The road to change is paved with resistance. As you set out on a journey to major transformation, get optimistic about reaching your destination by including these four change management necessities: Leadership, Communication, Training, and a Reliable Partner.

1. Forward-Thinking Ideas for Business Leaders
4 NECESSITIES FOR YOUR CHANGE
MANAGEMENT JOURNEY

2. Training Ahead
If communication is the “why” of change management,
then training is the “how.” This includes new processes
and technologies, and how to deal with resistance to
change.
30%
10X
Of organization must be
actively involved in change to
ensure critical mass*
ROI on leadership training
managers mass**
* Mike Aroney, Allied Reliability Group
** “Developing better change leaders,” The McKinsey Quarterly

3. Leaders Have Right of Way
Transformation starts at the top, but leaders are
needed at every level to lead to success
15%
71%
of implementation budget
should be invested in change
management, according to
Gartner*
success rate when frontline
employees take initiative to
drive change**
*Gartner Study Finds Companies Under-Invest in Organizational Change Management,” Emergent Insights
** What successful transformations share:McKinsey Global Survey results,” McKinsey Quarterly

4. Two-Way Traffic: Communication
Your organization must understand why a change
is necessary and how it will impact each and every
employee.
7X
75%
likelihood of employee buy-in
with effective communication*
of change destinations
reached when employees
included in early planning**
*Clear Direction in a Complex World: 2011-2012 Change and Communication ROI Study Report,” Towers Watson
**What successful transformations share:McKinsey Global Survey results,” McKinsey Quarterly

5. Merge with a Reliable Partner
Change management isn’t an add-on. Your change
agents should include it as part of the implementation
process or be willing to recommend a partner who
can help.
69%
71%
greater capacity for continuous
improvement following a
successful transformation*
likelihood of financial
success with successful
change management**
*What successful transformations share:McKinsey Global Survey results,” McKinsey Quarterly
**Gartner Study Finds Companies Under-Invest in Organizational Change Management,” Emergent Insights

6. Continue the Journey
Visit GetOptimistic.com to learn
more.

7. Continue the Journey
Visit GetOptimistic.com to learn more.