Developing Single Source Learning: A Webinar with Bryan Chapman

Developing Single-Source
Learning: Online Workshop

Facilitator:

Bryan Chapman
Chief Learning Strategist
Chapman Alliance
bryan@chapmanalliance.com

@xylemelearning #singlesource

Presenters

Bryan Chapman

Stuart Grossman
Chief Client Officer
stuart.grossman@xyleme.com

Ramon Guiu
Product Manager
ramon.guiu@xyleme.com


Logistics
• Questions:
– GoToWebinar chat box
– @xylemelearning #singlesource
• Post-event materials:
– Webinar recording
– Full Q&A
– Print, Web and Tablet app
• Standing by:
– Moderator
– LCMS product experts
– Customer Service
• General Qs, GTW technical difficulties


The Single-Source Course

• A full course comprised of select
modules from Bryan’s paid workshop
• Unlimited use and distribution under
Creative Commons
• Multiple outputs:
– Print: Instructor guide, student guide,
slides
– eLearning: including video, interactions &
assessments
– Tablet
– Smartphone apps


Logistics


It all began…

180 slides


The Journey…


Estimated time and costs – based
on industry averages

Item Time (person hours) Cost (at burdened
rate of $50 per hour)

Instructor-Led 172 (average) $8,600
Training Materials
(Instructor-Guide,
Student-Guide,
PowerPoint Deck
eLearning 316 (average) $15,800
Tablet 158 – roughly ½ of eLearning, $7,900
assuming existing content

Smartphone 158 – roughly ½ of eLearning, $7,900
assuming existing content
103 hours
Total 804 (person hours) $40,200 $5,100
20.15 – person weeks


The Process

1. Chunking/Data Mapping (using learning-object
principles
2. Add parts of course communicated through verbal
delivery
3. Disaggregate visuals (placeholders)
4. Import objects into the repository
5. Mapping to output type
6. Non-linear teamwork (graphic enhancement,
video, narration recording, mobile development)
7. Regular, real time reviews and feedback (actual
content) – “spiral development”
8. Publish – multiple output formats


Chunking and Data Mapping


Add Content Verbally Shared

Question: How detailed do
you get with your text in
Instructor Guides?
• Bulleted Speaking Points

• Extended Speaking Points

• Full Script


Disaggregate Visuals


Import Objects into the Repository


Mapping to Output Types


Non-linear teamwork - graphic enhancement,
video, narration recording, mobile development


Non-linear teamwork - graphic enhancement,
video, narration recording, mobile development

www.narratorfiles.com


Spiral Development – Review
Meetings


Publish – Multiple Formats


Inside “Single Source” Development
Stuart – 15 minutes

 Organizational Structure (Course, Lessons, objects)
 Publishing to different formats (quick tour of outputs)
 Maximizing reuse between instructor guide to eLearning
 Visuals from PowerPoint reused directly
 Some text, (tips, tables, bullet lists)
 Verbose text to Narration
 Addition of Audio File
 Addition of Glue, interactive exercise (glue exercise)
 Addition of p-table (discovery exercise in eLearning)
 Adding Video (later decided this could be used in the
classroom as an option (Wiley example)
 Reusing test questions from modules (final exam)
 Modifications across outputs and/or different versions


mLearning Development
Ramon – 5 minutes

 Segregation of content for table app development
(Pastiche)
 Read Me (highlight, bookmark, annotate)
 Show Me (Wiley demo video)
 Quiz Me
 Help Me
 What elements work well on Smartphone (and which
ones may need some re-design)


Lessons Learned

 Learning to think modularly (segregate transitional materials –
“glue” )
 Next time: Considering interactive templates earlier in the
process (I teach this….what was I thinking?)
 Strengthened my conviction that non-linear, team development
works and is so much more efficient vs. traditional development –
using specialists
 You can get as interactive as you want. The LCMS is simply a
staging mechanism for whatever you envision, eliminating
redundancy.
 I should have done more supervision of the audio narration
process to yield even better results
 If I can do it, anyone can…and you will be able to be much better
than I did by being much more inventive and creative


Lessons Learned – “Selfish”

 My mind started spinning about what kinds of opportunities are
opened up by having this content in this format:
 Blended Learning version of the course, with these modules
as the prerequisite (eLearning)
 Linking individual Learning objects to the “learning
resources” section of my website
 Licensing, packaging, selling
 More tinkering and experimentation – “I could continue to make
adjustments to this course ongoing.”
 New content for the course!!!

Questions???

Facilitator:

Bryan Chapman
Chapman Alliance


Next Steps
• Contact Xyleme for a personalized, deeper dive into
the LCMS technology used to deliver multiple output
types.
– Email: cindy.bequeaith@xyleme.com
• Contact Chapman Alliance for workshops on
developing a Learning Content Strategy at your
organization.
– Email bryan@chapmanalliance.com
– Phone: 801-568-7011

• Fill out the post-webinar survey
– Five names will be randomly drawn from those who fill out short survey
completely for a $10 Starbuck gift card.

Next Steps:

1. Contact Xyleme for a personalized, deeper dive into the
repository and LCMS technology used to deliver multiple output
types.

Contact: Stuart Grossman
Phone: 805-275-2177
Email: stuart.grossman@xyleme.com

2. Contact Chapman Alliance for workshops on developing a
Learning Content Strategy at your organization.

Contact: Bryan Chapman
Phone: 801-568-7011
Email: bryan@chapmanalliance.com

As a participant in today’s workshop, you will be receiving access links to the
Single Source course in all the different output formats including:
instructor guide, student guide, synchronized PowerPoint
slides, eLearning, iPad (tablet), and Smartphone delivery. You are
welcome to share this content with your internal team under Creative
Commons. Reselling the content is prohibited.

Developing Single Source Learning: A Webinar with Bryan Chapman

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Developing Single Source Learning: A Webinar with Bryan Chapman