As marketers evolve social media strategies, it is important to not forget email as one of the most beneficial tools for marketers. This presentation will outline the use of email to extend your brand influence by ‘socialising’ your email marketing programs, by improving reach and performance by identifying brand advocates within your database.

2. “Socailising” your email program As marketers evolve social media strategies, it is important to not forget email as one of the most beneficial tools for marketers. This presentation will outline the use of email to extend your brand influence by ‘socialising’ your email marketing programs, by improving reach and performance by identifying brand advocates within your database.

6. Majority of consumers prefer to share online content via email

7. Micro-blogging is the king of viral reach

8. Conversions are the ultimate goal

9. Four steps for leveraging social media marketing Understanding social media, influence and conversations Influencer identification Motivating influencers Tracking results against success metrics

10. Key benefits to socialising email Tap your best customers’ connections to grow your database with like-minded consumers Improve the performance of existing referral campaigns Expand your reach of your campaigns to include popular social networks and email Motivate consumers to share via an interactive, easy-to-use interface Inspire and reward your list members for promoting your brand Identify your biggest brand advocates for remarketing purposes

11. What is possible for marketers? Extend the reach of your existing email and online marketing campaigns into popular social media channels such as Facebook, Twitter, Myspace, blogs amongst others. Create an engaging, interactive experience that motivates consumers to share offers and information with their networks. Track the true viral reach of your campaign down to the conversions generated from each brand advocate. Identify key and potential influencers and create campaigns to especially designed to motivate the audience.

12. Case Study: Sephora

13. 8 tips for better social media marketing Know your audience Create compelling social experiences Spark the conversation Measure track and optimise Constantly seed and evolve Make it effortless to connect Segment your influencers Stay engaged, stay engaging

15. Thank you! Contact: XCOM Media 07 3666 0544 www.xcommedia.com.au