11:15 Casino CEO debate and conference framer:
casino industry in Europe and beyond.” harnessing the future growth areas and
addressing the biggest regulatory and economic
challenges in the casino industry
CEOs of the major European casino groups debate
the industry’s future, with a focus on:
• Increasing customer spend in the ongoing
Ron Goudsmit economic downturn
Chairman • Assessing the impact of innovation: opportunities
European Casino Association and risks of implementing mobile, internet or
server-based gaming
• Adapting to new consumer patterns and creating
a more entertainment-driven gaming environment
Join 200+ casino executives and book your place • Developments in CSR: towards a common
standard
at the 3rd International Casino Conference.
• Frank views on regulations: bringing the European
3 easy ways to register: casino industry together and reconciling the views
1. Register online at www.icetotallygaming.com/icc and interests of different stakeholders
The quickest and easiest way to book. Paul Herzfeld, CEO, Casinos Austria International
Per Jaldung, CEO, Casino Cosmopol (Svenska Spel)
2. Call the sales hotline on +44 (0)207 370 8577
Matthias Hein, CEO, Spielbank SH
3. Download the booking form at Indrek Jurgenson, CEO, Olympic Entertainment
www.icetotallygaming.com/conferences and send it by Andrew Herd, Executive Director, Aspers Group
fax to +44 (0)207 370 8560 or Moderator: Oliver Zugel, Founder and CEO, Spring City
email to: yeemay.huang@clariongaming.com. Finance
12:15 Casino CEO debate: audience Q&A
Conference fees:
12:30 Lunch
Single/Double registration: £349
Multiple registration: £329 Gaming regulations in Europe
Exhibitor*: £309
13:30 EU debate: the way forward for a sustainable
FEES: All transactions will be processed in pounds sterling. British future of gambling services in Europe
VAT at 17.5% is payable on all bookings received before 4 January Recent ECJ rulings have supported the state
2011 in accordance with British tax law. As of 4 January 2011, the competence. Politicians took up the challenge and
VAT rate in the UK will increase to 20 %. All bookings received on or
established a Council Working Group to explore the
after this date will be subject to VAT at the new rate.
problems and identify solutions. With its Green Paper,
* Only exhibitors who have booked a stand at ICE Totally Gaming the Commission has demonstrated its willingness to
2011 are entitled to this special conference rate. contribute to finding facts and answers. It is clear that
the EU Member States and the Commission are back
on talking terms. How can this fresh wind benefit the
casino industry?
www.icetotallygaming.com/icc
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3. Hear from leading EU and national regulators about Moise Serero, CEO and Director, Interactive, Groupe
their plans and viewpoints on industry regulation Partouche
• Findings and conclusions of the European Emilio Petrone, CEO, Sisal
Commission’s Green Paper Walter Bugno, CEO, Lottomatica Gaming Division
Jens von Bahr, CEO, Evolution Gaming
• Insights from the Council Working Group: progress
update and what’s next on the agenda 15:45 Innovation panel: audience Q&A
• EU and national gambling regulation – where can 16:00 Coffee and refreshments
a common European approach apply?
16:30 Marrying land-based and online gaming – a
• Focus on internet gaming regulations:
major European casino presents the launch and
– Initial experiences of localized iGaming operation of its online gaming arm (Casino Gran
legislation in France, Denmark, Belgium and Italy Madrid case study)
and the adopted regulatory models
• Online gaming for land-based casinos: threat or
– Germany, Greece…which countries are likely to opportunity?
follow suit and which regulatory models will
• Devising strategies to build on online and
prevail?
landbased synergies. “Brick & Click”: separate or
– The ‘license plus’ model – advantages and integrated marketing, attracting online players
disadvantages for different stakeholders into casinos and vice versa
– Developing provisions to ensure only licensed • Technology for a successful “Brick & Click”
operators are permitted to offer online gaming
• Online marketing campaigns that reflect local
to customers in a specific jurisdiction
regulations (like Spain’s high taxation and ban on
Jean Bergevin, DG Internal Market and Services, bonuses) and make you stand out from the online
European Commission (tbc) crowd
Peter Naessens, Head of Regulatory Advice Unit,
Jessica Ordovas, Casino Gran Madrid
Research & Development, Belgian Gaming Commission
Birgitte Sand, Director, Danish Gaming Board 17:00 Land-based/online case study: audience Q&A
Moderator: Philippe Vlaemminck, Managing Partner,
Vlaemminck & Partners Towards a total entertainment
14:30 EU debate panel: audience Q&A
experience
17:15 Creating an entertainment-driven environment:
Technology and innovations from gambling to gaming – the European
14:45 Innovations and disruptive technologies: internet, approach (Viage Entertainment Centre, Brussels
mobile, social media, server-based gaming, new case study)
communication tools…threat or opportunity for • Beyond casino gambling – bringing other
reinventing the casino industry and impact on entertainment into casinos to attract more
consumers and the value chain customers: catching up with Las Vegas or is there a
• How are land-based casinos and gaming European way?
manufacturers embracing these new technologies? • Evaluating the business rationale: will it work in
• Multi-platform convergence – integrating Europe, and if so, where?
technologies and distribution channels; catching • Creating successful marketing campaigns that
up with the pioneers improve customer acquisition in a tough regulatory
• Evaluating risks and opportunities when adopting and advertising environment
new technologies • Building a gaming floor that appeals to a new
• Expanding brand reach and acquiring new generation of consumers
customers by adopting new platforms like mobile Andrew Webb, Managing Director, Viage
devices or the internet
17:45 Casinos as entertainment centres: audience Q&A
• Establishing partnerships and exchanging expertise
with non-casino gaming stakeholders to build best- 18:00 End of International Casino Conference.
of-breed operations that appeal to new customers
19:00 ICC Networking Party (shuttle buses will be
• Impact of internet and server-based gaming on provided to all attendees from West Brompton
industry’s value chain and investment levels Conference Centre to the party venue)
Sponsored by:
www.icetotallygaming.com/icc
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4. The 3rd International Casino Conference is part of a series of premium
conferences on gaming innovations, held at the free-to-attend ICE Totally
Gaming Exhibition in London.
Earls Court, London | 25 - 27 January 2011
www.icetotallygaming.com totally gaming
Book your all-access pass to every session, every speaker and every
networking event at ICC and six other ICE Conferences:
Tuesday 25th January help operators and suppliers keep their customers and businesses
The 7th annual Combating safe. It will be a practical, solutions focused day that is a ‘must
Cybercrime conference will again attend’ for those serious about safety and customer care.
deliver cutting-edge solutions to www.icetotallygaming.com/cybercrime
Tuesday 25th January social media, games and gambling via mobile devices. Mobile
If you don’t have a plan to offer Gaming will present a detailed and exciting roadmap for how
your mobile services, you could gaming companies can take advantage of this new channel that has
be left behind as consumers finally ‘come of age’ and multiply their revenues in the near future.
increasingly access entertainment, www.icetotallygaming.com/mobile
Wednesday 26th January depositing players, enhance security and remain compliant in emerging
Payments forGaming will showcase the markets using payment technologies...and how payments work
latest and most innovative solutions differently with new channels from mobile to social games.
available to convert customers into www.icetotallygaming.com/payments
Wednesday 26th January mix so you can catch the next wave of explosive customer
Monetising Social Games will acquisition and revenue growth via a channel that is legal in the
show you how to integrate the USA, China and other markets inaccessible to traditional online
phenomenal success of monetised gambling companies.
social games into your product www.icetotallygaming.com/socialgames
Thursday 27th January advantage and cost-effectively increase revenues, improve player
CRM and Retention will help lifetime value and get better ROI on their acquisitions, while
delegates better utilise their building loyalty through customer engagement and improved
customer data and player analysis communications.
capabilities to deliver competitive www.icetotallygaming.com/crm
Thursday 27th January and the macro-economic landscape of the industry, From likely
Mergers & Acquisitions for Gaming deals to valuating companies, it will provide an invaluable
is for CxO-level executives and roadmap to successful acquisitions for investors, and to lucrative
senior corporate strategists to exit strategies for gaming entrepreneurs.
discuss the future of consolidation www.icetotallygaming.com/ma
Register online now on www.icetotallygaming.com/icc
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