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WrightIMC- an integrated marketing communications agency located in Plano, Texas | wrightimc.com   |   866.509.4717
In the digital universe, websites are orbited by Facebook, Twitter,
                                       and other social media networks; blogs; YouTube and other video
                                       sites; mobile smart phones and tablets; social game apps; as well as
                                       traditional media such as TV, radio, and newspapers.
                                       We base our marketing approach on the principle that a website is the
                                       sun – the central point for business – of a complex media solar system
                                       revolving around it.

                                       The WrightIMC Integrated Marketing Communications process
                                       creates the gravity needed to “pull” customers into your website.
                                       We know where your prospective clients spend time online, how to
                                       drive them to your website, and how to get them to take an action on
                                       your website that turns them into a profitable customer for you.
                                       We do that in part by helping our clients “listen” to what prospective
                                       customers are searching for online as well what they are talking about
                                       in social media. This data provides the creative inspiration for every
                                       word we write, every photographic or graphical image we create, and
                                       every video we produce.
                                       WIMC uses a proprietary process that gives our clients a competitive
                                       advantage, increases sales and profits, saves money, generates leads,
                                       drives traffic and conversions, and promotes their brands.

                                       THE INTERNET IS NOT A FIELD OF DREAMS
                                       Building an audience for a market online and then converting those
                                       audience members into customers requires a long-term commitment
                                       as well as multi-disciplinary expertise.
                                           •   If your prospective customers can’t readily find you when
                                               they’re searching for the products or services in your market,
                                               then you don’t exist.
                                           •   If your prospective and existing customers find negative
                                               reviews or comments in social media, your brand suffers.
                                       Today’s world is not about a one way broadcast of your message to an
                                       unknown and unqualifiable black hole of potential customers. In fact,
                                       you don’t exclusively control the message anymore – often times, it
                                       can be controlled by the consumer if your brand doesn’t have a strong
                                       online presence.
                                       It’s about true connectedness, engagement, interaction, and
                                       conversion. We can do that and we can prove it. When it comes to
                                       reaching your target market or audience, the sum of your marketing
                                       and communications methods is greater than its parts.
                                       There is a proliferation of single discipline agencies today. Very few
                                       have real experience across various communication disciplines.
                                       We do. And we know how to make a very true change in the ability of
                                       your company to engage its customers. That means revenue. Period.

WrightIMC- an integrated marketing communications agency located in Plano, Texas | wrightimc.com   |   866.509.4717
WIMC brings more than 45 years             FROM GUTENBERG TO ZUCKERBERG
of online experience to the table:
                                           The old media – newspapers, magazines, and television – used to be
  •	 Tony Wright- sought-after             gatekeepers of influence and information. Now, anyone can become
     national speaker & search             an online media outlet, influencing opinions and events in the offline
     engine & social media                 world. The Internet empowers people to connect, to create, to stay in
     expert;                               touch, compare and choose. Consumers now have the power to take
  •	 Minh Nguyen- expertise that           control of the message.
     builds rock-solid, true white-
     hat search engine results;            PARADIGM SHIFT IN MARKETING, ADVERTISING,
  •	 Tim Wagner- 10 years                  & PUBLIC RELATIONS
     experience managing
                                           Online searchers are users of information – not passive viewers or
     FORTUNE 500 public
     relations;                            listeners – they can turn off sales pitches and promotional messages.
  •	 Sarah Boswell- world                  We practice non-interruption marketing–the art of communicating with
     champion connector of                 customers without selling to them.
     dots, with over 10 years
     in interactive marketing/             IT STARTS WITH SEARCH
     advertising, & a social media         Researching, evaluating and shopping for products and services
     evangelist;
                                           starts online. Today, Americans conduct more than 18 billion monthly
  •	 Dan Sturdivant- a lead
                                           searches for information on search engines. WrightIMC’s DNA is
     generation and content
                                           based in search from the early days of Alta Vista to Google and now
     marketing expert;
  •	 Robert Riggs- Peabody                 Facebook and Google+ – the heart of your digital universe is search.
     Award winning TV reporter
     & executive producer, with            PULL CUSTOMERS INTO YOUR WEBSITE
     32-years experience in digital        Search Engine Optimization (SEO) can make your website pages
     and traditional media;                appear near the top of the search page when people type in words or
                                           phrases relevant to your business.
    Our leadership team has
    experience you can trust.              High quality SEO gives our client companies a decided advantage in
                                           the competitive online business environment. In addition to gaining
 SOME OF OUR CLIENTS                       effective online search engine results we have mastered the targeting
                                           precision of Pay Per Click (PPC) ads to recruit additional online
                                           customers.

                                           PERSUADE WEB VISITORS TO TAKE
                                           PROFITABLE ACTIONS
                                           When a visitor lands on your web page, the art and science of
                                           conversion can turn them into a customer or client.
                                           We design websites with an understanding of the visitor’s persona,
                                           how their eyes interact with a page, and the multi-media information
                                           that engages them.
                                           Creating a web site that produces high conversion rates translates into
                                           purchases, whitepaper downloads, or lead generation signups.




    WrightIMC- an integrated marketing communications agency located in Plano, Texas | wrightimc.com   |   866.509.4717
DEEPEN THE RELATIONSHIP, BUILD LOYALTY TO
                                           KEEP THEM COMING BACK
                                           Build trust, credibility, and authority online by publishing free up-to-
                                           date information that is relevant, valuable, and helps solve a problem
                                           for a customer.
                                           We use this approach to establish a company as an authoritative
                                           source of information that helps the customer make smart decisions.
                                           In turn, the customer rewards the company with their business and
Results Give Knowledge.                    loyalty.
Understanding this is the first
critical step in achieving your            OUR ONLINE VIDEOS TURN WEB TRAFFIC
online marketing goals. The                INTO CUSTOMERS
members of our production                  Online video engages customers in a way no other medium can. We
staff are required to have                 create an experience for the online customer that is similar to that of
Google Analytics certification,            the most helpful sales person in a real store.
which allows us to make
recommendations based on fact              Our sister company frontpageTVTM produces “actionable” online videos
and not as a best-guess.                   about products or services, executive profiles, and client testimonials.
                                           We apply SEO techniques and distribute these videos to a host of
Market Research                            channels to achieve wide visibility across the Internet.
We compile and analyze search
                                           We deliver high-grade production values directed by a team of
engine data to help identify new
                                           creative, award winning television professionals. Blogs, discussion
markets for existing products
                                           forums, review sites, and social media networks enable mass
or identify a market for product
                                           participation and collaboration at the speed-of-light.
prototypes.

                                           ONLINE REPUTATION MANAGEMENT
                                           What happens when a customer “googles” information about your
                                           company’s products or services?
                                           Customers commonly share their negative opinions on popular review
                                           sites such as Yelp or comment on Facebook and Twitter.
                                           Our reputation management techniques help shape positive
                                           perceptions about a companies, executives, employees, services,
Social Media Influence                     products, events, or brands.
People share information about
brands or service, positive or             TRADITIONAL CRISIS MEDIA RELATIONS
negative, with a broad online              News reports in the old media occupy high rankings on search engines
community.                                 and become the hot topic of discussion in social media.
These online voices wield                  Our team includes veteran reporters and seasoned public affairs
enormous influence in shaping              officers that understand how to work with the press. We craft media
the opinions as well as in                 relations strategies, write press releases, act as spokespeople, and
mobilizing the wrath or support            conduct media interview training.
of others. We help companies
become part of the conversation
and massage the message.



    WrightIMC- an integrated marketing communications agency located in Plano, Texas | wrightimc.com   |   866.509.4717
ONLINE MONITORING – LISTEN OR PERISH
                                          All of these people may be talking about your company online:
                                          prospective and current customers or clients; current or ex-
                                          employees and their families; critics, both real and paid; competitors;
                                          government regulators; and the press.
                                          Do you know what they are saying that may be harmful to your
                                          personal name or company brand?
ON ANY SCREEN – ANY                       Negative information spreads in a split-second on social media
WHERE – ANYTIME                           networks. Worse yet, it can turn into a full-blown news story.
The consumer wants                        Our Online Monitoring Program provides an early warning system
instantaneous access to                   to alert companies about comments that can negatively impact their
information.                              reputation. We also advise you on how to respond.
People regard the mobile phone
as an indispensable attachment            RECRUIT ONLINE INFLUENCERS FOR YOUR
to their body. They won’t leave           BRAND
home without it.                          Bloggers, websites, ezines, podcasters, publishers of electronic
We develop smart phone                    newsletters, and social media commentators collectively influence
applications and mobile                   the opinions of large numbers of followers.
marketing campaigns that reach            We identify online influencers and use an outreach program to recruit
out to your consumers when they           them to become champions of your brand, product, or service.
are on the go.
                                          INTERNET COMPLIANCE AUDITS AND
SYNCING OLD MEDIA                         RISK MANAGEMENT
WITH NEW MEDIA
                                          Companies subject to government regulations in the financial and
Television commercials                    healthcare arenas face a host of issues concerning Internet activities.
combined with an Internet
strategy provide a powerful               We conduct Internet Compliance Audits to ensure that a company is
means for selling products or             not violating regulations or online terms of service agreements that
services as well as generating            could prompt litigation or government sanctions.
leads online.                             We also formulate Internal Social Media policies that prescribe the
We create and produce TV spots            rules of conduct for company employees and representatives.
that resonate with online media.


                                          Contact us today...
                                          Tony Wright
                                          v: 972.215.7167
                                          e: tony.wright@wrightimc.com
                                          LinkedIn:
                                          http://www.linkedin.com/in/
                                          tonynwright




   WrightIMC- an integrated marketing communications agency located in Plano, Texas | wrightimc.com   |   866.509.4717

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WrightIMC Integrated Marketing Communications Capabilities

  • 1. WrightIMC- an integrated marketing communications agency located in Plano, Texas | wrightimc.com | 866.509.4717
  • 2. In the digital universe, websites are orbited by Facebook, Twitter, and other social media networks; blogs; YouTube and other video sites; mobile smart phones and tablets; social game apps; as well as traditional media such as TV, radio, and newspapers. We base our marketing approach on the principle that a website is the sun – the central point for business – of a complex media solar system revolving around it. The WrightIMC Integrated Marketing Communications process creates the gravity needed to “pull” customers into your website. We know where your prospective clients spend time online, how to drive them to your website, and how to get them to take an action on your website that turns them into a profitable customer for you. We do that in part by helping our clients “listen” to what prospective customers are searching for online as well what they are talking about in social media. This data provides the creative inspiration for every word we write, every photographic or graphical image we create, and every video we produce. WIMC uses a proprietary process that gives our clients a competitive advantage, increases sales and profits, saves money, generates leads, drives traffic and conversions, and promotes their brands. THE INTERNET IS NOT A FIELD OF DREAMS Building an audience for a market online and then converting those audience members into customers requires a long-term commitment as well as multi-disciplinary expertise. • If your prospective customers can’t readily find you when they’re searching for the products or services in your market, then you don’t exist. • If your prospective and existing customers find negative reviews or comments in social media, your brand suffers. Today’s world is not about a one way broadcast of your message to an unknown and unqualifiable black hole of potential customers. In fact, you don’t exclusively control the message anymore – often times, it can be controlled by the consumer if your brand doesn’t have a strong online presence. It’s about true connectedness, engagement, interaction, and conversion. We can do that and we can prove it. When it comes to reaching your target market or audience, the sum of your marketing and communications methods is greater than its parts. There is a proliferation of single discipline agencies today. Very few have real experience across various communication disciplines. We do. And we know how to make a very true change in the ability of your company to engage its customers. That means revenue. Period. WrightIMC- an integrated marketing communications agency located in Plano, Texas | wrightimc.com | 866.509.4717
  • 3. WIMC brings more than 45 years FROM GUTENBERG TO ZUCKERBERG of online experience to the table: The old media – newspapers, magazines, and television – used to be • Tony Wright- sought-after gatekeepers of influence and information. Now, anyone can become national speaker & search an online media outlet, influencing opinions and events in the offline engine & social media world. The Internet empowers people to connect, to create, to stay in expert; touch, compare and choose. Consumers now have the power to take • Minh Nguyen- expertise that control of the message. builds rock-solid, true white- hat search engine results; PARADIGM SHIFT IN MARKETING, ADVERTISING, • Tim Wagner- 10 years & PUBLIC RELATIONS experience managing Online searchers are users of information – not passive viewers or FORTUNE 500 public relations; listeners – they can turn off sales pitches and promotional messages. • Sarah Boswell- world We practice non-interruption marketing–the art of communicating with champion connector of customers without selling to them. dots, with over 10 years in interactive marketing/ IT STARTS WITH SEARCH advertising, & a social media Researching, evaluating and shopping for products and services evangelist; starts online. Today, Americans conduct more than 18 billion monthly • Dan Sturdivant- a lead searches for information on search engines. WrightIMC’s DNA is generation and content based in search from the early days of Alta Vista to Google and now marketing expert; • Robert Riggs- Peabody Facebook and Google+ – the heart of your digital universe is search. Award winning TV reporter & executive producer, with PULL CUSTOMERS INTO YOUR WEBSITE 32-years experience in digital Search Engine Optimization (SEO) can make your website pages and traditional media; appear near the top of the search page when people type in words or phrases relevant to your business. Our leadership team has experience you can trust. High quality SEO gives our client companies a decided advantage in the competitive online business environment. In addition to gaining SOME OF OUR CLIENTS effective online search engine results we have mastered the targeting precision of Pay Per Click (PPC) ads to recruit additional online customers. PERSUADE WEB VISITORS TO TAKE PROFITABLE ACTIONS When a visitor lands on your web page, the art and science of conversion can turn them into a customer or client. We design websites with an understanding of the visitor’s persona, how their eyes interact with a page, and the multi-media information that engages them. Creating a web site that produces high conversion rates translates into purchases, whitepaper downloads, or lead generation signups. WrightIMC- an integrated marketing communications agency located in Plano, Texas | wrightimc.com | 866.509.4717
  • 4. DEEPEN THE RELATIONSHIP, BUILD LOYALTY TO KEEP THEM COMING BACK Build trust, credibility, and authority online by publishing free up-to- date information that is relevant, valuable, and helps solve a problem for a customer. We use this approach to establish a company as an authoritative source of information that helps the customer make smart decisions. In turn, the customer rewards the company with their business and Results Give Knowledge. loyalty. Understanding this is the first critical step in achieving your OUR ONLINE VIDEOS TURN WEB TRAFFIC online marketing goals. The INTO CUSTOMERS members of our production Online video engages customers in a way no other medium can. We staff are required to have create an experience for the online customer that is similar to that of Google Analytics certification, the most helpful sales person in a real store. which allows us to make recommendations based on fact Our sister company frontpageTVTM produces “actionable” online videos and not as a best-guess. about products or services, executive profiles, and client testimonials. We apply SEO techniques and distribute these videos to a host of Market Research channels to achieve wide visibility across the Internet. We compile and analyze search We deliver high-grade production values directed by a team of engine data to help identify new creative, award winning television professionals. Blogs, discussion markets for existing products forums, review sites, and social media networks enable mass or identify a market for product participation and collaboration at the speed-of-light. prototypes. ONLINE REPUTATION MANAGEMENT What happens when a customer “googles” information about your company’s products or services? Customers commonly share their negative opinions on popular review sites such as Yelp or comment on Facebook and Twitter. Our reputation management techniques help shape positive perceptions about a companies, executives, employees, services, Social Media Influence products, events, or brands. People share information about brands or service, positive or TRADITIONAL CRISIS MEDIA RELATIONS negative, with a broad online News reports in the old media occupy high rankings on search engines community. and become the hot topic of discussion in social media. These online voices wield Our team includes veteran reporters and seasoned public affairs enormous influence in shaping officers that understand how to work with the press. We craft media the opinions as well as in relations strategies, write press releases, act as spokespeople, and mobilizing the wrath or support conduct media interview training. of others. We help companies become part of the conversation and massage the message. WrightIMC- an integrated marketing communications agency located in Plano, Texas | wrightimc.com | 866.509.4717
  • 5. ONLINE MONITORING – LISTEN OR PERISH All of these people may be talking about your company online: prospective and current customers or clients; current or ex- employees and their families; critics, both real and paid; competitors; government regulators; and the press. Do you know what they are saying that may be harmful to your personal name or company brand? ON ANY SCREEN – ANY Negative information spreads in a split-second on social media WHERE – ANYTIME networks. Worse yet, it can turn into a full-blown news story. The consumer wants Our Online Monitoring Program provides an early warning system instantaneous access to to alert companies about comments that can negatively impact their information. reputation. We also advise you on how to respond. People regard the mobile phone as an indispensable attachment RECRUIT ONLINE INFLUENCERS FOR YOUR to their body. They won’t leave BRAND home without it. Bloggers, websites, ezines, podcasters, publishers of electronic We develop smart phone newsletters, and social media commentators collectively influence applications and mobile the opinions of large numbers of followers. marketing campaigns that reach We identify online influencers and use an outreach program to recruit out to your consumers when they them to become champions of your brand, product, or service. are on the go. INTERNET COMPLIANCE AUDITS AND SYNCING OLD MEDIA RISK MANAGEMENT WITH NEW MEDIA Companies subject to government regulations in the financial and Television commercials healthcare arenas face a host of issues concerning Internet activities. combined with an Internet strategy provide a powerful We conduct Internet Compliance Audits to ensure that a company is means for selling products or not violating regulations or online terms of service agreements that services as well as generating could prompt litigation or government sanctions. leads online. We also formulate Internal Social Media policies that prescribe the We create and produce TV spots rules of conduct for company employees and representatives. that resonate with online media. Contact us today... Tony Wright v: 972.215.7167 e: tony.wright@wrightimc.com LinkedIn: http://www.linkedin.com/in/ tonynwright WrightIMC- an integrated marketing communications agency located in Plano, Texas | wrightimc.com | 866.509.4717