America's Family Pet Expo's letter to sponsors defines the purpose of the expo and the sponsorship benefits.

1.
D ear Potential Sponsor:
It is with pleasure that I invite your organization to become a sponsor of the largest premier consumer pet expo in the
world – AMERICA’S FAMILY PET EXPO. The FAMILY PET EXPO takes place at the OC Fair & Event Center, in California and
is debuting at our new venue, Puyallup Fair & Events Center, in Washington. World Pet Association, producers of
AMERICA’S FAMILY PET EXPO, is actively planning for highly successful consumer Pet Expos in an effort to make the 2011
events a must‐attend for the entire pet industry.
The purpose of AFPE is to promote responsible pet care among current and future generations of animal lovers. AFPE
began twenty one years ago in Southern California and moved to the OC Fair & Event Center in 2001. The Puyallup, WA
Center is a well known facility hosting many popular events in the Northwest United States.
Sponsorship at AFPE is an ideal way to maximize your company’s exposure to your targeted audience, while solidifying
your company’s leadership amongst consumers. AFPE provides an ideal venue to build brand recognition and conduct
market research. Naming rights are available for events, stages and entertainment. Sponsorships include booth space,
signage opportunities, publicity, program ad space, recognition in print advertising, web site links, and VIP passes.
WPA is a non‐profit pet industry organization celebrating its 60th year connecting the dots of the pet world. At AFPE we
promote responsible pet care by offering pet related products and services, entertainment, educational opportunities
and pet adoptions. The successes of non‐profit events, such as AFPE, rely on the financial support of well‐respected
businesses such as yours.
Thank you in advance for your consideration and support of AMERICA’S FAMILY PET EXPO. We look forward to your
participation in this show and WPA’S future events. Please contact me for additional information.
Thank you,
Gwen Powell
Director of Community Development
gwen@wpamail.org
America’s Family Pet Expo California, April 15‐17, 2011
a WPA production Washington, July 8‐10, 2011 IEG Valuation Service
www.worldpetassociation.org www.afpe.net sponsorship.com
800‐999‐7295

2. Benefits of Sponsorship OC Fair & Event Center
Costa Mesa, California
On‐Site opportunity to drive retail trafffic, increase brand
loyalty and create awareness.
96% April 15, 16, 17 – 2011
of FAMILY PET Projected Attendance: 40,000+
• Category Exclusivity EXPO attendees 2010 Attendance: 37,974*
• ID in Media Buys are pet owners. Median Household Income:
• On‐Site Signage, ID in Collateral and on Web Site Of those who
• Title Opportunity of Proprietary Area $73,107**
aren’t, 90% are
• Show Program Ad and Feature
planning to be. Puyallup Fair & Events Center
• Ability to Sample and Showcase Products
Puyallup, WA
• Showcase Social Responsibility
• FAMILY PET EXPO Tickets 90% July 8, 9, 10 – 2011
Projected Attendance: 24,000
S ponsorship Opportunities of FAMILY PET
EXPO attendees
Median Household Income:
$60,876**
• Customization Available are pet owners
• Category Exclusivity planning to
• Presenting Sponsorship purchase
product.
• Pet Adoption
• Stage/Entertainment
Media Impacts
Your company could
benefit from our projected
combined gross
impressions of over
167,000,000 and ad value
of more than $1,120,000.
Previous Sponsors Include:
AMERICA’S FAMILY PET EXPO gains extensive media coverage, which is Albertsons
extremely beneficial to your company. The strategy developed by WPA involves Canidae Pet Foods
strong media impact created specifically for targeted pet owners. The promotion Coca Cola
plan involves aggressive marketing through a broad range of broadcast, print General Motors Corp.
Hill's Pet Nutrition
media, internet marketing and exposure through industry partners.
Iams/Eukanuba–P&G Pet Care
Natural Balance
Projected Advertising Nestle Purina Pet Care Company
Petco & Petco Foundation
• Television commercials on network affiliates, independent and cable stations
PetSmart
• Radio commercials on major area stations
Ralphs
• Nearly 3 million impressions in the daily and Sunday newspaper
S.C. Johnson, A Family Company
• Outdoor billboard signage on major freeways
• Internet placement among 100+ media Web sites
• Online key words: On Google and Yahoo *Count reflects paying adults only. Does not
• Substantial discount coupon program with area retailers, organizations and include children, exhibitors, non‐profit
businesses organizations or ticket giveaways.
**Source: U.S Census Bureau
America’s Family Pet Expo California, April 15‐17, 2011
a WPA production Washington, July 8‐10, 2011 IEG Valuation Service
www.worldpetassociation.org www.afpe.net sponsorship.com
800‐999‐7295