Yazino develops innovative social games that use real-time multiplayer technology – an approach we call “in-sync gaming” – allowing playful grown-ups to enjoy synchronous game play, meet, chat, compete, and socialise together, across the website, Facebook, or mobile devices.
2. 1. INTRODUCING YAZINO Contents 2. SOCIAL GAMES MARKET & TRENDS 3. SYNCHRONOUS vs. ASYNCHRONOUS 4. YAZINO USER ACQUISITION 5. YAZINO KEY STATISTICS 6. DEMOGRAPHICS PER GAME 7. YAZINO VIRTUAL CURRENCY 8. COMMUNITY MANAGEMENT 9.YAZINO GAMES
6. Create tables and challenge in tournamentsUSING STATE OF THE ART TECHNOLOGY Yazino’s game server and infrastructure, STRATA, is entirely built in-house using state-of-the-art enterprise technology stack that allows on-demand scalability. CORPORATE FACTSHEET Company Founded: JAN 2009 Commercial Launch: AUG 2010 Employees: 50 Place of Business: Switzerland / UK Registered Users: 2,000,000 Distribution Channels: Yazino.com Facebook iPhone & iPad Games Launched: 7
15. Yazino’s synchronous games encourage social interaction between friends and offer an opportunity to meet like-minded peopleUp to 12 Players at the same time! - NOT SOCIAL - SOLITARY EXPERIENCE
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17. Popcap, Gaia and King operate own destination sites for non-Facebook traffic providing more autonomy in player acquisition and distribution.YAZINO VISION: Multiple Acquisition Channels Social Networks Co-Branded Deals Mobile Platforms SEO & Paid Search * According to www.appdata.com on 20 July 2011
18. Yazino – User Acquisition 2 million users acquired in 12 months, with viral channels now fuelling more than 55% month on month growth in new registrations KEY ACQUISITION TECHNIQUES Display Advertising: Targeted advertising across Facebook channels delivering 60% conversion of Click to Registration and a CPA below £0.60. Invite Friends Program: Reward users with free Chips for every friend who joins. Its better to play with Friends and Yazino Tournament and Private Tables also promote sharing and friend invites. Publish To Stream: Built in levels and achievements in game provide many opportunities for players to share their progress with friends across their favourite social network. 2 Million Users
19. Yazino Key Statistics – Sept. 2011 NEW MONTHLY USERS: 300,000 REGISTERED USERS: 2,000,000 MONTHLY ACTIVE USERS: 550,000 Av monthly spend per/ unique Buyer: £65.00 * * Demographic data refers to Yazino Facebook Fan Page. User demographic varies on a game by game basis.