Many people try to find keywords using a keyword finder: a useful tool for determining the keywords, or specific words and phrases, that search engine users type to find the products or services your business offers. Finding those keywords is critical to your success in the world of search marketing—if you don't know how people (that is, potential customers) are searching for your website, how can you help them find it? L

1. Find Keywords - Listen to Your Customers to
Find Profitable Keywords
Learn How to Find Profitable Keywords
Using WordStream to Find Keywords
Our Keyword Finder Gets You Organized
Not a Customer, Not a Problem
A Better, FREE Way to Find Keywords
Many people try to find keywords using a keyword finder: a useful tool for determining the
keywords, or specific words and phrases, that search engine users type to find the products or
services your business offers. Finding those keywords is critical to your success in the world of
search marketing—if you don't know how people (that is, potential customers) are searching for
your website, how can you help them find it?
However, most tools that find keywords offer limited value beyond an initial starting point for
beginning search marketers. The weaknesses of keyword finders include:
The keywords aren't personalized: Third-party keyword finders can provide a brief list
of popular keywords that are generally related to a term or URL you provide—but
chances are, most of those keywords aren't specifically relevant to your unique business.
The data isn't accurate: The traffic numbers most keyword tools provide are dubious
estimates based on global search volumes. These statistics aren't relevant to your website
metrics.
They offer no competitive edge: Everyone else in your industry is using the same
widely available keyword finders to get the same list of keywords. If you want to stand
out from the crowd, you need a better way of finding keywords.
WordStream's keyword suggestion tool is better than a run-of-the-mill keyword finder like the
AdWords tool, because it parses your own Web server log files and Web analytics to find your
best, most relevant keyword phrases. Since your keyword list is built from the search queries that
actual visitors use to find your website, they couldn't be more specific to your offering—and
your audience.
Using WordStream to Find Keywords
To start finding keywords the WordStream way, sign up for a free trial; the first step of setting
up your new account is to import keywords. If your website is new and you don't have much
historical data to work with, you can use our basic keyword suggestion tool, which offers all the
functionality of a keyword finder like Google's keyword suggestion tool. Just enter a word,
phrase or URL to get a list of keyword suggestions.

2. We urge you to build on this starter list with our recommended keyword finder options: import
from Web server log files and establish a keyword stream from your website.
The latter option prompts you to add a bit of JavaScript code to the footer on your website. This
action takes only seconds, but will drastically improve the value and relevance of your keyword
research by tracking each and every visitor that arrives at your site through search. WordStream
automatically imports these new keywords into your database daily. No longer will you struggle
to make time to update your research by going back to those same static keyword finders.

3. Now What? Don't Just Find Keywords, Get Organized
Another disadvantage of the average free keyword finder: it just spits out a list of keywords,
often in no particular order, and you're on your own as far as organization goes. Most search
marketers export their keyword findings to an Excel spreadsheet and go from there. But Excel
isn't built with the needs of a search marketer in mind, so you lose countless hours reformatting
and manually updating your keyword spreadsheets.
WordStream does more than just find keywords; the best keyword tool is a total keyword
management solution complete with keyword grouping and organization tools so you can sort
your keywords into a meaningful taxonomy. Why group your keywords? This isn't just an extra
step to beautify your keyword list. It's absolutely crucial to search success, be it paid or organic.
Grouping the keywords you find through keyword discovery benefits your research by
contributing to:
Better PPC ads: You'll find it much easier to write specific and compelling text ads
around small ad groups sorted by relevance. This leads to higher click-through rates and
increased conversions.
Better landing pages: Similarly, tightly knit keyword groups encourage the creation of
specific, informative landing pages to attract organic search engine traffic.
Lower costs: High CTRs and demonstrated relevancy improve your Quality Score,
which means you spend less for better ad positioning and more exposure, for a lower cost
per acquisition.
As you can see, keyword grouping isn't extra work; it's a must-do for high-performing, low-cost
search marketing campaigns.
Once your keywords are sorted into small, semantically related groups, you can take action on
them to start seeing real results in terms of traffic and PPC-driven profits. And you can do it all
within the WordStream platform, because it's not just a keyword finder, it's an actionable
keyword solution. Converting keyword groups to ad groups, writing text ads, creating landing
pages for your keyword segmentations—these tasks are literally a click away.
What if I'm not a WordStream Customer? Can I still Find
Profitable Keywords?
Yes! You can still use WordStream's Free Keyword Tool to find keywords. We believe free
keyword suggestion tools are only a starting point and should be supplemented with private data,
but if you're going to use a third-party tool, WordStream's tool is simply the best free keyword
finder available. It's:
More accurate and relevant: We index over a billion unique keywords and return more
keywords from more diverse sources than any other tool, even subscription-based
systems.

4. Faster: The Free Keyword Tool by WordStream provides near instantaneous results.
Free: Not to beat a dead horse, but our tool is always completely free. We don't make
you upgrade to receive your full list of keywords.
Use the Free Keyword Tool as much as you want; then take your research to the next level with
our keyword management solutions.
The Better Way to Find Keywords: Try WordStream Today
Don't settle for static keyword finder tools that return generalized, often irrelevant results. Make
sure you find keywords are right for your business with personalized, data-driven, continuous
keyword discovery and management tools. Learn more about WordStream:
Sign up for a free trial
View a free demo
Attend a free webinar
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