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Internet Week Yahoo! Academy: Yahoo! Studio presents...Engaging Mums

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Follow us @yahooadbuzzuk and join in the conversation using #IWE
Yahoo! Studio presents... Engaging Mums Hazel Checkley Head of Lifestyle, EMEA Alec McCrindle Creative Director, Yahoo! Studio
Mums Move online
Store and 34% share photos Read or 32% contribute to a blog
48% The internet is the best way to connect with brands that matter to them
Working Mums with kids under 3 36% Renovate home Working mums with children under 3
Working Mums with kids under 3 30% Buy a car
Mazda Mums
Helpful articles
Tips competition If you are going on a long trip set off at their bedtime and they will more than likely sleep the whole journey. Lots of snacks help too!
Co-branded promotion
Editorial promotion
Results  10x projected unique visitors  7000+ competition votes  2000+ social shares  50% increase in leads that month
CORE in Lifestyle
Myleene & Nokia
Preview
Competition
Co-branded advertising
Co-branded advertising
Vertical Integration
Pregnancy & Parenting
Closed Community
Canon EOS Adventure
Tutorials
Flickr Group
Flickr Group
Competition
Competition
Competition
Competition
Competition
Remember  Partnerships prosper  Insights are key
Internet Week Yahoo! Academy: Yahoo! Studio presents...Engaging Mums
Internet Week Yahoo! Academy: Yahoo! Studio presents...Engaging Mums
Internet Week Yahoo! Academy: Yahoo! Studio presents...Engaging Mums

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