Join WordStream Founder & CTO Larry Kim and Distilled Co-Founder Will Critchlow for an exclusive webinar where they reveal their proven keyword strategy that drives UNREAL, consistent business growth month after month. You'll learn:
>WordStream's unbelievably successful (but totally repeatable) keyword strategy for SEO, paid search, and content marketing
>Distilled's tips for scouring the millions of potential keywords to find the exact words and phrases for your niche
Get ready to learn the essential keyword strategies you need to master search engine marketing!
For more information, visit www.wordstream.com
1. Larry & Will’s Proven Keyword Strategy
&
Brought to you by:
www.wordstream.com/learn
Everything You Need to Know About Keywords
for Search Engine Success
26. Over 600k visitors / month!!
Compound Monthly Growth Rate = 8%. HOW?!
What Effective Keyword Research Looks Like
@larrykim
27. •Larry’s Proven Keyword Strategy
• Review of Keyword Grouping & Organization Concepts
• How I Prioritize Keyword Research
• Acting on Keyword Research to Get Mad Hits and $$$
Today’s Agenda
@larrykim
28. Dominate your Search Category
To do this you need a plan!!!
Global Domination Strategy
@larrykim
29. Figure exactly how people
are searching for your
products/services
Be Specific, be Relevant, be
Exhaustive.
Group your keywords into
focused Keyword Niches
Organize your big list of keywords
into smaller lists (“keyword niches”).
Prioritize Your Work
Take action!
It’s important to balance
“researching” with “doing”
Keyword Research Game Plan
@larrykim
32. • Author content…
• Specifically themed
• One page per
Keyword Niche.
• Organize content
with relevant
intelligent
information
architecture
• Repeat!
Step 3: Act – Apply Keyword Niches to On-Page SEO
@larrykim
33. • In Paid Search a Key Metric is Quality Score. A higher Quality Score yield
• Better Ad Exposure (Higher Ad Position)
• Lower Cost per click
• Better Conversion Rate
• To Optimize your PPC Campaign’s Quality Score:
• Use specific keywords and negative keywords
• Group together closely related keywords
• Write relevant text ads and destination pages
Use Same Keyword Niches in PPC Campaign Creation
@larrykim
39. Today, average score is 5/10. Previously was 7/10
Google Has Changed How the Ad Auction Works
@larrykim
40.
41. Build Taxonomy, Organize & Prioritize
Keywords
Act on Keyword Research according to
Keyword intent, using Both PPC & SEO
Repeat for Years …
Summary
@larrykim