3. 1. Strong brand presence on Facebook
2. Innovative concept
3. High brand recall

4. 1. The website of Google Glass doesn’t have a link
to its Facebook page
2. Vuzix (competitor) is gaining steady popularity

5. 1. To create Brand awareness about Google Glass
2. To engage the Facebook users on the Gooogle
Glass Fan page

6. 1. Google Glass is currently making one post in
two days offering a mix of videos, photos
2. Fan of the week

7. People talking about the brand: 472
Total Likes: 8049
Engagement rate: 5.86%

8. 1. Target Audience: Male and female, 17-40 years
2. Tech savvy, higher purchasing power

9. Competitive Analysis

10. Competitive Analysis

11. Google Glass
Engagement Rate 5.86%
People Talking 472
Total Likes 8051
Vuzix
• Engagement Rate 0.2%
• People Talking 7
• Total Likes 3476
Competitive Analysis

12. “Google’s mission is to organize the world’s
information and make it universally accessible
and useful”

13. “Reinvent the way we communicate by making
the Smartphone obsolete”

14. 1. Posting Frequency: twice a day, seven days a week
2. Video and photo uploads
1. Product photos
2. Expert opinions on Google Glass
3. Articles from leading newspapers, journal

15. 1. Industry news
2. Fan content on all days
3. Tech talks
No particular order followed

16. 1. All Google Facebook Page will have a link to
Google Glass, includes the call-to-action

17. Connect with other Google pages like Google
AdWords, Youtube

18. Calls to Action: Every post will have a call-to-action
All posts, comments,queries would be responded
within 24 hrs

19. Closely monitoring Vuzix’sFacebook Page
Users (trial) would be posting their experiences on
the facebook page. The post with maximum likes
would get a google glass

20. Sponsored Stories in News Feed
Sponsored stories on the Facebook Profile page

21. • Increase the total number of fans by 10% per
week
• Increase the overall engagement rate by a
minimum of 5% per week YOD