1. Vietnam Internet Users’s
Behavior
FEBUARY, 2014
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2. Content
Overview
Behavior in Social Network
Behavior in Mobile Network
Behavior in E-commerce
Behavior in Regional
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3. 1. OVERVIEW
Who are the Users?
◦ There are 32,6 million internet users in Vietnam
2012
(source: VNPT)
◦ Vietnamses users spend average of 16
hours/week online
(source: Nielson)
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4. 1. OVERVIEW
Who are the Users?
Source: eMarketing
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5. 1. OVERVIEW
Who are the Users?
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6. 1. OVERVIEW
Who are the Users?
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7. 1. OVERVIEW
Who are the Users?
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8. 1. OVERVIEW
◦ What are their trends?
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9. 1. OVERVIEW
◦ What are their trends?
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10. 1. OVERVIEW
◦ What are their trends?
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11. 1. OVERVIEW
What do they do?
The five top activities for Vietnamese users is: Use
for news (95%), use a search site (94%), listen to
music (77%), search for school or work (68%) and
chatting (66%)
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12. 1. OVERVIEW
What do they do?
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13. 1. OVERVIEW
What do they do?
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14. 1. OVERVIEW
◦ Where do they access?
Source: Net-Index
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15. 1. OVERVIEW
◦ Where do they access?
Source: Net-Index
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16. 1. OVERVIEW
Where do they access?
◦ Althought Vietnamese in general use internet
at home the most, but teenagers (15-19) and
D, F Class still access in the internet more in
coffee shop
Source: Net-Index
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17. 1. OVERVIEW
Where do they access?
◦ Althought Vietnamese in general use internet
at home the most, but teenagers (15-19) and
D, F Class still access in the internet more in
coffee shop
Source: Net-Index
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18. 2. BEHAVIOR IN SOCIAL NETWORK
◦ Social networking is the most popular online
activitiy amongst 15 to 24 year olds, with 97%
of internet users in this age range using social
media.
(source: Nielson)
◦ More than three quarter (79%) of Vietnam’s
internet users have “liked” or followed a
brand, company or celebrity on a social
networking site
(Source: Nielson)
◦ Vietnam’s largest social networking site is Zing
with 6.8 million users
(Source: we are social)
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19. 2. BEHAVIOR IN SOCIAL NETWORK
Who use Social Network?
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20. 2. BEHAVIOR IN SOCIAL NETWORK
Who use Social Network?
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21. 2. BEHAVIOR IN SOCIAL NETWORK
Who use Social Network?
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22. 2. BEHAVIOR IN SOCIAL NETWORK
What do they do?
◦ Three quarters of VN’s internet users say they do
not mind receiving online ads as long as they are
relevant to their interests and needs
◦ 18% of online Vietnamese discuss and post their
own reviews about brands, products or service.
47% read other people’s comments
(source: Nielson)
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23. 2. BEHAVIOR IN SOCIAL NETWORK
What do they do?
Source: Net-Index
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24. 2. BEHAVIOR IN SOCIAL NETWORK
What do they do?
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25. 2. BEHAVIOR IN SOCIAL NETWORK
What do they do?
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26. 2. BEHAVIOR IN SOCIAL NETWORK
What do they do?
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27. 3. BEHAVIOR IN MOBILE NETWORK
Who are the Users?
◦ 15-24 is still the range age use internet mobile the
most
◦ There are no much disproportion in region using
internet mobile
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28. 3. BEHAVIOR IN MOBILE NETWORK
Who are the Users?
Source: eMarketing
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29. 3. BEHAVIOR IN MOBILE NETWORK
What do they do?
The top five activities included Use for news,
use a search site, instant messaging, visiting a
social network and listen to music
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30. 3. BEHAVIOR IN MOBILE NETWORK
What do they do?
Source: Cimigo
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31. 3. BEHAVIOR IN MOBILE NETWORK
What do they do?
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32. 3. BEHAVIOR IN MOBILE NETWORK
Which Apps do users like the most?
Source: eMarketing
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33. 4. BEHAVIOR IN E-COMMERCE
58% of online users in Vitenam turn to the
internet research information on productes
before buying them
(source: VCCI)
30 million Vietnamese online users have visited
online auction or shopping sites
(source: we are social)
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34. 4. BEHAVIOR IN E-COMMERCE
◦ Google stills the most traffic site
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35. 4. BEHAVIOR IN E-COMMERCE
◦ People seem would like to buy online
but they’re afraid of sercurity
Source: Cimigo
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36. 4. BEHAVIOR IN E-COMMERCE
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37. 5. BEHAVIOR IN REGIONAL
Across 12 Cities
Metro
Tier 1
Tier 2
• Ha Noi
• Ho Chi Minh
•
•
•
•
•
•
•
•
•
•
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Hai Phong
Da Nang
Nha Trang
Can Tho
Thai Nguyen
Thanh Hoa
Quy Nhon
An Giang
Dong Nai
Vung Tau

38. 5. BEHAVIOR IN REGIONAL
◦ Internet penetration in over country
Source: Cimigo
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39. 5. BEHAVIOR IN REGIONAL
◦ There is an strong increasing mobile users
in Tier 2
Source: Cimigo
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40. 5. BEHAVIOR IN REGIONAL
◦ There are some differences in areas they
use the internet
Source: Cimigo
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41. 5. BEHAVIOR IN REGIONAL
◦ Online communication trends in Metro
◦ Social network is more dominant than
forum and blogs in Metro
Source: Cimigo
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42. Source
◦
◦
◦
◦
◦
We are social
Nielson
Cimigo
eMarketing
Net-Index
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43. THANK YOU
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