Presentation to Vancouver Internet Marketers meetup group on March 21, 2011

1. WordPress in 30Minutes This presentation can be found here: http://tinyurl.com/wpi30

2. What is WordPress WordPress is an open source Content Management System (CMS), often used as a blog publishing application, powered by PHP and MySQL. It has many features including a plug-in architecture and a template system. Powering 12% of the top 1 Million websites 13 Million downloads 25 Million installations 56% CMS Market Share

3. Why Wordpress WordPress is very popular. This means you can find everything you need quickly Wordpeess functionality can be expanded or customized using plugins, which are add-on software modules. There are thousand of FREE plugin that can do anything you need. Search Engine Friendly You are in control Does not vendor-lock you

4. What can you do with WordPress Blogs: http://www.themarthablog.com/ Video Blogs: tv.winelibrary.com/ Business websites: http://pilieventplanning.com/ Online Magazines: www.vancouverlatino.com/ Membership Sites: www.paleoplan.com/ Online store: www.australian-bodycare.net Community Websites: http://vizthink.com Squeeze Pages: bcdiscountrealestate.com/ Mashable

5. SettingUp your First WordPress website

6. WordPress Hosting Minimum requirements to run a WordPress website are: PHP version 4.3 or greater MySQL version 4.1.2 or greater Our additional recommendations:- PHP version 5 or greater ( Will be required for WP ver 3.2 ) MySQL version 5 or greater ( Will be required for WP ver 3.2 ) Apachemod_rwerite ( Linux hosting recommended ) cPanel support – cPanel is a web hosting control panel that provides a graphical interface and automation tools designed to simplify the process of hosting a web site. Server Location – If your business serves a community in a specific geographic location, it is recommended that you use a hosting service that has servers in your target location. This will help improve your SEO ranking in your area. Disk space and bandwidth limitation – We recommend you choose a hosting plan that is unlimited. These plans are so common and affordable, there is no reason you will pick any other option.

7. Hosting Cont. HostGator- A US based company that provides Shared, Reseller and Dedicated web hosting solutions, designed for both beginners and professionals. ( You can use coupon code WORDPRESSINSIDER to get a little bit of a discount ) WestHost - Recommended by WordPress guru Joost de Valk WebServe- A Canada based company you may want to use in case you have a business that serves clients in Canada. Make sure to take one of their UNIX hosting options.

8. Configuring Your Website Set up name servers - This information is typically provided by the hosting company The information should be entered into the domain registrant database.

9. Configure Domain In cPanel Define domain or AddOn domain Install WordPress using Fantastico

10. WordPress dashboard Login through <site-url>/wp-admin

11. Themes There are hundreds of free themes you can choose from Also , many other cost anywhere between $39~$300 Examples: Elegant themes – $39 per 1 year access for 50+ themes WooThemes – From $70/3 themes and up DirectoryPress- $79 FlexSqueeze- $127

12. Publishing content In WordPress, you can write either posts or pages. Posts are typically regular blog entries, you write a post. Posts automatically appear in reverse chronological order on your blog's home page. Pages, on the other hand, are for content such as "About Me," "Contact Me," etc.

13. About Categories & Tags Each post must have at least one category Tags are similar to categories, but they are generally used to describe your post in more detail. Using tags is optional

16. Recommended Plugins All in One SEO Pack or WordPress SEO Ultimate Google Analytics XML Sitemap Generator ( Not needed if using WordPress SEO mentioned above) Contact Form 7 Don’t use theme’s build in SEO or Google Analytics support!!

17. Essential Settings Setting/General - Set time zone correctly Setting/Permalinks – the permanent URL to your Individual posts It is recommended to use custom structure : /%category%/%postname%

18. Widgets WordPress Widget is like a plugin, but designed to provide a simple way to arrange the various elements of your sidebar content without having to change any code. Can use external widget tools

19. Want to learn more? Join us for a hands-on weekend seminarwhere we take you step by step through the process of setting your website or blog. We have created this workshop to give you an affordable and fast option for getting a good-looking website up and running in one weekend – no programming, coding, or heavily technical stuff required.

20. WordPress website in a weekend Guide you through buying a domain and setting up your web space Show you how to install WordPress on your site Help you pick the best theme for your site, market and goals. Teach you how to customize your chosen theme’s color scheme and header graphic. Take you through a complete tour of WordPress dashboard Show you how to add content to your website Teach you how to add YouTube videos Explain what is SEO (Search Engine Optimization) and why you should care Teach how to monitor your website performance by using Google Analytics and other tools

21. At the end of the workshop you will have: A brand new website you can update yourself Understanding of how to manage and update your new site Dozens of tips and tricks about using WordPress Better understanding of what websites need to be successful

22. How Much? Regular Price $427 For Vancouver Internet Market Meetup group %20 discount: Only $341

23. Summery Any questions ? All resources can be found in WordpressInsider.org

24. Thank You Connect With Me: Email: Michelle@CastilloMediaGroup.com LinkedIn Twitter Facebook ( Feel Free to Like us  ) Website: WordPressInsider.org This presentation can be found here: http://tinyurl.com/wpi30