1. Let’s Get Mobile: Changing your
Concept of Mobile Content Design
and Delivery
PRESENTED BY: Stacey Harris, VP Research Brandon
Hall Group
Mark Hellinger, President and CEO, Xyleme

2. About Brandon Hall Group
A preeminent research based advisory and analyst firm. Covering topic
areas that provide strategic insights for executives and practitioners
that are responsible for learning, talent, growth and business results
within their organizations. Our focus is on ensuring continuous
business performance.
• Established in 1992
• Nearly 200,000 subscribers
• Over 10,000 clients globally
• Industry’s top rated blog

3. Presenters
Stacey Harris Mark Hellinger
VP Research & Advisory Services President and CEO
Brandon Hall Group Xyleme
@StaceyHarrisHR @mhellinger
@Bhallgroup @XylemeLearning

4. Thank You to Our Sponsors!

5. How to Ask Questions
During Session
Type your questions into the question box.
Afterward
For more information, please contact us at:
Email: success@brandonhall.com
Website: www.brandonhall.com
Phone: (561) 306-3576
All participants will receive a copy of the Slide Deck and Session
Recording within 24 hours of the event.

6. Agenda
Let’s Get Mobile: Changing your Concept of Mobile Content
Design and Delivery
• Why is Current M-Learning Not Working Today?
• Implications of Social Learning in a Consumer Driven Market
• Implications of Device Specific Design, in a Consumer Driven Market
• In Action, see Bravais and Pastiche address the questions
• Implications of Content Management, in a Consumer Driven Market
• Test Drive - Access Brandon Hall Group paper, “Mobile Learning,
The Tipping Point” and Brandon Hall Group Survey from your mobile
device.

7. Poll Question 1
How do You Currently Offer M-Learning?
1. We’ve made our e-Learning available in an m-Learning
environment
2. We’ve designed m-learning content specifically for m-learning
delivery
3. We’ve purchased m-Learning content off the shelf or outsourced
4. All the Above
5. Other
If you marked Other, please provide a Comment in the QA Box

8. Are M-Learning Projects Failing?
% of Training Delivered in M-Learning % of Training Delivered in M-Performance
M-Learning M-Performance
% of Training Delivered in M-Learning
Training Delivered in M-Learning
M-Learning % of Training Delivered in M-Performance
M-Performance Delivered in M-Performance
Leaders Access Learning on Mobile Individual Contributors Access Learning on
Mobile
More than 60% of the time – 17% More an 60% of the time – 12%
Less than 60% of the time – 33% Less than 60% of the time – 35%
No percentage – 50% No percentage – 51%
BHG, Prelim Relationship Centered Learning Survey 2012, N
=366

9. Transition from the Information age
to ?
Transition from Ag Fueled
Economy To Industrial
Economy
Transition from Industrial to Information Age

11. How Far Does The Learning
Organization Need to Go….to Meet
These Challenges
BHG Learning Trends Webinar 2012, N =171

12. Learning Progression

13. Learning Function Concerns
BHG Learning Trends Webinar 2012, N =171

14. What is a Learning Ecosystem?
Why does it matter?
Ecosystem Definition:
Complexity of living and non-living
organisms, their physical environment, and Learning Ecosystem
all their interrelationships in a particular unit
of space. Living Elements • Learners
Britannica 2011 • Subject Matter Experts
• Facilitators/Instructors
• Coaches & Mentors
• Performance
appraisers
Non-Living • Learning Technology
Elements • Content
• Work or Goals
• Learning Access
Points/Environment
• Learning
Requirements
Supporting • With each living
Relationships/ element
Connections • With each non-living
element

15. Relationship-Centered Learning
What we know today….
• Creates a self-sustaining learning ecosystem
• Provides the learner with an environment
• Takes into consideration how all of these factors relate to
each other:
– Performance Outcomes
– Learner needs and expectations
– Work – Learning - Social Environments
– Context of content and Information
• Weighs these factors evenly, and puts the learner in
control

16. Consumer Driven Learning
Experience
Learner Requirements Learning Mobile Design
Considerations
Easy to use - intuitive Mirror native environment UI’s
Lists, layers, and big buttons
Learning experience fits to delivery Responsive Web Design
mode Application versus HTML5
"Human Interface Guidelines"
Content is accessible no matter what Multiple Application Formats
device I’m using Location web accessible (to URL or non
URL)
Content is accessible in any location or Cloud Storage Accessible
work environment Online and offline access options
Easy to find and Easy to share Cataloging and Searching capabilities
Forward, e-mail, tweet, etc.
Easy to comment, make notes, add to… Cloud Saving Capabilities (Notes, social
feedback, comment tools)
Engaging in art, modern conventions, Colors, Textures, Patterns, Shadows
and style Configurable visuals versus simplicity

17. Implications of Social Learning
in a Consumer Driven World

18. Social Learning Myths
• Social platforms do not = Social Learning
• Informal Learning does not = Social Learning
• If you build it – they will neither come - nor participate…
• Social learning is not a fad nor a cure for everything ..…
It has value and a purpose

19. What is Social Learning?
Definition:
Social Learning is a form of learning in which the learner acquires
information, skills, and knowledge from interactions with both
formal and informal members of a set group
The learning is affected by the act of learning in a
group environment, and the actual learning becomes
greater than the sum of individual learning parts.

20. Combining Social Learning & Social
Living
http://www.digitalbuzzblog.c
om

21. Implications of Device Specific
Design, in a Consumer Driven
World

22. Poll Question 2
Has your organization made mobile tablets available
for employees?
1. No, we haven’t discussed them
2. No, but we’ve discussed them extensively
3. Yes, for sales or field professionals only
4. Yes, but for another specific employee group
5. Yes, for everyone in the company
If you marked Yes, but for another specific employee group –
please comment on that group in the Q&A box.

23. Mobile Tablet Trends
Mobile Market share wars,
creating realistic pricing
2011 Tablets sales
ranged from 70 to
60 million.
Estimated 2012 Tablet Market Shares
Estimated 2012 Tablet Market Share
Estimated 2012 Tablet Market Shares
2012 Market Market Shares
Estimated 2012 TabletTabletShare
By 2015 the market for yearly shipped tablets will be at 287.2 million
IHS iSuppli.com

24. Mobile Phone Trends
An estimated 491.4 million Smartphones were sold
worldwide in 2011,
IDC

25. M-Learning Still Viewed as a Field
Activity
BHG Meeting Mobile Need Webinar Dec 2011, N =189

26. Poll Question 3
Are Tablet and Mobile Phone Learning Treated
differently?
1. Yes, our content is designed differently for the tablet versus
phone environment all the time.
2. Sometimes, our tablet content is designed differently for the
tablet versus phone environment.
3. No, our mobile content is designed the same whether it will be
viewed on a tablet or phone.
4. We do not currently offer mobile learning.
If you mark none of the above, please comment
on your learning audience in the

27. Consumer Driven Expectations
Computer PC Mobile Tablet Mobile Phone
Optimized for screen Optimize for 9 to 5 inch Optimize for 3 to 4.5 inch
resolutions screens screens
Optimized for mouse Optimized for finger swish Optimized for finger swish
(long) (short)
Optimized for audio with Optimized for both audio Optimized for both audio
head-phones headphones and without headphones and without
Optimized for high- Optimized to run off-line Optimized for low-
bandwidths bandwidths
Information & Link Rich Visually Rich & Socially Simple & Social
Friendly
Flash, Video, & More App & Video App & Video
Accessing during focused Accessing in a relaxed work Accessing on the run
work time environment

28. Bravais & Pastiche Demo Screen

29. Implications Content
Management, in a Consumer
Driven World

30. Content Is Critical
In 2011 everyone became content creators – The world became content
consumers
• Feedback
• Comments
• Articles and Posts
• Videos
• Pictures
• Answers
• Etc…

31. Accessing Learning Content isn’t
the Issue…
Expected amount Employees need to access informal resourc
Expected Average time Employees need to access Learning resources
Expected amount Employees need to access informal re
Employees need to access informal r
Expected Average time Employees need to access Learning resources
BHG, Prelim Relationship Centered Learning Survey 2012, N
=366

32. Common Consumer Content
Complaints
Common User Content Complaints Content Opportunities
There is too much content Searching, Tagging, Referencing
Relationships
I can’t comment or add to content Managed editing, managed comment
tracking
I can’t re-use content Portable content, referenced content
tools
I can’t access content where and Cloud storage, access points, loading
when I want points
Content is not available when I Cloud storage, access points, access
need it tools
I can’t share content with others Link backs, URLS, Referencing
capabilities
Content isn’t helpful Managed, reviewed, oversight
capabilities

33. Test Drive
“Mobile Learning, The Tipping
Point”
Get the “Mobile Learning, The Tipping Point”
Research Paper
Follow-up materials will be available through Pastiche
on the app store as a free download
– Additional information will be sent out via email
once it goes live
For more information follow
@XylemeLearning and #LetsGetMobile

34. Summary
• An m-learning strategy is about more than content
transition.
• The shift taking place in learning today is as extensive, if
not more extensive, than the change from industrial to
information age economies
• Social learning is a learning approach – not a platform
• Optimizing learning environments – is critical no matter
the device
• When done effectively, content management will grow
versus hinder learning opportunities
• Know your audience… Know your level of maturity… and
only take a step forward if it makes sense.

35. Questions
Stacey Harris
VP Research & Advisory Services
Brandon Hall Group
Stacey.Harris@Brandonhall.com
@StaceyHarrisHR
Linkedin: Stacey Harris
Mark Hellinger
President and CEO
Xyleme
mark.hellinger@xyleme.com
@mhellinger
Linkedin: Mark Hellinger
For more information, please contact Brandon Hall Group at
success@brandonhall.com or (561) 865-5017.