3. What is “sponsorship”?
According to Vancouver School Board, Sponsorship is:
• A strategic positioning tool that links a company or brand to a
school or the district in a partnership for mutual benefit;
• A contractual arrangement between a school or the district and
a company designed to benefit both parties.
4. Why sponsorship exist?
Because school needs:
• Curriculum Materials
• Infrastructures Money
• Program Funding
• picture from http://www.bubblews.com/news/249069-money
5. What benefits can we get?
• Get financial support
• Get free stuffs
• More resources
• Provide more internship opportunities
• Making school more interesting or fun
•
• picture from http://c365781.r81.cf2.rackcdn.com/datas/14899639/original/LexusDonationphoto.jpg
6. What benefits can corporations
get?
• Naming right
• Advertise at school
• Marketing focused survey
7. What Disadvantages it have？
• It may against people’ principles and morals
• For instance:
• Wal-Mart
• Tobacco companies
http://www.youtube.com/watch?v=H4R8lxkuyaQ
8. What Disadvantages it have？
• Advertising at school:
• “Everything is for sale”
• Materialism
• Critical thinking suffers From http://www.google.ca/search?q=advertising+in+school&hl=zh-
CN&source=lnms&tbm=isch&sa=X&ei=j5tQUfAOjeuJApPZgOgK&ved=0CAcQ_AUoAQ&biw=1325&bih=581#imgrc=kiVaS-6-VoJxUM%3A%3BMoIGeO_wde-
v5M%3Bhttp%253A%252F%252F1.bp.blogspot.com%252F_niZg1vYhGs4%252FTGVKryOyqwI%252FAAAAAAAAABk%252FGFzlo4zgsLY%252Fs1600%252Fpbskidslockers.jpg
%3Bhttp%253A%252F%252Fcommercialfreechildhood.blogspot.com%252F2010%252F08%252Fthinking-about-allowing-advertising-in.html%3B579%3B249
• “need branding”
• Decreasing in ability of chose
From http://utlegislaturewatch.files.wordpress.com/2011/01/schoolbusad2.jpg
10. References
• Ince,J. 2004 Do corporations in Classrooms hurt kids? The Tyee. retrieved from
http://thetyee.ca/News/2004/10/14/CorporationClassHurtKids
• Vancouver School Board. N,D. Public Solicitations/Advertising in the Schools.
Retrieved from http://www.vsb.bc.ca/district-policy/kikj-public-
solicitationsadvertising-schools
• Bocking,C. March 1995, Corporate sponsorship retrieved from
http://bctf.ca/publications/NewsmagArticle.aspx?id=14120
• Corporate Sponsorship in Schools N.D. Retrieved from
http://www.youtube.com/watch?v=sa3K3AoPmow
• NTDTV. N.D Retrieved from http://www.youtube.com/watch?v=H4R8lxkuyaQ
