3. SEO basics
Search Engine Optimization (SEO) is the process of improving
the ranking of your site on search engines using the “natural” or
“free” search results.
Two main ways that search engines use to determine your rank:
On-Page Factors - the content you have on your page and
how relevant this is to what people are searching for.
Off-Page Factors - how popular your site is on the web.
How many other sites are linking to you? How many high
traffc sites mention you in their content? What text do they
use when they add a link to your site on their page?
5. keyword
selection
✓ Target the keywords that people
are actively searching for. However,
don’t focus on obtaining keywords
that are highly coveted for, as your
new site will be competing with well
established once. Thus, lowering
your rank on search.
✓ “lose weight” vs. “lose weight
with a lemon juice diet”
✓ Ideally you want to fnd keywords
with high search volume but with
low competition
6. on-page optimization
Keyword MUST appear in the
domain name
It must also be present in the title
tag, URL (i.e. www.buyhandsoap
now.com/buy)
Implementation of meta tags
Keyword positioning
Good keyword density (2-4%)
Outbound links, etc.
7. Off-page
Optimization
✓ Directory submissions (acts
like the web’s yellow pages)
✓ Social bookmarking sites
✓ RSS submission
✓ Blog comments
✓ Article submissions
✓ Press release
✓ Blog networks
✓ High ranking sites, etc.
