From the Women's Forum Global Meeting 2011: sessions highlights, key facts and key figures, and pictures (Part 1).

1. WOMEN’S FORUM GLOBAL MEETING 11
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São Paulo Brazil 4-5 June 2012 What if ? Challenge, imagination, commitment
WOMEN’S FORUM GLOBAL MEETING Deauville France 13 14 15 October 2011
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2. Editorial W
hat drew a record audience – 1,430 a worldwide multi-media consultation on
participants from 84 countries – What will women’s empowerment mean
to the 2011 Global Meeting? The for men?; sessions on networks, executive
chance to hear unique insights to help leadership, and board participation). We
plot possible futures for themselves, their opened to a new country, Brazil, via its
companies and their countries; and the delegation, and to Millennials through Gen
opportunity to interact with women and men Y topics and speakers. Many also gained
leaders from Europe and the world. personally through workshops on well-
being, social technology and media training.
But underlying this was the pull the Forum
exerts on all those who attend: its vitality, its The unanticipated events which led us
creative energy, and the space it opens for to adopt “What if?” as the 2011 program
women’s voices to be heard on the major theme are not proving unique. Social and
issues of our day. If many of those attending economic transformation can be positive for
felt the tremors in the global economy, women – witness Brazil or China – but it can
surely they appreciated a dose of resilience, also increase an already-heavy burden and
creativity, and encouragement to think limit or even reverse gender equity. That is
outside the box. why in 2012 we will carry the “What if” spirit
into a follow-on Forum to be held in Brazil,
The 2011 Forum gave us this dose in three
and into the next Global Meeting, 10-12
days filled with learning and emotion. Shirin
October 2012 in Deauville.
Ebadi made us hope and fear for women in
Arab Spring countries. Women for Education Enjoy this account of the 2011 Global
launched the Stand Up for African Mothers Meeting. And we look forward to seeing you
campaign. A distinguished panel pushed again in 2012!
us on the future of capitalism; another
challenged us on what digital technologies
Véronique Morali
mean for human intelligence. Women’s
corporate advancement was featured in President, Women’s Forum
many ways (the CEO Champions Initiative; for the Economy & Society
2011 - WOMEN’S FORUM ❙1

3. CONTENTS
2011 Women’s Forum Global Meeting
What if?: Challenge, imagination, commitment
Deauville, France, 13-15 October 2011
1 Editorial 48 INITIATIVE CEO Champions
4 Women’s Forum welcome 50 PLENARY CEO Champions: What if we had to do even
6 OPENING PLENARY Challenge, imagination, more to advance women in corporations?
commitment 52 MY DISCOVERY Network
8 INITIATIVE The Brazilian Delegation 54 MY DISCOVERY Reinvent yourself
12 MY DISCOVERY Discover Brazil 56 MY DISCOVERY Connect
58 MY DISCOVERY Be prodigious
60 MY DISCOVERY Challenge
BUSINESS 62 INTERACT SESSION Being a woman: Our different
perspectives
15 PLENARY What if corporate key drivers became totally
64 PLENARY Women’s Forum Gala Dinner
different?
68 INITIATIVE Women in Media
18 INTERACT SESSION What if we took a people-centric
69 MY DISCOVERY Communicate
approach to business?
20 SIDE MEETING As corporate key drivers change, what
should I do differently on Monday morning? ECONOMY
22 INTERACT SESSION Is social entrepreneurship the new
business of the future? 73 PLENARY What if there were new ways to address
24 SIDE MEETING Bringing best practices and poverty, precariousness and inequality?
international expertise into the boardroom 76 PLENARY The economy: The question on everyone’s
26 INTERACT SESSION Business innovation: Using mind
emotion in creating new products and services 78 SIDE MEETING Finding the courage to live positively
28 SIDE MEETING Quality of daily life: A key driver in 80 INTERACT SESSION What do we have to do to save
organizational performance? the European social model?
30 MY DISCOVERY Presentation 82 MY DISCOVERY Creating shared value
32 MY DISCOVERY Have your say 84 MY DISCOVERY Imagine
34 MY DISCOVERY Meet 86 MY DISCOVERY Taste
36 MY DISCOVERY Build 88 People & Atmosphere
38 INITIATIVE The Diversity Club for Business 90 INTERACT SESSION Gen Y in the workplace: Meet the
39 MY DISCOVERY Lead next generation
42 INTERACT SESSION Women on boards Bootcamp 92 INTERACT SESSION What if tomorrow’s leaders see
44 SIDE MEETING Leadership Matters: What women need change-making differently?
to know on their way to the top 94 MY DISCOVERY Inspire
46 SIDE MEETING The world of business, an opportunity 96 INITIATIVE The Rising Talents
for women 98 MY DISCOVERY Dare
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2 ❙ 2011 - WOMEN’S FORUM

4. POLITICS TECHNOLOGY & SOCIETY
101 PLENARY Will the Arab uprisings truly become Arab 135 PLENARY Technology and society: Digital culture – for
springs? and against
104 INTERACT SESSION Can our societies be religious and 138 INTERACT SESSION What if we all have to start
secular at the same time? Tweeting?
106 INTERACT SESSION Violence against women: What 140 INTERACT SESSION What if social networks could
are some solutions for change? improve business operations?
108 INITIATIVE The Cartier Women’s Initiative Awards 142 INTERACT SESSION Managing time in an eLife: Five
109 MY DISCOVERY Pioneer habits and five tools
110 PLENARY The Cartier Women’s Initiative Awards 144 SIDE MEETING What if half of the technological
innovators were women?
146 MY DISCOVERY Share
ENERGY 148 MY DISCOVERY Do
150 MY DISCOVERY
113 PLENARY What if the energy landscape requires us to 152 PLENARY Forum closing speech and last words
change dramatically? 154 Program
116 INTERACT SESSION Two degrees warmer: Mitigating 170 The Women’s Forum Partners
and adapting to climate change? 193 Management & teams
118 MY DISCOVERY Recharge
HEALTH & SCIENCE
121 PLENARY Wanted: An ethics for our mastery of life
124 PLENARY Going beyond scientific research towards a
real social commitment
126 MY DISCOVERY Engage
128 MY DISCOVERY Anticipate
130 INITIATIVE Women For Education
132 MY DISCOVERY Stand up
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2011 - WOMEN’S FORUM ❙3

5. PLENARY
Women’s
Forum welcome
Thursday, 13 October 2011 – 08:30-09:30
Véronique Morali and Patricia Mitchell
T
Moderator : he 7th Women’s Forum Global Meeting
Patricia Mitchell, President and Chief Executive
Officer, The Paley Center for Media, USA opened with 1,430 participants from 84
Keynote speaker: countries attending the largest annual
Véronique Morali, Founder and CEO, meeting in the Forum’s history. Véronique
Terrafemina.com, Vice-Chairman, Fitch Group, and
President, Fimalac Development and the Women’s
Morali, the Forum’s new President, told
Forum for the Economy & Society, France the packed opening plenary that now more
than ever, the world faces changes without
‘‘ For the Rising Talents:
Armance Bordes for Virginie Morgon, Member
of the Executive Board and Director of Investments,
Eurazeo, France Evelyne Sevin, Partner, Egon
Zehnder International, France
For the Brazilian Delegation:
Ellen Gracie Northfleet, former Chief Justice of
the Federal Supreme Court of Brazil
easy solutions. “Being together, fighting
together is crucial,” she said, adding that,
“the Forum is a resource for hope,” and an
“agora for the future.” Patricia Mitchell, who
moderated the opening session, announced
the 5th anniversary of the Cartier Women’s
Initiative Awards and the Rising Talents
program, noting that the women selected
‘‘
are likely to include future CEOs and
possibly presidents of countries. Armance
“Being together, fighting Bordes and Evelyne Sevin explained the Ellen Gracie Northfleet
together is crucial.” important contributions of the Rising Talents
Véronique Morali program, while Ellen Gracie Northfleet, the
Key fact
 Launch of the interactive onsite
consultation by CNBC Creative Solutions
in association with PwC and the Women’s
‘‘
first woman Chief Justice of Brazil’s Federal
Supreme Court, who only recently retired,
introduced a special delegation from Brazil,
one of the highlights of this year’s Global
Meeting.
“Experience shows that in
harsh times, women suffer
more.” Ellen Gracie Northfleet
Forum, asking people to have their say
about what women’s empowerment will “It is a year that can only be described as the year
mean for men.
of the unexpected.” Patricia Mitchell
4 ❙ 2011 - WOMEN’S FORUM More info on our website www.womens-forum.com and our social networks

6. Key fact
 “Stand Up for African Mothers,” as part
of the Women For Education Initiative, is
intended to help women better cope with
harsh living conditions in less privileged
regions.
La 7e édition du Women’s Forum Global Meeting a
accueilli pour sa séance d’ouverture plus de 1400
participants de 80 pays, en faisant le plus grand
événement annuel de l’histoire du Forum. Véronique
Morali, Présidente du Forum, a déclaré au large public
de la séance plénière d’ouverture qu’aujourd’hui plus The Rising Talents 2011
que jamais le monde était en proie à des défis qui ne
pourront être résolus facilement. « Il est essentiel de
rester solidaire et de faire front ensemble, » a-t-elle
ajouté, précisant que « le Forum est une source d’espoir
» et une « agora pour l’avenir ». Patricia Mitchell,
modératrice de la séance d’ouverture, a annoncé le
5e anniversaire des Cartier Women’s Initiative Awards
‘‘
et de l’initiative Rising Talents, précisant que parmi les
femmes sélectionnées se trouvaient peut-être de futurs
PDG, voire même des Présidentes. Armance Bordes et
Evelyne Sevin ont détaillé les contributions essentielles
du programme Rising Talents, tandis qu’Ellen Gracie
Northfleet, première femme à avoir occupé le poste
de juge à la Cour suprême du Brésil et récemment
retraitée, introduisait une délégation brésilienne
spéciale, l’un des moments forts de cet événement
annuel.
Evelyne Sevin Armance Bordes
“We owe it to them and to ourselves to meet them. Nurturing the talent of women is vital.” Evelyne Sevin
The Brazilian Delegation
You can watch the video of this plenary session on youtube and on www.womens-forum.com 2011 - WOMEN’S FORUM ❙5

7. PLENARY
Opening
plenary:
Challenge,
imagination,
commitment K. Hall-Trujillo, E. Palcy, Y. Benguigui, P. Mitchell
F
Thursday, 13 October 2011 — 09:30-10:15 our highly creative and inspiring are film makers, one a photographer and
women from vastly different another the creator of a social support
backgrounds spoke to delegates system to fight infant mortality. “One of the
‘‘ ‘‘
Moderator:
Patricia Mitchell, President and CEO, The Paley
Center for Media, USA
Speakers:
Yamina Benguigui, Writer, Movie Director,
Deputy Mayor of Paris in charge of human rights
and the fight against discrimination, France
USA
Kathryn Hall-Trujillo, Founder, Birthing Project
Japan
Rinko Kawauchi, Photographer,
Euzhan Palcy, Film Director, Writer and
Producer, France
about the importance that stories and story-
telling have played in their lives, both in
providing personal inspiration, strength and
guidance, and as a way of communicating,
supporting and educating others. These
women use stories to promote political
change, increase awareness of injustice,
inspire hope and create solidarity. Two
major themes of the Women’s Forum is all
the ‘What Ifs’ we are now facing. One of
the best ways forward is through the stories
we share with each other. Stories are a kind
of secular prayer — they inspire, comfort
and help us move forward together,” said
Moderator Patricia Mitchell, President and
CEO of The Paley Center for Media.
“Stories are a kind of secular prayer — they inspire, comfort and help
us move forward together.” Patricia Mitchell
“I had to connect the dots
between people, between
‘‘ countries, between continents.”
“I asked myself what is the
most powerful way to do that
and the answer was film.”
Euzhan Palcy
“Destruction is also an
opportunity for creation,
providing an opportunity to
think seriously about our life.”
Rinko Kawauchi
Yamina Benguigui and Patricia Mitchell
6 ❙ 2011 - WOMEN’S FORUM More info on our website www.womens-forum.com and our social networks

8. Quatre femmes créatives et passionnées venant est photographe et la dernière est la créatrice d’un
d’horizons très différents ont parlé aux participants système de soutien social visant à lutter contre la
de l’importance qu’ont eut les histoires qu’on leur a mortalité infantile. « L’un des principaux thèmes du
racontées dans leur vie, à la fois en tant que source Women’s Forum porte sur toutes les possibilités (What
d’inspiration et de force, en tant que conseils et comme
outil de communication, de soutien et d’éducation. Ces
femmes utilisent toutes les histoires pour promouvoir
le changement politique, pour sensibiliser les gens à
l’injustice, pour redonner l’espoir et pour favoriser la
solidarité. Deux d’entre elles sont réalisatrices, l’une
‘‘ if?) auxquelles nous faisons face. L’un des meilleurs
moyens d’aller de l’avant est par le biais des histoires
que nous partageons. Les histoires sont comme une
prière séculaire. Elles inspirent, réconfortent et nous
aident à avancer ensemble, » a déclaré la modératrice
Patricia Mitchell, PDG du Paley Center for Media.
“Film gives us a way to talk
about controversial, social and Rinko Kawauchi
personal issues, I firmly believe
‘‘
Euzhan Palcy
in the power of the image.”
Yamina Benguigui
“I realized I was not my husband’s wife. I was not my parent’s child. I
was my own woman, my own self. I learned I could trust other people,
that I was connected to a world and that the world would be good to me.”
Kathryn Hall-Trujillo Kathryn Hall-Trujillo
K. Hall-Trujillo, E. Palcy, Y. Benguigui, P. Mitchell
You can watch the video of this plenary session on youtube and on www.womens-forum.com 2011 - WOMEN’S FORUM ❙7

9. INITIATIVE
The Brazilian
Delegation
with Renault-Nissan Alliance and Sodexo
in association with Hyatt and TAM Airlines
Partnered by Renault-Nissan Alliance The Brazilian Delegation on stage welcomed by Patricia Mitchell, Véronique Morali and Ellen Gracie Northfleet
and Sodexo, in association with Hyatt
A
and TAM Airlines, the Brazilian Delegation delegation of forty remarkable
spent 24 hours in Paris for a dedicated Brazilian women gave this year’s
program during which they participated Women’s Forum a very special feel.
in a lunch hosted by Le Printemps All sectors of the Brazilian society were
department store, a dinner reception
represented: corporate, not-for-profit,
hosted by Sodexo on board Yachts de
Paris and were welcomed at both the politics, legal, environmental, media, food,
National Assembly and the Brazilian medical, and culture.
Embassy.
In Deauville, many of the Brazilian
delegates spoke in plenary and
Discovery sessions. The delegation was The Brazilian Delegation on the “Yachts de Paris”
introduced by Ellen Gracie Northfleet, the
former and first woman President of the
Supreme Court in Brazil. Three of them
were selected as Rising Talents; others
were guests of CEO Champions, and
many shared insights on current issues
in Brazil: on international expertise in the
boardroom, beauty business, ethics and
genetics, protection of the environment,
the food revolution, new Brazilian women
entrepreneurs, favelas, health, education
challenges, and an overview of the role of
women in Brazilian politics and business. Waleska and Francisco do Santos, Gisela Teresa Corçao, Bel Coelho, Denise Reis
Pitanguy, Sandra Ralston
The atmosphere of the delegation
was particularly festive. After the artist
Panmela Castro completed a full mural
graffiti during the conference – auctioned
to benefit her foundation in Rio, the
singer Denise Reis led all the delegates
in a Brazilian dance during the closing
evening party.
The members of the Brazilian delegation
have since met up again back home and
created a group which shall return to
Deauville in 2012.
Véronique Morali and Roberto Cirillo Isabelle Lucas, Maria Outters, Maria Fernanda
Teixeira and Marise Barroso
8 ❙ 2011 - WOMEN’S FORUM More info on our website www.womens-forum.com and our social networks

10. Lydie Lecourt, Adriana Moreira, Maria Fernanda Teixeira, Isabelle Lucas, Daniela Fainberg, Candace Lessa,
Suzana Padua, Elaine Smith, Ana Paula Camargo, Denise Reis,Teresa Genesini, Marcia Neder
Minister Counsellor Demétrio Bueno Carvalho Rita Andrade, Suzana Padua, Adriana Moreira, Denise Reis
Daniela Fainberg, Elaine Smith
Panmela Castro, Isabelle Loyola, Denise Reis performing at the Women’s Forum Leila Velez and Isabelle Loyola
Guacira de Oliveira Soirée
Une délégation de quarante femmes brésiliennes
remarquables donnèrent un sens particulier au
Women’s Forum cette année. Tous les secteurs de
la société brésilienne étaient représentés tels que
l’industrie, ONG, la politique, la justice, l’environnement,
les médias, l’industrie alimentaire, la médecine et la
culture.
Suzana Padua, Ana Cristina Barros, Yvonne Bezerra de Mello, Isabelle Loyola,
Marise Barroso, Sandra Ralston, Adriana Moreira, Celina Carpi, Teresa Corçao,
Maria Fernanda Teixeira, Christina Carvalho Pinto Rita Andrade, Guacira de Oliveira, Candace Lessa
2011 - WOMEN’S FORUM ❙9

11. The Brazilian Delegation before the Women’s Forum Soirée The Brazilian Delegation in front of the National Assembly
Teresa Genesini, Marcia Neder Isabel Franco, Maria Fernanda Teixeira, Laurent Schenten (Printemps) and Waleska Santos
Marise Barroso
Saulo Garroux, Dagmar Garroux, Carlise Kwiatkovski, Fernanda Richa, Ana Panmela Castro
Gwenaelle Maitre, Candace Lessa Paula Camargo, Rita Andrade, Mara Luquet
The members of the Brazilian Delegation Panmela CASTRO, Nami Rede Feminista de Arte Dagmar Rivieri GARROUX, Casa do Zezinho,
Urbana, President and Street Artirst Founder and President
Karin ALVO, Koury Lopes Advogados, Partner Sirlène CAVALIERE, CMP Braxis Capgemini, Saulo GARROUX, Casa do Zezinho, Personnel
Rita ANDRADE, CMP Braxis Capgemini, Marketing & Communication Director Development Director & Author
Vice-President - Application Services Ana Paula CHAGAS, Heidrick & Struggles, Partner Teresa GENESINI, Instituto da Psicanalise
Ana Cristina BARROS, The Nature Conservancy, Bel COELHO, Restaurant Dui, Chef Lacaniana, Admistrative Director
Country Representative Teresa CORÇAO, Restaurante O Navegador, Chef Candace LESSA, Consultores Associados,
Marise BARROSO, Mexichem Brasil, CEO Daniela Nascimiento FAINBERG, Instituto Geraçao, Founder and Partner ; Ashoka in Brazil and
Deborah BERLINCK, O Globo, Paris Founder and Director Uruguay, Co-founder and Director
Correspondant Isabel C. FRANCO, Koury Lopes Advogados, Mara LUQUET, Letras & Lucros, Partner
Celina Borges Torrealba CARPI, Grupo Libra, Mem- Senior Partner Yvonne Bezerra de MELLO, UERE, General
ber of the Board of Directors Director
10 ❙ 2011 - WOMEN’S FORUM More info on our website www.womens-forum.com and our social networks

12. Juliano Araujo, Saulo Garroux, Vanessa Vilela, Dagmar Garroux, Elaine Smith, Ana Cristina Barros, Daniela
Fainberg, Waleska Santos, Ana Paula Camargo, Guacira de Oliveira, Lydie Lecourt, Isabelle Loyola,
Gwenaelle Maitre, Suzana Padua
The mural graffiti painted by Panmela Castro
during the Forum, auctioned for the benefit of her
foundation in Rio
José Mauricio Bustani (Ambassador of Brazil in Brazilian dancers at the Women’s Forum Soirée
France) and Ellen Gracie Northfleet
Christina Carvalho Pinto Vanessa Vilela and husband Juliano Araujo Jérôme Cahuzac (from the National Assembly) and
Fernanda Richa
Adriana MOREIRA, World Bank, Senior Wang Lee de PINHO, Sanofi Brasil, Medical Ana Paula RESQUE, Medley Pharmaceuticals
Environmental Specialist Director Sanofi, Medical Director
Marcia NEDER, Editora Abril, Publisher Gisela PITANGUY, Clinica Ivo Pitanguy, Director Fernanda RICHA, State Government of Parana
Ellen Gracie NORTHFLEET, the Federal Supreme Jacqueline PITANGUY, CEPIA, Citizenship Studies, Waleska SANTOS, Couromoda Group,
Court of Brazil, Former Chief Justice Founder and Executive Director Vice-President
Ieda NOVAIS, KPMG, Corporate Director Christina Carvalho PINTO, Full Jazz Maria Fernanda TEIXEIRA, First Data Corp, Pre-
Guacira de OLIVEIRA, Centro de Feminista de Communication Group and Mercado Ético Platform sident
Estudos e Assesoria, Director (Ethical Markets, President Leila VELEZ, Beleza Natural, CEO
Suzana Machada PADUA, IPE, President Sandra RALSTON, Colliers International, Vice- Vanessa VILELA, Kapeh Cosméticos, CEO
Rosa Celia PIMENTEL, Pro Crianca Cardiaca, President Mayana ZATZ, Human Genome Research Center,
Director and Cardiologist Denise REIS, Singer Director and Professor of Genetics
Andréia REPSOLD, LIDE RIO, President
2011 - WOMEN’S FORUM ❙ 11

13. MY DISCOVERY
discover
Brazil
with Renault-Nissan Alliance and Sodexo
in association with Hyatt and TAM Airlines
Participants were invited to the Brazilian corner to meet
with the members of the 2011 Women’s Forum Dele-
gation. The members were business leaders, entrepre-
neurs, corporate board members, lawyers, and consul-
tants; they were leaders of non-profit organizations; they
were doctors, talented journalists, unique artists, and
renowned culinary chefs.
Discover Brazil Corner
W
ith Dilma Rousseff’s inauguration
as Brazil’s first female president
this year, the spotlight is on the
Discover Brazil: role of women leaders in Latin America’s
largest nation. Brazil has made great strides
From São Paulo in increasing social mobility, including
for women, in recent years. One result
to Brasilia: The is an emerging middle class. Rousseff is
maintaining anti-poverty efforts and taking
role of women the reform battle forward by attacking
corruption and appointing more women
in business to key government positions. However,
some participants raised concerns about
and politics
Thursday, 13 October 2011 — 12:30-13:15
Speakers:
‘‘
rampant consumerism and the president’s
lack of concern about the environment. One
speaker called for measures to guarantee
greater participation for women in elected
positions.
Jacqueline Pitanguy
Isabel Franco, Senior Partner, Koury
Lopes Advogados, Brazil Iêda Novais,
Corporate Director, KPMG Brasil, Brazil
“Rousseff won an election where two of the three leading candidates were
Christina Carvalho Pinto, President,
Full Jazz Communications Group, Brazil
women, and that together the two female candidates captured 70% of the
Jacqueline Pitanguy, Founder and Executive vote. The gender barrier has been broken. Still there are many battles left
Director, CEPIA — Citizenship Studies Information
Action, Brazil to be fought.” Jacqueline Pitanguy
12 ❙ 2011 - WOMEN’S FORUM More info on our website www.womens-forum.com and our social networks

14. Depuis que Dilma Rousseff a pris ses fonctions en tant
que première femme présidente du Brésil en début
d’année, le rôle des dirigeantes au sein du plus grand pays
d’Amérique Latine est au cœur du débat. Le Brésil a fait
d’importants progrès au cours des dernières années en
termes de mobilité sociale, notamment pour les femmes,
ce qui a permis l’émergence d’une classe moyenne.
Mme Rousseff poursuit les efforts de lutte contre la
pauvreté et fait progresser les réformes en s’attaquant
à la corruption et en nommant un nombre croissant de
femmes à des postes clés du gouvernement. Certains
participants ont toutefois fait part de leurs inquiétudes
concernant l’avancée du consumérisme et l’absence
de préoccupations environnementales de la présidente.
Un intervenant a appelé à la mise en place de mesures
permettant de garantir une plus grande participation des
femmes parmi les élus.
The Agora
‘‘
Iêda Novais
«We dominate interiors
like the home. We need to
be in the interior not only
of the soul and families,
but also of corporations and
governments.”
Christina Carvalho Pinto Isabel Franco in the Agora
2011 - WOMEN’S FORUM ❙ 13

15. BUSINESS

16. PLENARY
What if
‘‘ corporate key
drivers became
totally different?
Thursday, 13 October 2011 – 14:45-16:15
Moderator :
Patricia Szarvas, Lead Anchor, CNBC Europe,
“Our company is about 600 Germany
B
Opening Presentation:
usiness models are changing years old. And we plan on being James Allen, Partner and Co-Head of Bain &
rapidly to meet the challenges of a around for another 600. That Company’s Global Strategy Practice
world economy that is not growing Speakers:
much for the moment, but should expand means paying very careful Antony Jenkins, Chief Executive, Retail and
Business Banking, Barclays Muhtar Kent,
extremely rapidly in the next ten years. attention to what happens in Chairman and Chief Executive Officer, The
Challenges includes stiffer competition for Coca-Cola Company (via TelePresence)
increasingly expensive resources, pressure
the next ten years.” Gina Qiao, Member of the Executive
Committee and Senior Vice-President,
on corporations to take social responsibility, Antony Jenkins Human Resources, Lenovo Group, USA
and a rising demand for talent. The question Jérôme Tolot, Executive Vice-President, GDF
Suez
is whether companies can change their
Les modèles d’entreprises évoluent rapidement pour
business models quickly enough to cope répondre aux défis suscités par la faible croissance éco-
with all these trends. “We have spent, nomique mondiale actuelle qui devrait être suivie par une
and are still spending a great deal of time forte expansion au cours des dix prochaines années. Il
considering our potential business models restera également des défis à relever, tels qu’une concur-
rence accrue pour l’accès à des ressources de plus
for the future” said Coca-Cola chief Muhtar
en plus chères, des pressions poussant les entreprises
Kent. Jérôme Tolot of GDF Suez pointed out à devenir socialement responsables et une demande
that his company was at the center of the croissante pour des travailleurs de talent. Reste à savoir si
global concern for resource conservation, les entreprises pourront changer leurs modèles assez ra-
and devoted a large share of its budget to it. pidement pour pouvoir s’adapter à toutes ces tendances.
« Nous avons consacré et continuons à consacrer beau-
For Antony Jenkins of Barclays, keeping in coup de temps à l’évaluation de nos potentiels modèles
close touch with the consumer expression d’entreprises pour l’avenir. » a déclaré le PDG de Coca-
in social networking provides a paradigm Cola Muhtar Kent. Jérôme Tolot de GDF SUEZ a souli-
for a change in business model. “I have an gné que son entreprise était au centre de la préoccupa-
tion mondiale pour la conservation des ressources, et y
entire wall covered with monitors that track
a consacré une part importante de son budget. Selon
different channels on Twitter. And I keep Antony Jenkins de Barclays, rester à l’écoute du point de
watch on them”. vue du consommateur dans les réseaux sociaux crée un
paradigme pour une évolution du business modèle. « J’ai
un mur entier recouvert d’écrans qui suivent les différents
fils Twitter. Et je les suis de près. »
Antony Jenkins
You can watch the video of this plenary session on youtube and on www.womens-forum.com 2011 - WOMEN’S FORUM ❙ 15

17. Plenary ❙
“We are already seeing today the rapid adaptation of and new resources
for technology — this trend will only grow. But companies have to
be on the lookout for game-changers, and be ready to adapt rapidly to
different trends in consumer demand.”
“Careful planning for the use of increasingly scarce resources was
crucial to new corporate business models.” Gina Qiao
Patricia Szarvas
Key fact
 Nearly 20% of working women in
Thailand are entrepreneurs, 14% in India,
12% in Brazil and 10% in Chile and
Mexico.
Gina Qiao and Jérôme Tolot
75% According to a recent study by
Bain & Company, number of CEOs who
‘‘ Muhtar Kent (via TelePresence)
would make radical changes to their
business models in the short- and medium-
term due to the massive changes engulfing
the global economy.
$90 trillion The global gross do-
mestic product in 2020.
“A city the size of New York will be created every three months,
many of them in emerging markets.” “Women now control
spending of $20 trillion a year, more than the United States,
James Allen
China and India put together.” Muhtar Kent
16 ❙ 2011 - WOMEN’S FORUM More info on our website www.womens-forum.com and our social networks

18. ‘‘
A. Jenkins, G. Qiao, J. Tolot, P. Szarvas Gina Qiao
“As the global gross domestic 180,000 The number of people who
arrive in cities every 24 hours
product swells to $90 trillion in
2020 from $63 trillion today, the 100 The number of cities which account
for 30% of world gross domestic product
rising wealth of the emerging (GDP)
markets will create vast
numbers of new consumers. An additional 1.3 billion people will join
the ‘global middle class,’ providing corporates with liquid new markets
– households with more than $5,000 per year. Companies must plan to
‘‘
take market share in this new group of consumers.”
“There is a real risk of supply insecurity for corporations unless they
develop detailed scenarios for planning.”
“Modern consumers feel that they have a right to demand social and
environmental responsibility from corporates.” James Allen
Jérôme Tolot
$20 trillion Spending per year
controlled by women worldwide, more
than the United States, China and India put
Key fact “Sustainability indexes are now accepted together
 In the West, where growth will be slower
than in emerging markets throughout the
around the world, and they provide
asset managers with reliable and objec-
120% The jump in demand for raw
materials over the next decade
next decade, technological advances tive benchmarks to manage sustainabi-
may be one of the principal growth
drivers as breakthroughs unleash new lity portfolios.” Jérôme Tolot
waves of technological innovation.
You can watch the video of this plenary session on youtube and on www.womens-forum.com 2011 - WOMEN’S FORUM ❙ 17

19. INTERACT SESSION
Hosted by Sanofi
What if
we took a
people-centric
approach to
business?
Thursday, 13 October 2011 – 12:30-13:45
Host Welcome:
Yoshiko Naito, Manager, President’s Office,
Public Affairs, Sanofi Japan
Moderator :
Mark Zeh, Writer & Educator, Consulting in
Innovation and Project Management, Germany
Featuring:
Gretchen Addi, Associate Partner and Location
Lead, IDEO, USA
“N
o matter what we do, we can in these difficult economic times, Addi
all take a people-centered said it was essential. The key to success,
approach,” said Gretchen she explained, lies in careful observation
Addi of IDEO, a leading U.S. design and and the ability to develop empathy and
innovation consulting firm. Multinational understanding. To illustrate how the
pharmaceutical company Sanofi took a process of creating people-centric design
‘‘
people-centric approach to the March
2011 earthquake and tsunami in Japan
by chartering a helicopter to deliver drugs
and relief supplies to its employees, said
Yoshiko Naito of Sanofi Japan. While some
companies might argue that putting people
at the center of their business is a luxury
works, Addi presented four examples of
projects developed by IDEO for four very
different clients — the Bill and Melinda
Gates Foundation, Air New Zealand, Kaiser
Permanente and The National Campaign to
Prevent Teen and Unplanned Pregnancy.
Key fact
 “Journey Home Boards”: help new
“For people to be able to mothers and caregivers understand
develop people-centric design and keep track of where they are in the
post-natal process. The boards are so
in business they need to have successful that 30,000 nurses adopted
a passion to move things them throughout the Kaiser Pemanente
system.
forward.” Yoshiko Naito
Yoshiko Naito
18 ❙ 2011 - WOMEN’S FORUM More info on our website www.womens-forum.com and our social networks

20. “Looking at extremes is the most inspiring part, that’s where people get
creative.”
“By using people-centric design we can help solve problems, not just by
providing the answer of the day, but in a way that is strongly grounded in
core issues that are really important to people. As a result these solutions
have validity and can stand the test of time.” Gretchen Addi
Mark Zeh
« Quelle que soit notre activité, nous pouvons tous
adopter une approche axée sur la personne », a déclaré
Gretchen Addi d’IDEO, une société de conseil américaine
spécialisée dans le design et l’innovation. Le groupe
pharmaceutique international Sanofi a appliqué cette
approche lors du séisme et du tsunami qui ont touché le
Japon en mars 2011, affrétant un hélicoptère pour livrer
des médicaments et de l’aide à ses employés, a expliqué
Yoshiko Naito de Sanofi Japan. Pour certaines sociétés,
placer l’être humain au centre de son activité est un
Gretchen Addi and Yoshiko Naito
luxe en cette période de crise économique, mais pour
Mme Addi, c’est essentiel. Selon elle, la clé du succès
réside dans une observation attentive et la capacité à Key fact
faire preuve d’empathie et de compréhension. Pour  Using visual aids and collage were very
illustrer le processus de création d’un concept axé sur
useful in developing a common language
la personne, Mme Addi a présenté quatre exemples
de projets développés par IDEO pour quatre clients to express core values and needs. The
différents, la Fondation Bill et Melinda Gates, Air New free innovation guide IDEO developed
Zealand, Kaiser Permanente et The National Campaign for social enterprises and NGOs working
to Prevent Teen and Unplanned Pregnancy. with impoverished communities in Africa,
Asia and Latin America is available
online, and when the Women’s Forum
started, it had already been downloaded
Key fact 64,000 times.
 bedsider.org: a free support network
for birth control aimed at women aged 18
to 29. Part of The National Campaign to
Prevent Teen and Unplanned Pregnancy,
it is a valuable tool, giving young women
accurate information about birth control
and creating dialogue with other women.
Gretchen Addi
2011 - WOMEN’S FORUM ❙ 19

21. SIDE MEETING
by Bain & Company
As corporate
key drivers
change, what
should I do
differently on
Monday morning?
Thursday, 13 October 2011 — 17:15-18:30
Facilitator:
T
Tory Frame, Partner, Head of Consumer
Products and Post Merger Integration, Bain & his session was built on a presentation Dans le cadre d’une séance plénière intitulée « Et si les
Company, UK and Ireland by James Allen, Partner and Co-Head principaux moteurs de l’activité d’entreprise changeaient
complètement ? », cette session s’est articulée autour
of Bain & Company’s Global Strategy d’une présentation de James Allen, Associé et Co-
Key facts Practice, in a plenary entitled ‘What if
corporate key drivers became totally
directeur du cabinet de stratégies internationales Bain
& Company. M. Allen a identifié cinq grandes tendances
 Five megatrends different?’ Allen identified five megatrends affectant les entreprises : (1) l’émergence de la classe
for companies: (1) the growing middle class moyenne dans les pays émergents ; (2) la responsabilité
• Growing middle class in emerging in emerging markets; (2) environmental and
environnementale et sociale ainsi qu’une bonne
markets: How can businesses address gouvernance d’entreprise ; (3) la technologie ; (4) les
social responsibility and good corporate ressources humaines ; et (5) la raréfaction des ressources
the needs of consumers in different re-
gions? What kinds of products will ap- governance; (3) technology; (4) human matérielles. Les participants ont été répartis en petits
resources; and (5) finite material resources. groupes par thème. Pour chaque tendance, les groupes
peal to these new customers? ont identifié une action essentielle pour les entreprises
Participants broke into small groups by et une pour les particuliers. Un exemple d’action a été
• Environmental and social responsi- topic. They identified one essential action donné par Bain & Company qui tente d’intégrer plus
bility and good corporate governance:
for companies and one for individuals in de femmes au sein de ses opérations, en partie afin
Following the multitude of corporate
scandals in recent years, how can
businesses become more responsible
citizens?
• Technology: How can companies
adapt to and take advantage of new
technologies?
• Human resources: Emerging mar-
kets will need more and different kinds
of talent. How should companies ad-
their personal lives that will help address
these trends. One example came from
Bain & Company itself, which is attempting
to integrate women more fully into its
operations in part to help satisfy human
resource needs. At a corporate level,
after undertaking straightforward tasks
like recruitment, the firm is thinking about
tougher ones like job sharing. At a personal
‘‘ de satisfaire ses besoins en ressources humaines.
Au niveau professionnel, après s’être penchée sur
des tâches simples comme le recrutement, la société
envisage désormais des tâches plus complexes comme
le partage de poste. Sur le plan personnel, les employés
peuvent alterner entre un travail sur un gros projet et des
périodes de congés.
level, people can alternate big projects with
dress the projected shortage of white- time off.
collar workers? “What can we do about these
• Finite material resources: Compa- megatrends personally and for
nies must figure out how to address our companies?” Tory Frame
limited supply and potentially volatile
markets.
20 ❙ 2011 - WOMEN’S FORUM More info on our website www.womens-forum.com and our social networks

22. Key facts come more aware of the environmental
consequences of their purchases.
think about new scenarios in order to be
prepared to adjust to a fast-changing
 Two key recommendations, one for environment. Involve all employees from
companies and another for individuals: • Personal action: Reexamine where all levels of the firm in this process.
and how you invest your savings, favor-
Growing middle class in emerging markets ing responsible investment funds. • Personal action: Participate in social
• Company action: Conduct research media like Facebook and Twitter, if only
Human resources to understand how they work. Use so-
to better understand these emerging
consumers. How do they behave? What • Company action: For firms in the cial network monitoring software like
are their needs and desires? How are same geographic region or industry, join Nutshell to keep tabs on developments
their demands affected by culture? forces to train workers or support rel- without wasting time.
evant university programs. Finite material resources
• Personal action: Build a network of
friends around the globe. Learn new lan- • Personal action: Change the way you • Company action: Curb demand, for
guages, starting with English if you are raise your children so that they will be example by limiting travel and using
not a native speaker. more open, flexible and cosmopolitan. more teleconferencing and other tools
Make sure they learn languages. Also to communicate with colleagues, clients
Environmental and social responsibility and teach them values like loyalty, the work
good corporate governance and customers.
ethic, respect and responsibility.
• Company action: Incorporate the • Personal action: Design and imple-
Technology ment a family project to reduce waste
principles of sustainability into the long-
term planning of the firm. This should • Company action: Avoid getting and the use of water and energy in the
include encouraging consumers to be- caught up in day-to-day operations and home.
2011 - WOMEN’S FORUM ❙ 21

23. INTERACT SESSION
Hosted by Cartier
Is social
entrepreneur-
ship the new
business of
the future?
Friday, 14 October 2011 – 12:30-13:45
‘‘
S
Host welcome:
ocial entrepreneurship has emerged
Loïc Sadoulet, Professor of Economics and
former Head of the Africa Initiative, INSEAD, and Jury significantly over the past few years
“What one needs is
Member, Cartier Women’s Initiative Awards, France as a viable form of business. Initially, passion, compassion and
Moderator: it was considered more a responsibility of
Janet Voûte, Vice-President Public Affairs, competence.” Svati Bhogle
Nestlé civil society, whereby a social entrepreneur
Speakers: was measured by the social capital created
Svati Bhogle, Founder and CEO, Sustaintech, and the social return produced. This opportunities it offers. There also appears
and 2011 Cartier Women’s Initiative Finalist,
India Pablo Brenner, Partner, Prosperitas could be a restaurant in San Francisco, to be amerging between the private and
Capital, Member of the Board, Endeavor, and
Jury Member, Cartier Women’s Initiative Awards,
Uruguay Daniela Nascimento Fainberg,
Founder and Director, Instituto Geração, Brazil
Ann MacDougall, CEO, Acumen Fund, USA
Alyse Nelson, CEO, Vital Voices, USA
whose waiters, dishwashers and cooks
are former criminals or an organic farm in
Indonesia that hires young people from
the street. But how should social return be
calculated? Like any compelling initiative,
there is now a bandwagon effect, with the
corporate world becoming interested in the
‘‘ public sectors. Social entrepreneurship is
still small compared to the capital generated
by private corporations, but the potential is
enormous. Whether it will emerge as the
business of the future remains to be seen,
but its influence over traditional commerce
is growing.
“The principal challenges
are to bring in additional
capital for the social and
environmental good, but also
to attract and retain talent.
The social sector cannot
compete with private salaries,
but eventually, there will be a
convergence.” Ann MacDougall
Svati Bhogle and Pablo Brenner Loïc Sadoulet
22 ❙ 2011 - WOMEN’S FORUM More info on our website www.womens-forum.com and our social networks

24. “The younger generation needs
role models. The problem
‘‘ with Uruguay is that people
are very low-key and modest
about their achievements,
so no one knows about their
successes.” Pablo Brenner
“You build talent by having
confidence in them.” Alyse Nelson
Alyse Nelson Daniela Nascimento Fainberg and Janet Voûte
L’entrepreneuriat social s’est imposé au cours des
dernières années comme une activité viable. Il était
dans un premier temps considéré plutôt comme
une responsabilité relevant de la société civile,
l’entrepreneur social étant évalué sur la base du capital
social créé et du rendement social obtenu. Il pouvait
s’agir d’un restaurant à San Francisco employant
d’anciens criminels comme serveurs, plongeurs
et cuisiniers, ou encore d’une ferme biologique
en Indonésie recrutant des jeunes de la rue. Mais
comment calculer le rendement social ? Comme pour
toute initiative de ce type, le milieu des entreprises
tente maintenant de prendre le train en marche et
de s’intéresser aux opportunités qu’elle représente.
‘‘
Il semblerait également que nous assistions à un
rapprochement entre le secteur privé et le secteur
public. L’entrepreneuriat social reste un mouvement
modeste comparé au capital généré par les entreprises
privées mais son potentiel est énorme. Reste à savoir
s’il s’agit d’une activité d’avenir. En attendant, son
influence sur le commerce traditionnel s’étend..
Ann MacDougall and Loïc Sadoulet
“The challenge is one of
scalability and finding good
projects. Another is how to
balance social impact with
results.” Daniela Nascimento Fainberg
Svati Bhogle Pablo Brenner and Daniela Nascimento Fainberg
2011 - WOMEN’S FORUM ❙ 23

25. SIDE MEETING
by KPMG
Bringing best
practices and
international
expertise into
the boardroom
Friday, 14 October 2011 — 12:30-13:45
V. Morali, C. Borges Torrealba Carpi, C. Cohen, D. Fletcher
I
Host Welcome: n today’s stormy economic climate, board staff member; dealing with over-regulating
Nancy Calderon, Americas Chief Administrative
Officer, KPMG, USA Susan Stautberg, members across the world are facing governments; and facing the unique set
President, PartnerCom Corporation, and Co-Founder, so-called ‘VUCA issues’ — Volatility, of challenges created by family-owned
Women Corporate Directors, USA Unpredictability, Complexity and Ambiguity. businesses.
Moderator :
Maria Livanos Cattaui, Board Member,
This invitation-only session enabled women “We also have to be sensitive to cultural
Petroplus Holdings, and former Secretary-General of sitting on corporate boards to discuss the differences,” Cynthia Cohen stressed. As an
the International Chamber of Commerce, Switzerland major governance issues facing them. example, Cohen reminded that contracts,
Featuring:
Celina Borges Torrealba Carpi, Member of
Maria Livanos Cattaui asked about the which may be non-existent in the United
the Board of Directors, Grupo Libra, Brazil hardest situations with which they had had States, are considered essential in Europe.
Cynthia Cohen, Member of the Board of to deal as a board member. All of this takes unity on a board. Disunity
Directors, bebe, Hot Topic, The Sports Authority
and Strategic Mindshare Founder and President, The American Denise Fletcher and the is usually very destructive if it is deep and
USA Denise Fletcher, Member of Brazilian Celina Borges Torrealba Carpi involves rivalry, Cattaui said, adding that
the Board of Directors, Unisys Corporation, both cited a board’s decision to fire a CEO. women have to work out how to handle this
USA Véronique Morali, Founder and CEO,
Terrafemina.com, Vice-Chairman, Fitch Group, and The delegates added that it could also be if it occurs.
President, Fimalac Development and the Women‘s confronting a CEO about an affair with a
Forum for the Economy & Society, France
V. Morali, C. Borges Torrealba Carpi, C. Cohen
24 ❙ 2011 - WOMEN’S FORUM More info on our website www.womens-forum.com and our social networks

26. ‘‘
‘‘ “Boards are groups but we
must remember they are also
made up of individuals.”
Maria Livanos Cattaui
“One woman is a token, two is
a presence but three is a voice.”
Celina Borges Torrealba Carpi Maria Livanos Cattaui Susan Stautberg
Au vu des troubles qui caractérisent le climat Parmi les autres exemples cités on peut mentionner
économique actuel, les conseils d’administration sont le fait de confronter un PDG qui avait eu une liaison
confrontés à ce que l’on a appelé des problèmes « VICA » avec un membre du personnel ; faire face à des règles
(pour volatilité, incertitude, complexité et ambigüité). gouvernementales trop strictes ; et relever les défis
Cette séance, sur invitation uniquement, a permis uniques qui caractérisent les entreprises familiales.
aux femmes membres de conseil d’administration de « Il faut également être sensible aux différences
discuter des principaux problèmes de gouvernance culturelles, » a expliqué Cynthia Cohen. Elle a rappelé
auxquels elles sont confrontées. Maria Livanos que les contrats, qui n’existent pas toujours aux Etats-
Cattaui leur a demandé de raconter les situations les Unis, sont jugés essentiels en Europe. Il faut donc un
plus difficiles auxquelles elles avaient dû faire face conseil d’administration uni. Toute désunion peut être
en tant que membres d’un conseil d’administration. très destructrice si elle est enracinée et qu’elle se traduit
L’Américaine Denise Fletcher et la Brésilienne Celina par des rivalités, a précisé Mme Cattaui, ajoutant que
Borges Torrealba Carpi ont toutes deux cité l’exemple les femmes devaient savoir comment faire face à ces
d’une décision du conseil visant à licencier un PDG.
‘‘
situations si elles se présentaient.
Susan Stautberg
“As a board member you have to be very flexible and understand
both the mindset and the value you can bring.”
«Today it is important to be supportive and united and to take a
collegial approach on boards.” Véronique Morali
Véronique Morali
2011 - WOMEN’S FORUM ❙ 25

27. INTERACT SESSION
Business
innovation:
Using emotion
in creating new
products and
services
Friday, 14 October 2011 — 17:15-18:30
S
uccessful brands are generally customer emotions — which in turn drives
recognized to be purpose-driven the creation of impactful new products and
and to make a strong emotional services. The example he used to illustrate
Facilitator: connection to their customers. The his theories was innovation in retail banking,
Mark Zeh, Writer and Educator, Consulting in
Innovation and Project Management, Germany challenge is how to create products and but he noted that the same principles apply
services that make these connections and to many other areas of the business world.
maintain them over time. Innovation and “It isn’t sufficient to simply eliminate user
Design Consultant Mark Zeh described error — designing user delight is the goal,”
how to apply new design thinking in order he quoted IBM Design as saying.
to understand unarticulated, or overlooked,
Mark Zeh
26 ❙ 2011 - WOMEN’S FORUM More info on our website www.womens-forum.com and our social networks

28. Key fact
 The most-important physical expres-
sion and body language cues to look out
for, when observing users:
• elight, Happiness
D
‘‘
• Nervousness, Frustration, Impatience
• Fear, Intimidation
• Uncertainty
• Confidence
“Concepts that stick can only
come from an understanding
of actual customer behavior in
situ.” Mark Zeh
Mark Zeh
‘‘
Les marques populaires ont souvent des objectifs
clairement définis et arrivent à établir un lien émotionnel
fort avec leurs clients. Le défi consiste à créer des “Emotions and feelings
produits et des services qui aboutissent à ce lien et
qui le maintiennent sur le long terme. Le consultant
of employees are at least
en innovation et en design Mark Zeh a expliqué as important as those of
comment on pouvait utiliser une nouvelle approche du
the customers, in creating
‘‘
design pour comprendre les émotions inexprimées ou
négligées des clients et motiver la création de nouveaux
produits et services ayant un impact. Pour illustrer ses
théories, il a donné des exemples d’innovation dans la
banque de détail, précisant que les mêmes principes
pouvaient s’appliquer à de nombreux domaines du
monde des affaires. Citant IBM Design, il a ajouté : «
Il ne suffit pas d’éliminer les erreurs d’utilisateurs mais
plutôt d’optimiser leur satisfaction ».
successful products and
services. Trust and confidence
are powerful factors
influencing whether people
will commit themselves in
creative work and complex
projects, accept change and
“Emotional attachment must help facilitate it, and work
be continually developed well with others, including
to avoid entering into the potential competitors.”
so-called commoditization Mark Zeh
cycle, or price and features
battle.” Mark Zeh Mark Zeh
2011 - WOMEN’S FORUM ❙ 27

29. SIDE MEETING
by Sodexo
Quality of daily
life: A key driver
in organizational
performance?
Thursday, 13 October 2011 – 17:15 -18:30
W
hat makes life better in the finding ways to improve the quality of life
Facilitator: workplace? Does making it better in the workplace is what we are all about.”
Laurent Cousin, Group SVP, Marketing Offer,
Research & Development — On-site Service
also improve productivity? Recent research by Sodexo in collaboration
Solutions, Sodexo with the French business school ESSEC has
The Sodexo Group, which offers support
enabled the company to draw up a model
services like site maintenance and
for improving quality in everyday life. It
catering to corporations in 80 countries,
shows that positive factors vary widely from
has a mission to answer these questions.
person to person, but that focusing on broad
“Defining the notion of quality of life in and
human values like the physical environment,
of itself is not for us the most important
leisure activities, or health and safety paves
factor,” explained Laurent Cousin of the
the way for improvements.
Research and Development team. “But
1/5 In Europe, one employee in five
suffers from stress disorders
75% of French employees say they are
anxious at work
$20 billion In Europe, stress is
estimated to cause 50% to 60% of all lost
working days and to cost some €20 billion
per year.
Laurent Cousin
28 ❙ 2011 - WOMEN’S FORUM More info on our website www.womens-forum.com and our social networks