Social Starter Start Kit: Tools to Jumpstart Your Nonprofit’s Social Presence

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YNPNdc 2nd Annual Social Media Summit Presentation - Tammy Gordon (@floridagirlindc), Senior Advisor for Social Communications, AARP Find out how AARP went from zero to social success in 90 days. Tammy Gordon, AARP's Senior Advisor for Social Communications will share her social road map, leaving you with sample plans, guidelines and trainings to assist your efforts to create communities on networks such as Facebook, Twitter, You Tube and more.

Social Communications Starter Kit Going Zero to Social in 90 Days… Young Non Profit Professional Network DC // Social Media Summit August 6, 2010 Tammy Gordon - @floridagirlindc Senior Advisor to AARP Chief Communications Officer [email_address] www.AARP.org www.facebook.com/AARP www.twitter.com/AARP www.youtube.com/AARP

Make A Road Map ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Guidelines ,[object Object],[object Object],[object Object],[object Object]

AARP’s Social Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object]

Identify & Train Allies, Stakeholders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Stake Your Ground ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Set Goals, Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ID Targets to Engage ,[object Object],[object Object],[object Object],[object Object]

Take the Plunge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Success Story: Haiti ,[object Object],[object Object],[object Object],[object Object],[object Object]

Present Progress, Milestones to Leadership

AARP Social TODAY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

AARP Social Tomorrow ,[object Object],[object Object],[object Object],[object Object],[object Object]

Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]

Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Integrate Social Across Communications Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Q&A Twitter.com/AARP Facebook.com/AARP YouTube.com/AARP

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Social Starter Start Kit: Tools to Jumpstart Your Nonprofit’s Social Presence

1. Social Communications Starter Kit Going Zero to Social in 90 Days… Young Non Profit Professional Network DC // Social Media Summit August 6, 2010 Tammy Gordon - @floridagirlindc Senior Advisor to AARP Chief Communications Officer [email_address] www.AARP.org www.facebook.com/AARP www.twitter.com/AARP www.youtube.com/AARP

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14. Be Your Own Evangelist

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16. Present Progress, Milestones to Leadership

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23. Q&A Twitter.com/AARP Facebook.com/AARP YouTube.com/AARP

Notas do Editor

Twitter reach of states: over 16,000