ProThinking provides strategic branding, design, and development services. They work with early stage and growth companies to design brand identities, websites, and other digital and print collateral. This includes conducting research, developing branding strategies, and translating strategies into visual design work. They also help companies engage markets through fielding sales teams, social media campaigns, and other outreach methods. ProThinking takes a strategic approach to design, ensuring visual design aligns with and supports business goals.

1. ProThinking ® 2012-2013 Portfolio
Design for
Outcomes.
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2. ProThinking ® 2012-2013 Portfolio
Strategic Branding,
Design & Build.
We work in early stage and growth
companies, who often have very
simple or placeholder points of
presence when they come to us.
Our primary and secondary
research, strategy and design
thinking inform revised target
markets, products and core
messaging.
This is translated into identity,
brand, sites, collateral and more.
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3. ProThinking 2012-2013 Portfolio
In November, 2012, Panacea came to us, a
newly funded startup in the personal med-
icine market, with no brand presence or
identity. Beginning with primary and sec-
ondary market research, and competitive
analysis, we developed brand values, target
audience, product offering and sales process.
With these strategic elements in place, we
evoked a name and logo, then developed a
web presence, complete with copy, imagery
and technical development to support their
business goals.
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4. ProThinking 2012-2013 Portfolio
In November, 2012, Decisyon software
embarked on a project to rebrand and
globalize their offering. We developed a
new brand identity, logo and site design to
support their expansion of operations and
product lines in the US.
In addition to navigation and strategy, our
design and development work included orig-
inal icon sets and libraries, video scripts and
production, identity implementation through
sales materials and more.
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5. ProThinking 2012-2013 Portfolio
In November, 2012, The Stone Clinic decided
to upgrade their message and brand presence
to achieve greater global exposure. We rede-
signed their site, with new navigation structure
to help potential clients to get the information
they need to make a choice on treatment. We
recommended stronger, client focused mes-
saging, and designed a desktop, mobile, and
tablet, responsive user interface for the orga-
nization. Our team produced twenty-seven
custom videos featuring the pioneering ortho-
pedic surgeon and founder, Dr. Stone.
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6. ProThinking ® 2012-2013 Portfolio
Market Engagement
& Sales Teams.
When a company has an existing
brand, we work to carry it to the
market in order to generate sales,
market awareness and investor
awareness.
We field sales teams and business
development executives for compa-
nies of all sizes.
We work to build internal and exter-
nal awareness through social media
and other outreach methods.
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7. ProThinking 2012-2013 Portfolio
In the fall of 2012, Spiral Genetics, a young
company offering a big data solution for
analyzing genomic data, came to us looking
for assistance in generating awareness at the
massive industry trade show, to help prove de-
mand, generate leads, and support their fund-
ing process. We developed polished, com-
pelling messaging and booth design on a very
tight budget, using clever engagement (street
teams and bold statements) to gain the kind of
awareness reserved for giant multimedia booth
holders. The company received more leads
in the 1st day at the show than in the entire
5 days in the previous year. We developed
media and investment presentations,and other
FULL HUMAN
READS TO collateral. We fielded 2 sales representatives,
VARIANTS
IN 3 HOURS who followed up on leads and closed clients.
Our confidence in the company and its vision
led us to bridge finance our work for them.
The company received Tier A venture funding
in December, 2012.
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8. ProThinking 2012-2013 Portfolio
Conscious Capitalism engaged our team to
build brand awareness to generate ticket sales
for their annual event. We arranged a regional
pre event salon strategy, which have been sold
out and generated key stakeholder engage-
ment. Our social media campaigns are content
focused: we design and promote visual con-
cepts. This is showing results: brand posted a
75% growth in Facebook likes in 3 weeks, with
large upticks in audience engagement. We are
fielding an enterprise sales team, emphasizing
group sales, and an online advertising plan, and
a simulcast recruitment plan.
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9. ProThinking ® 2012-2013 Portfolio
M+M Approach.
Whether you’re looking
for a brand new application,
complete redesigns, or
incremental improvements,
we can help.
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10. ProThinking 2012-2013 Portfolio
Design is inseparable
from Strategy. ›When you design an interface, you’re actually
defining the User Experience. You’ll be driving
attention to specific offerings and emphasizing
actions you want the user to take. That’s why
redesign often goes hand in hand with User
Experience improvements.
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11. ProThinking 2012-2013 Portfolio
Design can’t › Design must be aligned to business milestones.
As startup execs and founders, we understand
the impact of design decisions on code, cost,
timeline and business milestones, and we work
be frivolous.
with our clients to stream into the bigger pic-
ture. We prioritize design roadmap for business
goals, and design for code-ability.
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12. ProThinking 2012-2013 Portfolio
People love › Human perception is highly skewed to the
visual experience. Design isn’t just pretty — all
the visual cues frame the user’s attention and
impression of your product and brand. For ex-
beauty &
ample, your design, imagery, icons, palette and
font choices tell the subconscious what other
things should they associate with your brand,
both online and in the physical world. We use
elegance.
design to evoke emotion, and create authen-
tic brand voice and differentiation, aiming for
simplicity, clarity and memorability. Use your
design to make more love!
Group 1: INDEPENDENT, OBJECTIVE. UNAFFILIATED. UNBIASED. INTELLEC-
TUALLY CLEAN. NEUTRALITY IS A POSSIBLE.
Page 12 of 14 Data “No financial interest in your choice of treatment.: “Don’t want doctors
Digital & to put their own agenda into my care””very difficult to get objective
point of view. They recommend how they make money.” We’re not sell-
Literal ing a solution, we’re selling objectivity.

13. ProThinking 2012-2013 Portfolio
We design to › Whether laptop, mobile or iPad. We
try to stand in the shoes of the user
when working on any UI project.
the interface.
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14. ProThinking 2012-2013 Portfolio
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