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ESOMAR’S 26

WorldOne is an international       WorldOne answers ESOMAR’s 26 questions for researchers to deter-
research agency specializing       mine what they can expect from suppliers on the quality and unbiased
in healthcare data collection.     options of their panels. With confidence and assurance we share the
With one of the largest health-    process of our panel recruitment, panel and sample management, as
care focused panels in the in-     well as policies and compliances to show the data quality and valida-
dustry, WorldOne delivers the      tion needed to provide top notch service.
high quality data you need to
make decisions you can trust.
WorldOne offers both online
and offline access to millions
of medical professionals in over
80 countries.
What experience does your company have with providing online samples for
1   market research?

    WorldOne currently offers the most expansive online healthcare panel with over 1.6 million
    members in the 50 largest healthcare markets worldwide.

    In 2010 alone, WorldOne completed nearly 2,000 research projects with over 300,000 completed
    surveys. This number has grown exponentially over the past 12 years with experience in a range of
    methodologies, including specializing in online for the last 8 years.




Sample Source
    Please describe and explain the types of source(s) for the online sample that you
2   provide (are these databases, actively managed panels, direct marketing lists, web intercept
    sampling, river sampling or other)?

    WorldOne’s Global Medical Panel is comprised of over 750,000 physicians and healthcare professionals
    such as Nurses, Dentists, Optometrists and Veterinarians who are:
    	      •	opted	in	and	take	part	in	market	research
    	      •	recruited	and/or	verified	via	telephone	or	face-to-face	at	respondent’s	place	of	work
    	      •	have	a	verified	email	address	(if	applicable)
    WorldOne, for recruitment purposes, only uses reliable sample providers, who specialize in the
    pharmaceutical industry and have access to large multi-address healthcare databases. Panel per-
    formance is regularly monitored against sample source to vet and cull the list of preferred sample
    providers.




3   What do you consider to be the primary advantage of your sample over other
    sample sources in the marketplace?

    WorldOne’s Global Medical Panel has been largely recruited over the telephone at the panel
    member’s place of work. Panel members that are not recruited via the telephone or face-to-face
    are	telephone	verified	at	their	place	of	work	to	ensure	that	only	eligible	physicians	and/or	health-
    care professionals join WorldOne’s Global Medical panel. Our panel recruitment and verification
    standards are the highest in the industry.

    Furthermore, strict quality assurance procedures during the recruitment process and throughout
    a members involvement help prevent and eliminate duplicate responders, satisficing behavior and
    fraudulent panel members.




    If the sample source is a panel or database, is the panel or database used solely
4   for market research? If not, please explain.

    Yes, WorldOne’s Global Medical Panel is solely used for market research.
How do you source groups that may be hard-to-reach on the internet?
5   WorldOne utilizes telephone and face-to-face recruitment to reach challenging target groups.




6   What are people told when they are recruited?

    All members are asked to opt into a professionally managed and appropriately reimbursed online
    research panel.


panel recruitment
    WorldOne’s Global Medical Panel of individually recruited physicians and other healthcare profes-
    sionals includes over 1.6 million panel members, of which over a million are verified Physicians.

    Included in our panel are popular, frequently-requested specialties such as Cardiologists, Oncologists,
    Endocrinologists, Neurologists, Nurses, Pharmacists and Dentists as well as rare groups such as Trans-
    plant Surgeons, Hepatologists and HIV Specialists.

    With a panel as substantial and diverse as WorldOne’s, we can complete studies of any size, with large
    or small sample quotas, from general to specific medical topics.




7   If the sample comes from a panel, what is your annual panel turnover/attrition/
    retention rate and how is it calculated?

    WorldOne’s Global Medical Panel has an annual attrition rate of 4%.

    Attrition is calculated as the part of the panel that is either voluntarily or involuntarily removed in the
    past calendar year; over the total panel size at the start of the new calendar year.

    WorldOne	removes	members	from	the	panel	(involuntary	attrition)	on	account	of:
    	     •		satisficing	or	fraudulent	behavior
    	     •		email	addresses	no	longer	being	valid	and	not	recoverable




8   Please describe the opt-in process.

    Panel members recruited via the telephone are given a description of what is involved in being a panel
    member then asked whether they wish to join. All telephone recruitment calls are monitored daily to
    ensure panel members truly opted in and are eligible to be a panel member.

    Panel members recruited via the website receive an email to confirm their panel registration. Once
    the link in the verification email has been activated, the panel member will be contacted at their place
    of work to both re-confirm their interest to be a panel member and to provide the contact details of a
    3rd person who can verify the panel members eligibility to be a panel member. Only after successful
    verification at the panel member’s place of work by a 3rd party will the panel member be invited to
    our research projects.
Do you have a confirmation of identity procedure? Do you have procedures to
9    detect fraudulent respondents at the time of registration with the panel? If so,
     please describe.

     To facilitate the integrity of the panel at point of registration, WorldOne:
     	        •	monitors	the	Recruitment	and	Panel	Member	Verification	telephone	calls	daily
     	        •	uses	Machine	Identification	methodologies	(RelevantID©)	for	those	who	were	recruited	online
     	        •	de-duplicates	(real-time)	new	panel	member	accounts	against	that	of	existing	panel	members
     	        •	telephone	verifies	all	new	members	that	have	not	been	recruited	via	the	telephone




10   What profile data is kept on panel members? For how many members is this data
     collected and how often is this data updated?

     WorldOne is able to draw upon up to 80+ key professional profiling variables for screening. This allows
     for targeted sampling.

     Profiling data available includes, but is not limited to:
     	        •		Specialist	area
     	        •		Graduation	year
     	        •		Years	in	practice
     	        •		Work	address	details
     	        •		Number	of	patients	seen
     	        •		Number	of	prescriptions	written
     	        •		Level	of	seniority
     	        •		Type	of	establishment
     	        •		Type	of	hospital	(if	applicable)
     	        •		Number	of	beds	(if	applicable)
     	        •		Time	spent	treating	patients

     Panel members are actively encouraged to update their profiles regularly.




11   What is the size and/or the capacity of the panel, based on active panel members
     on a given date? Can you provide an overview of active panelists by type of source?

     WorldOne’s Global Medical Panel includes over 1.6 million healthcare professionals, of which a
     million are physicians.

     As	WorldOne’s	(sub)	panels	are	predominantly	expert	panels,	the	standard	‘active	panel	member’	
     definition is not deemed valuable. Additionally, our panel is specifically recruited to meet our imme-
     diate and projected business needs, therefore ensuring that our panel is most responsive and active.

     WorldOne uses past performance by country and respondent type to predict our ability to deliver.
     We always strive to surpass past delivery standards and therefore will not use past performance as a
     reason to disregard commissioning a project unless absolutely certain of the ramifications. con’t...
WorldOne’s Global Medical Panel is built upon the largest sample frame within the universe and
     aims to recruit all units within the sample frame possible. WorldOne will be able to build a represen-
     tative sampling strategy with our client based on project requirements prior to project execution.



panel recruitment
     Please describe your sampling process including your exclusion procedures if ap-
12   plicable. Can samples be deployed as batches/replicates, by time zones, geogra-
     phy, etc? If so, how is this controlled?

     Invited panel members are selected based on quotas and sub-quotas from the client. WorldOne
     can	work	with	a	near	infinite	number	of	(nested)	quotas,	allowing	for	almost	any	type	of	sampling	
     desired, including stratification.

     For quality control and to establish the incidence rate and response rate, projects are kicked-off
     by inviting a small segment of targeted respondents into the project prior to commencing to full
     launch. For panel and sample integrity, sample is released in batches; sized according to field pro-
     gression and performance measures.

     Sample is invited to projects randomly to prevent over usage. Any of the sampling rules can be
     added to or changed, project by project, to allow for category exclusion.

     Once the set quota or sub-quota is achieved, the relevant quota is automatically closed to prevent
     from over quota. When needed, quotas can be relaxed or changed at any point during field time.

     Machine	Identification	methodologies	(RelevantID©)	are	used	to	ensure	that	the	panel	member	is	
     the designated respondent and to prevent from multiple completions at project level.




     Explain how people are invited to take part in a survey. What does a typical
13   invitation look like?

     In general, WorldOne’s study invitations will include only standardized information to avoid any
     respondent bias. Subject lines are kept brief and only include study project name and project code
     for easy reference.

     All our panel member invites are personalized and will contain:
     	       •		the	length	of	interview
     	       •		incentive	due	for	completion
     	       •		unique	survey	link	and	a	set	of	unique	login	details
     	       •		deadline	prior	to	which	the	survey	needs	to	be	completed
     	       •		contact	information	and	unsubscribe	instructions
     	       •		privacy	statement

     All panel member communication is tracked and logged at project and panel level.

     Once	the	link	is	activated,	Machine	Identification	methodologies	(RelevantID©)	are	used	to	ensure	
     that the panel member is the designated respondent and to prevent from multiple completions at
     project level.
14   Please describe the nature of your incentive system(s). How does this vary by
     length of interview, respondent characteristics, or other factors you may consider?

     Panel members are rewarded for the completion of our surveys and these details are clearly ex-
     plained in the initial invitation sent. Incentive values depend on various factors, e.g. the length and
     complexity	of	a	study	and/or	respondent	type.

     The choice of reward types available to panel members is dependent on their country of residence
     and may include the following:
     	     	       •		Check	      	       	     	     	       •		Reward	Points	
     	     	       •		Gift	Voucher	       	     	     	       •		Charity	Donation
     	     	       •		Prepaid	Debit	Card	 	     	     	




     How often are individual members contacted for online surveys within a given

15   time period? Do you keep data on panelist participation history and are limits
     placed on the frequency that members are contacted and asked to participate in
     a survey?

     WorldOne uses a range of methodologies to prevent respondent bias, satisficing behavior and other
     data quality damaging behaviors. WorldOne however does not restrict panel member participation
     to a number of studies per any given period, but rather uses panel member behavior profiles to establish
     whether a person should or should not be invited into our research projects.



policieS and compliance
     Is there a privacy policy in place? If so, what does it state? Is the panel compliant
     with all regional, national and local laws with respect to privacy, data protection

16   and children e.g. EU Safe Harbour, and COPPA in the US? What other research
     industry standards do you comply with e.g. ICC/ESOMAR International Code on
     Market and Social Research, CASRO guidelines etc.?

     WorldOne	adheres	to	CASRO	(Council	of	Survey	Research	Organizations)	guidelines	in	protecting	
     respondent confidentiality. Our panel is in compliance with all regional, national and local laws with
     respect to privacy and data protection.

     Our	research	is	also	treated	in	accordance	with	ESOMAR,	MRA,	EphMRA,	BHBIA	and	MRS	Code	of	
     Conduct.	All	personal	information	remains	strictly	confidential	as	regulated	by	the	latest	EU	Data	
     Protection	Acts.	Additionally,	WorldOne	adheres	to	the	EU	Safe	Harbor	and	HIPAA	in	the	US.	COPPA	
     regulations do not apply, because all panelists are healthcare professionals.

     WorldOne’s Privacy Policy for panel member’s states:
     •	 WorldOne’s Global Medical Panel is a professional online research portal, which adheres to
        CASRO	(Council	of	Survey	Research	Organizations)	guidelines	in	protecting	respondent	confi-
        dentiality	along	with	ESOMAR	(European	Society	for	Opinion	and	Marketing	Research)	and	the	
        MRS	(Market	Research	Society)	codes	of	conduct.		
     con’t...
•	 WorldOne’s Global Medical Panel will maintain high standards of professional conduct in the
         collection and reporting of the information you provide. All personal information remains strictly
         confidential and all responses are pooled together. All answers provided will remain anonymous
         unless explicitly stated in the study details. WorldOne’s Global Medical Panel will respect your
         privacy at all times and the confidentiality of your answers will be maintained as described in this
         Policy. Your name, address, telephone number, personal information and individual responses
         will only be used as described in this Policy.
     •	 WorldOne’s Global Medical Panel will respect your decision regarding participation in surveys,
         answering specific questions or termination of your membership in the panel. Details on termi-
         nation	of	your	membership	can	be	found	under	our	Terms	and	Conditions.	
     To view the full Privacy Policy and our Terms & Conditions, contact info@worldone.com




17   What data protection/security measures do you have in place?

     WorldOne operates secure data networks protected by industry standard firewall and password
     protection systems. Our security and privacy policies are periodically reviewed and enhanced
     as necessary and only authorized individuals have access to the information.




18   Do you apply a quality management system? Please describe it.

     WorldOne both programs and hosts projects for clients and invites sample into client hosted and
     programmed studies depending on client requirements.

     Our Quality Assurance Processes differ depending on the hosting party. In either instance and where
     needed, we will advise the client on best practice.

     Regardless of the hosting party, WorldOne will review the questionnaire content to ensure that:
     	     •	content,	length	of	interview	and	honoraria	are	appropriate	for	the	intended	audience
     	     •	quotas	are	set	up	correctly	and	sample	management	is	most	effective

     Redirection links are tested to ensure they are functioning properly and sample is directed into the
     survey and thereafter is redirected to WorldOne or the client landing pages, to both collect the final
     outcome and the respondent’s honoraria details, if due.

     For internally programmed and hosted projects, our quality control team and project managers will
     work closely together with our clients to ensure that:
     	       •		The	questionnaire	is	developed	to	spec;	including	programming,	routing,	translations,	etc.
     	       •		The	questionnaire	functions	correctly	and	the	answers	are	coded	as	requested.
     	       •		Data	maps	are	created	and	verified	according	to	the	deliverables	set	by	the	client.
     	       •		Reporting	tools	are	functioning	properly	and	are	displaying	real-time	data.

     In addition to our automated tracking processes, during field our quality control team monitors the
     data daily, project by project, to ensure data quality and integrity.

     When developing new system tools to increase operational efficiencies and or implementing data-
     base	management	tools/rules	to	increase	database	efficiencies,	an	independent	team	of	developers	
     con’t...
and market research professionals are involved to ensure that quality is guaranteed and processes
     implemented are in line with both legal and market research guidelines.



19   Do you conduct online surveys with children and young people? If so, please
     describe the process for obtaining permission.

     No. All panelists in WorldOne’s Global Medical Panel are healthcare professionals, there are no children
     and young people in the panel.


partnerShipS and multiple panel memberShip
     Do you supplement your samples with samples from other providers? How do

20   you select these partners? Is it your policy to notify a client in advance when using a
     third party provider? Do you de-duplicate the sample when using multiple sample
     providers?

     When our feasibility calculations indicate so, rather than using other panel providers, WorldOne
     relies on our call centers and local subsidiaries for telephone and face-to-face recruitment of
     panel members to ensure client quotas are met in a timely manner.




     Do you have a policy regarding multi-panel membership? What efforts do you
21   undertake to ensure that survey results are unbiased given that some individuals
     belong to multiple panels?

     Individuals are free to join any panels they wish and WorldOne cannot control their activity outside
     of WorldOne’s panels. However, we have put data quality checks and sample rules in place to help
     prevent multi-panel membership from affecting results.


data Qualit y and Validation

22   What are likely survey start, drop-out and participation rates in connection with a
     provided sample? How are these computed?

     Panel response rates range from 15-30% depending on the type of study and the target respondent.
     These rates are based on the past twelve months of studies WorldOne has completed. Variables such
     as respondent type, length of survey, subject of the survey and survey content may greatly affect these
     numbers. The calculation of our response rate is based on the total number of accessed interviews
     over the total number of invited respondents.

     WorldOne’s drop-out rates are very low, and are greatly influenced by study type, content of the sur-
     vey, and length of the study. WorldOne’s Project Managers monitor panelists’ behavior closely and will
     advise clients if adjustments are needed to increase field performance.
Do you maintain individual level data such as recent participation history, date of
23   entry, source, etc., on your panelists? Are you able to supply your client with a per
     job analysis of such individual level data?

     In addition to profiling data collected directly from the respondent, WorldOne also collects respondent
     data concerning: recruitment source, survey participation history, individual response rates, etc. This
     information is available upon request.




     Do you use data quality analysis and validation techniques to identify inattentive

24   and fraudulent respondents? If yes, what techniques are used and at what point
     in the process are they applied?

     WorldOne’s Project level validation & verification methodology:
     Unless otherwise specified, the below methodologies are standard
     •	 De-duplication: At the point of sample importation into the project, de-duplication checks are
        deployed using bespoke algorithms. Third Party sample is de-duped against the sample imported
        into the project based on customizable algorithms. De-duplication rules can be extended upon
        client request.
     •	 Panel	Member	Machine	Identification	methodologies	(RelevantID©):	Sample	is	invited	by	email	
        containing a unique link that is associated with their panel member account. Third Party sample
        is identifiable by both WorldOne and the supplying party to allow for further validation when
        needed.
     •	 Machine Identification: Machine Identification is deployed to prevent duplicate completers un-
        der different account details. WorldOne continuously endeavors to increase our capabilities in
        Machine Identification to both eliminate fraud at panel and project level respectively.
     •	 Pattern Detection: Automated and manual pattern detection methodologies are used to detect
        satisficers and fraudulent panel members, both at panel and project level.
     •	         These methods include but are not limited to:
     	       	       •	Trick/Red	Herring	questions	flagging	
     	       	       •	Straight	liner	flagging
     	       	       •	Open-end	answers	review/flagging
     	       	       •	Monitoring	respondent	length	of	interview	against	average	survey	length	
     	       	       •	Machine	Identification	methodologies	(RelevantID©)
     	       	       •	Upon	client’s	requests	Auto-filling	can	be	switched	on	and	off,	project	by	project
     •	 Consequences	of	Satisficing	or	Fraud:	WorldOne	operates	a	two-strikes	and	out	policy	for	satis-
        ficing and a one-strike and out rule for fraud. Panel members that are suspected of satisficing or
        fraud are immediately removed from all live projects and prevented from participation in future
        projects until full investigation is completed.
     •	 Blacklisting: Details of panel members that are removed from the panel on account of Satisfic-
        ing or Fraud are retained on the database, but blacklisted, and duplicate checks are deployed
        to	ensure	panel	members	do	not	re-register	again.	Additionally,	Machine	Identification	(Rel-
        evantID©)	is	deployed	to	ensure	that	these	panel	members	cannot	re-register	under	different	
        account details.
25         Do you measure respondent satisfaction?

           Within projects, panel members have the opportunity to leave comments about the survey
           completed.	This	information	will	be	shared	with	clients	when	asked/appropriate.

           WorldOne closely monitors ongoing panel behavior by reviewing attrition rates and response
           rates. We also employ a dedicated panel support team that deals directly with panelists’ comments
           and complaints.

           WorldOne invites panel members or respondents to take part in face-to-face focus groups and or
           online surveys to measure panel satisfaction.




26         What information do you provide to debrief your client after the project has finished?

           WorldOne provides clients with access links to project performance reports in real-time. These
           reports include updates on quotas and sub-quotas, response rates and incidence rates in total and
           by quota, length of interview, and outcome by question or country.

           WorldOne Project Managers communicate with clients at a projects closing to see if any further
           project related information is needed. If requested, additional information will then be provided.




New York
200 Park Avenue South, Ste 1301
New	York,	NY	10003		United	States 
+1 212 358 0800



London
Unity	Wharf,	13	Mill	Street
London	SE1	2BH,	United	Kingdom
+44 207 252 1118




            info@worldone.com        www.worldone.com

                   North America     South America      Europe       Asia-Pacific

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[ENG] Esomar 26 WorldOne

  • 1. ESOMAR’S 26 WorldOne is an international WorldOne answers ESOMAR’s 26 questions for researchers to deter- research agency specializing mine what they can expect from suppliers on the quality and unbiased in healthcare data collection. options of their panels. With confidence and assurance we share the With one of the largest health- process of our panel recruitment, panel and sample management, as care focused panels in the in- well as policies and compliances to show the data quality and valida- dustry, WorldOne delivers the tion needed to provide top notch service. high quality data you need to make decisions you can trust. WorldOne offers both online and offline access to millions of medical professionals in over 80 countries.
  • 2. What experience does your company have with providing online samples for 1 market research? WorldOne currently offers the most expansive online healthcare panel with over 1.6 million members in the 50 largest healthcare markets worldwide. In 2010 alone, WorldOne completed nearly 2,000 research projects with over 300,000 completed surveys. This number has grown exponentially over the past 12 years with experience in a range of methodologies, including specializing in online for the last 8 years. Sample Source Please describe and explain the types of source(s) for the online sample that you 2 provide (are these databases, actively managed panels, direct marketing lists, web intercept sampling, river sampling or other)? WorldOne’s Global Medical Panel is comprised of over 750,000 physicians and healthcare professionals such as Nurses, Dentists, Optometrists and Veterinarians who are: • opted in and take part in market research • recruited and/or verified via telephone or face-to-face at respondent’s place of work • have a verified email address (if applicable) WorldOne, for recruitment purposes, only uses reliable sample providers, who specialize in the pharmaceutical industry and have access to large multi-address healthcare databases. Panel per- formance is regularly monitored against sample source to vet and cull the list of preferred sample providers. 3 What do you consider to be the primary advantage of your sample over other sample sources in the marketplace? WorldOne’s Global Medical Panel has been largely recruited over the telephone at the panel member’s place of work. Panel members that are not recruited via the telephone or face-to-face are telephone verified at their place of work to ensure that only eligible physicians and/or health- care professionals join WorldOne’s Global Medical panel. Our panel recruitment and verification standards are the highest in the industry. Furthermore, strict quality assurance procedures during the recruitment process and throughout a members involvement help prevent and eliminate duplicate responders, satisficing behavior and fraudulent panel members. If the sample source is a panel or database, is the panel or database used solely 4 for market research? If not, please explain. Yes, WorldOne’s Global Medical Panel is solely used for market research.
  • 3. How do you source groups that may be hard-to-reach on the internet? 5 WorldOne utilizes telephone and face-to-face recruitment to reach challenging target groups. 6 What are people told when they are recruited? All members are asked to opt into a professionally managed and appropriately reimbursed online research panel. panel recruitment WorldOne’s Global Medical Panel of individually recruited physicians and other healthcare profes- sionals includes over 1.6 million panel members, of which over a million are verified Physicians. Included in our panel are popular, frequently-requested specialties such as Cardiologists, Oncologists, Endocrinologists, Neurologists, Nurses, Pharmacists and Dentists as well as rare groups such as Trans- plant Surgeons, Hepatologists and HIV Specialists. With a panel as substantial and diverse as WorldOne’s, we can complete studies of any size, with large or small sample quotas, from general to specific medical topics. 7 If the sample comes from a panel, what is your annual panel turnover/attrition/ retention rate and how is it calculated? WorldOne’s Global Medical Panel has an annual attrition rate of 4%. Attrition is calculated as the part of the panel that is either voluntarily or involuntarily removed in the past calendar year; over the total panel size at the start of the new calendar year. WorldOne removes members from the panel (involuntary attrition) on account of: • satisficing or fraudulent behavior • email addresses no longer being valid and not recoverable 8 Please describe the opt-in process. Panel members recruited via the telephone are given a description of what is involved in being a panel member then asked whether they wish to join. All telephone recruitment calls are monitored daily to ensure panel members truly opted in and are eligible to be a panel member. Panel members recruited via the website receive an email to confirm their panel registration. Once the link in the verification email has been activated, the panel member will be contacted at their place of work to both re-confirm their interest to be a panel member and to provide the contact details of a 3rd person who can verify the panel members eligibility to be a panel member. Only after successful verification at the panel member’s place of work by a 3rd party will the panel member be invited to our research projects.
  • 4. Do you have a confirmation of identity procedure? Do you have procedures to 9 detect fraudulent respondents at the time of registration with the panel? If so, please describe. To facilitate the integrity of the panel at point of registration, WorldOne: • monitors the Recruitment and Panel Member Verification telephone calls daily • uses Machine Identification methodologies (RelevantID©) for those who were recruited online • de-duplicates (real-time) new panel member accounts against that of existing panel members • telephone verifies all new members that have not been recruited via the telephone 10 What profile data is kept on panel members? For how many members is this data collected and how often is this data updated? WorldOne is able to draw upon up to 80+ key professional profiling variables for screening. This allows for targeted sampling. Profiling data available includes, but is not limited to: • Specialist area • Graduation year • Years in practice • Work address details • Number of patients seen • Number of prescriptions written • Level of seniority • Type of establishment • Type of hospital (if applicable) • Number of beds (if applicable) • Time spent treating patients Panel members are actively encouraged to update their profiles regularly. 11 What is the size and/or the capacity of the panel, based on active panel members on a given date? Can you provide an overview of active panelists by type of source? WorldOne’s Global Medical Panel includes over 1.6 million healthcare professionals, of which a million are physicians. As WorldOne’s (sub) panels are predominantly expert panels, the standard ‘active panel member’ definition is not deemed valuable. Additionally, our panel is specifically recruited to meet our imme- diate and projected business needs, therefore ensuring that our panel is most responsive and active. WorldOne uses past performance by country and respondent type to predict our ability to deliver. We always strive to surpass past delivery standards and therefore will not use past performance as a reason to disregard commissioning a project unless absolutely certain of the ramifications. con’t...
  • 5. WorldOne’s Global Medical Panel is built upon the largest sample frame within the universe and aims to recruit all units within the sample frame possible. WorldOne will be able to build a represen- tative sampling strategy with our client based on project requirements prior to project execution. panel recruitment Please describe your sampling process including your exclusion procedures if ap- 12 plicable. Can samples be deployed as batches/replicates, by time zones, geogra- phy, etc? If so, how is this controlled? Invited panel members are selected based on quotas and sub-quotas from the client. WorldOne can work with a near infinite number of (nested) quotas, allowing for almost any type of sampling desired, including stratification. For quality control and to establish the incidence rate and response rate, projects are kicked-off by inviting a small segment of targeted respondents into the project prior to commencing to full launch. For panel and sample integrity, sample is released in batches; sized according to field pro- gression and performance measures. Sample is invited to projects randomly to prevent over usage. Any of the sampling rules can be added to or changed, project by project, to allow for category exclusion. Once the set quota or sub-quota is achieved, the relevant quota is automatically closed to prevent from over quota. When needed, quotas can be relaxed or changed at any point during field time. Machine Identification methodologies (RelevantID©) are used to ensure that the panel member is the designated respondent and to prevent from multiple completions at project level. Explain how people are invited to take part in a survey. What does a typical 13 invitation look like? In general, WorldOne’s study invitations will include only standardized information to avoid any respondent bias. Subject lines are kept brief and only include study project name and project code for easy reference. All our panel member invites are personalized and will contain: • the length of interview • incentive due for completion • unique survey link and a set of unique login details • deadline prior to which the survey needs to be completed • contact information and unsubscribe instructions • privacy statement All panel member communication is tracked and logged at project and panel level. Once the link is activated, Machine Identification methodologies (RelevantID©) are used to ensure that the panel member is the designated respondent and to prevent from multiple completions at project level.
  • 6. 14 Please describe the nature of your incentive system(s). How does this vary by length of interview, respondent characteristics, or other factors you may consider? Panel members are rewarded for the completion of our surveys and these details are clearly ex- plained in the initial invitation sent. Incentive values depend on various factors, e.g. the length and complexity of a study and/or respondent type. The choice of reward types available to panel members is dependent on their country of residence and may include the following: • Check • Reward Points • Gift Voucher • Charity Donation • Prepaid Debit Card How often are individual members contacted for online surveys within a given 15 time period? Do you keep data on panelist participation history and are limits placed on the frequency that members are contacted and asked to participate in a survey? WorldOne uses a range of methodologies to prevent respondent bias, satisficing behavior and other data quality damaging behaviors. WorldOne however does not restrict panel member participation to a number of studies per any given period, but rather uses panel member behavior profiles to establish whether a person should or should not be invited into our research projects. policieS and compliance Is there a privacy policy in place? If so, what does it state? Is the panel compliant with all regional, national and local laws with respect to privacy, data protection 16 and children e.g. EU Safe Harbour, and COPPA in the US? What other research industry standards do you comply with e.g. ICC/ESOMAR International Code on Market and Social Research, CASRO guidelines etc.? WorldOne adheres to CASRO (Council of Survey Research Organizations) guidelines in protecting respondent confidentiality. Our panel is in compliance with all regional, national and local laws with respect to privacy and data protection. Our research is also treated in accordance with ESOMAR, MRA, EphMRA, BHBIA and MRS Code of Conduct. All personal information remains strictly confidential as regulated by the latest EU Data Protection Acts. Additionally, WorldOne adheres to the EU Safe Harbor and HIPAA in the US. COPPA regulations do not apply, because all panelists are healthcare professionals. WorldOne’s Privacy Policy for panel member’s states: • WorldOne’s Global Medical Panel is a professional online research portal, which adheres to CASRO (Council of Survey Research Organizations) guidelines in protecting respondent confi- dentiality along with ESOMAR (European Society for Opinion and Marketing Research) and the MRS (Market Research Society) codes of conduct. con’t...
  • 7. • WorldOne’s Global Medical Panel will maintain high standards of professional conduct in the collection and reporting of the information you provide. All personal information remains strictly confidential and all responses are pooled together. All answers provided will remain anonymous unless explicitly stated in the study details. WorldOne’s Global Medical Panel will respect your privacy at all times and the confidentiality of your answers will be maintained as described in this Policy. Your name, address, telephone number, personal information and individual responses will only be used as described in this Policy. • WorldOne’s Global Medical Panel will respect your decision regarding participation in surveys, answering specific questions or termination of your membership in the panel. Details on termi- nation of your membership can be found under our Terms and Conditions. To view the full Privacy Policy and our Terms & Conditions, contact info@worldone.com 17 What data protection/security measures do you have in place? WorldOne operates secure data networks protected by industry standard firewall and password protection systems. Our security and privacy policies are periodically reviewed and enhanced as necessary and only authorized individuals have access to the information. 18 Do you apply a quality management system? Please describe it. WorldOne both programs and hosts projects for clients and invites sample into client hosted and programmed studies depending on client requirements. Our Quality Assurance Processes differ depending on the hosting party. In either instance and where needed, we will advise the client on best practice. Regardless of the hosting party, WorldOne will review the questionnaire content to ensure that: • content, length of interview and honoraria are appropriate for the intended audience • quotas are set up correctly and sample management is most effective Redirection links are tested to ensure they are functioning properly and sample is directed into the survey and thereafter is redirected to WorldOne or the client landing pages, to both collect the final outcome and the respondent’s honoraria details, if due. For internally programmed and hosted projects, our quality control team and project managers will work closely together with our clients to ensure that: • The questionnaire is developed to spec; including programming, routing, translations, etc. • The questionnaire functions correctly and the answers are coded as requested. • Data maps are created and verified according to the deliverables set by the client. • Reporting tools are functioning properly and are displaying real-time data. In addition to our automated tracking processes, during field our quality control team monitors the data daily, project by project, to ensure data quality and integrity. When developing new system tools to increase operational efficiencies and or implementing data- base management tools/rules to increase database efficiencies, an independent team of developers con’t...
  • 8. and market research professionals are involved to ensure that quality is guaranteed and processes implemented are in line with both legal and market research guidelines. 19 Do you conduct online surveys with children and young people? If so, please describe the process for obtaining permission. No. All panelists in WorldOne’s Global Medical Panel are healthcare professionals, there are no children and young people in the panel. partnerShipS and multiple panel memberShip Do you supplement your samples with samples from other providers? How do 20 you select these partners? Is it your policy to notify a client in advance when using a third party provider? Do you de-duplicate the sample when using multiple sample providers? When our feasibility calculations indicate so, rather than using other panel providers, WorldOne relies on our call centers and local subsidiaries for telephone and face-to-face recruitment of panel members to ensure client quotas are met in a timely manner. Do you have a policy regarding multi-panel membership? What efforts do you 21 undertake to ensure that survey results are unbiased given that some individuals belong to multiple panels? Individuals are free to join any panels they wish and WorldOne cannot control their activity outside of WorldOne’s panels. However, we have put data quality checks and sample rules in place to help prevent multi-panel membership from affecting results. data Qualit y and Validation 22 What are likely survey start, drop-out and participation rates in connection with a provided sample? How are these computed? Panel response rates range from 15-30% depending on the type of study and the target respondent. These rates are based on the past twelve months of studies WorldOne has completed. Variables such as respondent type, length of survey, subject of the survey and survey content may greatly affect these numbers. The calculation of our response rate is based on the total number of accessed interviews over the total number of invited respondents. WorldOne’s drop-out rates are very low, and are greatly influenced by study type, content of the sur- vey, and length of the study. WorldOne’s Project Managers monitor panelists’ behavior closely and will advise clients if adjustments are needed to increase field performance.
  • 9. Do you maintain individual level data such as recent participation history, date of 23 entry, source, etc., on your panelists? Are you able to supply your client with a per job analysis of such individual level data? In addition to profiling data collected directly from the respondent, WorldOne also collects respondent data concerning: recruitment source, survey participation history, individual response rates, etc. This information is available upon request. Do you use data quality analysis and validation techniques to identify inattentive 24 and fraudulent respondents? If yes, what techniques are used and at what point in the process are they applied? WorldOne’s Project level validation & verification methodology: Unless otherwise specified, the below methodologies are standard • De-duplication: At the point of sample importation into the project, de-duplication checks are deployed using bespoke algorithms. Third Party sample is de-duped against the sample imported into the project based on customizable algorithms. De-duplication rules can be extended upon client request. • Panel Member Machine Identification methodologies (RelevantID©): Sample is invited by email containing a unique link that is associated with their panel member account. Third Party sample is identifiable by both WorldOne and the supplying party to allow for further validation when needed. • Machine Identification: Machine Identification is deployed to prevent duplicate completers un- der different account details. WorldOne continuously endeavors to increase our capabilities in Machine Identification to both eliminate fraud at panel and project level respectively. • Pattern Detection: Automated and manual pattern detection methodologies are used to detect satisficers and fraudulent panel members, both at panel and project level. • These methods include but are not limited to: • Trick/Red Herring questions flagging • Straight liner flagging • Open-end answers review/flagging • Monitoring respondent length of interview against average survey length • Machine Identification methodologies (RelevantID©) • Upon client’s requests Auto-filling can be switched on and off, project by project • Consequences of Satisficing or Fraud: WorldOne operates a two-strikes and out policy for satis- ficing and a one-strike and out rule for fraud. Panel members that are suspected of satisficing or fraud are immediately removed from all live projects and prevented from participation in future projects until full investigation is completed. • Blacklisting: Details of panel members that are removed from the panel on account of Satisfic- ing or Fraud are retained on the database, but blacklisted, and duplicate checks are deployed to ensure panel members do not re-register again. Additionally, Machine Identification (Rel- evantID©) is deployed to ensure that these panel members cannot re-register under different account details.
  • 10. 25 Do you measure respondent satisfaction? Within projects, panel members have the opportunity to leave comments about the survey completed. This information will be shared with clients when asked/appropriate. WorldOne closely monitors ongoing panel behavior by reviewing attrition rates and response rates. We also employ a dedicated panel support team that deals directly with panelists’ comments and complaints. WorldOne invites panel members or respondents to take part in face-to-face focus groups and or online surveys to measure panel satisfaction. 26 What information do you provide to debrief your client after the project has finished? WorldOne provides clients with access links to project performance reports in real-time. These reports include updates on quotas and sub-quotas, response rates and incidence rates in total and by quota, length of interview, and outcome by question or country. WorldOne Project Managers communicate with clients at a projects closing to see if any further project related information is needed. If requested, additional information will then be provided. New York 200 Park Avenue South, Ste 1301 New York, NY 10003 United States  +1 212 358 0800 London Unity Wharf, 13 Mill Street London SE1 2BH, United Kingdom +44 207 252 1118 info@worldone.com www.worldone.com North America South America Europe Asia-Pacific