The Ugly American Stereotype

“ The Ugly American Stereotype” The Practical Guide to Overcoming Anti-American Sentiment

Your Presenter: Kelly Burrello, President WorldReach Consulting & Training, Inc. ,[object Object],[object Object],[object Object]

PRESENTATION AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Common Stereotypes of Americans Uniformed about Politics Women are Promiscuous Always in a Hurry Impatient Extravagant and Wasteful Snobbish Rude and Immature Rich and Wealthy Racist Promiscuous Loud and Obnoxious Lazy Insensitive Informal Ignorant of other countries and cultures Generous Extravagant and Wasteful Hardworking Disrespectful of Authority Boastful and Arrogant

The Pew Global Attitudes Project http://pewglobal.org/reports/ U.S. Image Up Slightly, But Still Negative

Pew Global Attitudes Project (Cont.)

WHY ARE WE HERE? ,[object Object],[object Object],[object Object],[object Object],[object Object]

STEREOTYPES DEFINED ,[object Object]

HOW STEREOTYPES ARE FORMED ,[object Object],[object Object],[object Object]

HOW STEREOTYPES AND ANTI-AMERICAN SENTIMENT ARE FORMED? ,[object Object],[object Object],For some reason, the people I meet in my country are not the same as the ones I knew in the United States. A mysterious change seems to come over Americans when they go to a foreign land. They isolate themselves socially. They live pretentiously. They're loud and ostentatious. The phrase “Ugly Americans" came to be applied to Americans behaving in this way .

HOW STEREOTYPES AND ANTI-AMERICAN SENTIMENT ARE FORMED? (Cont.) ,[object Object],Wednesday Line up on Australian TV 2005 7th Heaven Fear Factor Judge Judy The Biggest Loser Oprah Winfrey Show Apprentice Everybody Loves Raymond The Simpsons Veronica Mars Charmed

HOW STEREOTYPES AND ANTI-AMERICAN SENTIMENT ARE FORMED? (Cont.) ,[object Object],[object Object]

HOW STEREOTYPES AND ANTI-AMERICAN SENTIMENT ARE FORMED? (Cont.) ,[object Object],Americans are broadly perceived by others as arrogant, ignorant, lacking in humility, loud and unwilling to listen.

QUOTES FROM AMERICAN TOURISTS IN MEXICO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

QUOTES FROM AMERICAN TOURISTS IN MEXICO ,[object Object],[object Object],[object Object],[object Object],[object Object]

CASE STUDIES ,[object Object],[object Object],[object Object],[object Object]

CHANGING STEREOTYPES ,[object Object],[object Object],[object Object],[object Object]

BEFORE YOU VISIT A COUNTRY OUTSIDE THE U.S. ,[object Object],[object Object],[object Object],[object Object]

CONSIDER & RESPECT CULTURAL DIFFERENCES ,[object Object],[object Object]

[object Object],[object Object],CONSIDER & RESPECT CULTURAL DIFFERENCES

Check Your Behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CHECK YOUR BEHAVIOR ,[object Object],[object Object],[object Object],[object Object],[object Object]

Tips for interacting with people who speak different languages or with different accents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Ugly American Stereotype

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The Ugly American Stereotype