Marketing your business with social media webinar v0.1 wp
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In this webinar, Wendy will share her extensive knowledge and experience in social media, specifically how it applies from a business and small RTO perspective. She will cover topics such as how to increase website traffic, the use of blogging and will share her insight into many of the social media and online services.
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Marketing your business with social media webinar v0.1 wp
- 1. Presented by Wendy Perry Workforce BluePrintWorkforce BluePrint Marketing your business with social media 1
- 2. What will we cover? • Hi and outline • Connect and eIntroductions • The rise of social media • Social media channels • LinkedIn – Power of Groups and Australian VET Leaders • Twitter • YouTube • Slideshare • Hootsuite • Blogging • NBN opportunities • Connect • Contact details 2
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- 5. Workforce BluePrint: www.workforceblueprint.au wendy@workforceblueprint.com.au WPAA (all things VET) www.wpaa.com.au Keep up to date: LinkedIn: http://www.linkedin.com/in/wendyperry Facebook: http://www.facebook.com/WorkforcePlanningTools Twitter: @WorkforcePlan and @waperry Workforce Planning Tools: http:// www.linkedin.com/groups/Workforce-Planning-Tools-424 Connect 5
- 6. Social media channels • LinkedIn – 1978 connections • Twitter – 2 accounts, 630 followers • YouTube – 1067 views • Facebook – 700 friends, admin for 5 pages • Slideshare • Four Square • Hootsuite, Social Oomph Where are you driving your social media posts to? 6
- 7. LinkedIn – Power of groups 7
- 8. LinkedIn – Australian VET Leaders 8
- 9. LinkedIn – Workforce Planning Tools 9
- 10. LinkedIn – NBN Capability 10
- 11. Twitter 11
- 12. YouTube 12
- 13. Slideshare 13
- 14. Hootsuite for social media management 14
- 15. Blogging is a must for SEO and thought leadership 15
- 16. 16
- 18. WPAA Blog 18
- 19. 19
- 20. National NBN-enabled Digital Economy Forum 30.7.13 20
- 22. Workforce BluePrint: www.workforceblueprint.au – check out the shop! wendy@workforceblueprint.com.au WPAA (all things VET) www.wpaa.com.au Keep up to date: LinkedIn: http://www.linkedin.com/in/wendyperry Facebook: http://www.facebook.com/WorkforcePlanningTools Twitter: @WorkforcePlan and @waperry Workforce Planning Tools: http:// www.linkedin.com/groups/Workforce-Planning-Tools-424 Connect 22
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- “ In this webinar, Wendy will share her extensive knowledge and experience in social media, specifically how it applies from a business and small RTO perspective. She will cover topics such as how to increase website traffic, the use of blogging and will share her insight into many of the social media and online services .”
- Why this subject? Raise your hand if you think social media is important to your overall marketing strategy And raise your hand if you would like to improve your return on investment in social media That’s exactly what I aimed to do…
- Why now? http://brandswithfansblog.fandommarketing.com/the-rise-of-social-media-infographic/
- Introduce your business and/or yourself in the chat box with your social media tags. Spending too much time? Representing brand appropriately? New channels, what’s best for your business? Aiming to stay ahead on this? Not sure how to use it? And would you like to ensure that all that you do in social media has a purpose, give you more hits on your website, helps people to get to know you and your organisation? Well in this webinar today we are going to focus on what I think are the best social media channels for business especially if you are operating in a specific professional field. Who would like to hear about recommended social media channels? And how to save time? And get a return to your business? And I’d love to get some feedback throughout the webinar today, via chat or you can take the mike on what would help you…
- Social media 1-on-1 session story – solution = strategy Australian VET Leaders on LinkedIn NBN Enabled Capability Development Network on LinkedIn Workforce Planning Tools on LinkedIn SMART Business Association on LinkedIn Workforce_Plan on Twitter Workforce BluePrint on Facebook, YouTube, Slideshare and Foursquare Email: [email_address] Web: www.workforceplanningtools.com.au Blog: http://workforceplanningtools.com.au/blog/ LinkedIn: http://www.linkedin.com/groups/Workforce-Planning-Tools-4245718?trk=myg_ugrp_ovr Twitter: https://twitter.com/WorkforcePlan Facebook: http://www.facebook.com/WorkforcePlanningTools?ref=ts YouTube: http://www.youtube.com/user/WorkforceBluePrint?feature=mhee Slideshare: http://www.slideshare.net/WorkforceBluePrint
- Q&A – A = website
- http://au.linkedin.com/in/wendyperry
- http://www.linkedin.com/groups/Australian-VET-Leaders-3674687?goback=%2Eanp_3674687_1371633915648_1
- http://www.linkedin.com/groups/Workforce-Planning-Tools-4245718?goback=%2Eanp_4245718_1371643552502_1 400 members
- http://www.linkedin.com/groups/NBN-Enabled-Capability-Development-Network-4297104?goback=%2Eanp_4297104_1371643552503_1 150+ members
- https://twitter.com/waperry
- http://www.youtube.com/user/wperry73
- http://www.slideshare.net/WorkforceBluePrint
- https://hootsuite.com/ Benefits – sharpens your thinking, position as an expert and a leader, those who you blog about like it, send your websites hits through the roof, give you loads of content for social media posts, gives you a platform to express your ideas. Pain – don’t stand out, views aren’t listened to, or may be seen as not having a view, not seen as a leader Consider what blogging could do for you - as an individual, for your organisation, within your network and industry. If you want position yourself as a leader, there’s 2 things you need: A position/opinion/view View to be known
- Raise your hand if you have opinions on things that are happening in our sector/industry, state/territory, country? Everyone has ideas, thoughts, experiences, insights that are worth hearing about… Note this down – blogging should be at the core of your social media strategy Have you posted something that got a lot of likes? What’s the most? (competition) – well imagine getting 100’s of likes – that is what a blog can do for you. Now what if those likes could give you credibility? Ping test story – blogging done right gives you the best credibility with google.
- http://workforceplanningtools.com.au/products-page/capability-assessment-and-development/blogging-for-seo-and-thought-leadership-webinar-with-steve-davis-and-guest-wendy-perry/ I got the opportunity to hone my blogging skills, so I want to share this with you… Is this something that you’d like to do?
- http://workforceplanningtools.com.au/blog/
- http://wpaa.com.au/blog/ I think therefore I blog Blogging helps you to stand out - NBN Co Case Study
- http://www.nbnco.com.au/assets/documents/business-case-study-workforce-blueprint.pdf
- http://workforceplanningtools.com.au/products-page/capability-assessment-and-development/national-nbn-enabled-digital-economy-forum/
- http://wendyperry.com.au/contact-wendy-perry/