Enviar pesquisa
Carregar
Innovation
•
Transferir como PPTX, PDF
•
11 gostaram
•
3,413 visualizações
W
WolffOlinsDubai
Seguir
Innovation presentation given at the 2nd Abu Dhabi Innovation Conference.
Leia menos
Leia mais
Negócios
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 44
Baixar agora
Recomendados
Marianne Otterdahl Møller - Multinational and multichannel market communication
Marianne Otterdahl Møller - Multinational and multichannel market communication
eZ Publish Community
WO ON BRAND
WO ON BRAND
Wolff Olins
WOLFF OLINS 2010
WOLFF OLINS 2010
Wolff Olins
Then, Now, Next
Then, Now, Next
Wolff Olins
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
Recomendados
Marianne Otterdahl Møller - Multinational and multichannel market communication
Marianne Otterdahl Møller - Multinational and multichannel market communication
eZ Publish Community
WO ON BRAND
WO ON BRAND
Wolff Olins
WOLFF OLINS 2010
WOLFF OLINS 2010
Wolff Olins
Then, Now, Next
Then, Now, Next
Wolff Olins
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
WhittensFineJewelry1
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
SOFTTECHHUB
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
Anamaria Contreras
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
Peter Ward
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptx
Shruti Mittal
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
Operational Excellence Consulting
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
Adnet Communications
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and Templates
Aurelien Domont, MBA
14680-51-4.pdf Good quality CAS Good quality CAS
14680-51-4.pdf Good quality CAS Good quality CAS
cathy664059
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applications
KnowledgeSeed
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
Chris Skinner
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
Danny Diep To
WAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdf
Western Alaska Minerals Corp.
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
mbikashkanyari
PSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
Anamaria Contreras
Types of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdf
ASGITConsulting
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Bhavana Pujan Kendra
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
Shashank Mehta
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
Americas Got Grants
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare Newsletter
JamesConcepcion7
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
Skeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
Mais conteúdo relacionado
Último
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
WhittensFineJewelry1
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
SOFTTECHHUB
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
Anamaria Contreras
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
Peter Ward
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptx
Shruti Mittal
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
Operational Excellence Consulting
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
Adnet Communications
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and Templates
Aurelien Domont, MBA
14680-51-4.pdf Good quality CAS Good quality CAS
14680-51-4.pdf Good quality CAS Good quality CAS
cathy664059
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applications
KnowledgeSeed
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
Chris Skinner
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
Danny Diep To
WAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdf
Western Alaska Minerals Corp.
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
mbikashkanyari
PSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
Anamaria Contreras
Types of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdf
ASGITConsulting
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Bhavana Pujan Kendra
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
Shashank Mehta
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
Americas Got Grants
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare Newsletter
JamesConcepcion7
Último
(20)
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptx
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and Templates
14680-51-4.pdf Good quality CAS Good quality CAS
14680-51-4.pdf Good quality CAS Good quality CAS
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applications
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
WAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdf
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
PSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
Types of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdf
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare Newsletter
Destaque
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
Skeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
Introduction to Data Science
Introduction to Data Science
Christy Abraham Joy
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
Vit Horky
The six step guide to practical project management
The six step guide to practical project management
MindGenius
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Applitools
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
GetSmarter
ChatGPT webinar slides
ChatGPT webinar slides
Alireza Esmikhani
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
Project for Public Spaces & National Center for Biking and Walking
Destaque
(20)
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
Skeleton Culture Code
Skeleton Culture Code
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
How to have difficult conversations
How to have difficult conversations
Introduction to Data Science
Introduction to Data Science
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
The six step guide to practical project management
The six step guide to practical project management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
ChatGPT webinar slides
ChatGPT webinar slides
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
Innovation
1.
WOLFF OLINS
2.
INNOVATION: SKIN DEEP
OR STRUCTURAL? WOLFF OLINS www.wolffolins.com ©2011 Wolff Olins
3.
©2011 Wolff Olins
3 TODAYINTRODUCTION PARADOX CHALLENGE BETTER IMAGE BETTER REALITY SO WHAT?
4.
Wolff Olins 4
5.
WE’VE… 5 ©2011
Wolff Olins
6.
PLACES 6 ©2011
Wolff Olins
7.
©2011 Wolff Olins
7 COUNTRIES ARE BUILDING THEIR BRANDS AS THEY COMPETE NOT ONLY FOR POWER AND INFLUENCE, BUT IN THE NEW MARKETING BATTLES FOR EXPORTS, INWARD INVESTMENT AND TOURISM -May 1996 ©2011 Wolff Olins
8.
Wolff Olins 8
©2011 Wolff Olins
9.
INNOVATION? 9 ©2011
Wolff Olins
10.
OUR POINT
OF VIEW Wolff Olins 10
11.
©2011 Wolff Olins
11 PARADOX
12.
©2011 Wolff Olins
12 ©2011 Wolff Olins
13.
©2011 Wolff Olins
13
14.
©2011 Wolff Olins
14 GETTING THERE ©2011 Wolff Olins
15.
©2011 Wolff Olins
15 ©2011 Wolff Olins
16.
©2011 Wolff Olins
16 ©2011 Wolff Olins
17.
©2011 Wolff Olins
17 CHALLENGE
18.
©2011 Wolff Olins
18 10=90%
19.
©2011 Wolff Olins
19
20.
©2011 Wolff Olins
20 ©2011 Wolff Olins
21.
©2011 Wolff Olins
21 SPIKEY MAP
22.
©2011 Wolff Olins
22
23.
©2011 Wolff Olins
23 MAKE IT EASY MAKE IT SIMPLE MAKE IT FREE
24.
©2011 Wolff Olins
24 BETTER IMAGE - SKIN DEEP
25.
©2011 Wolff Olins
25 THE BRIEF
26.
26 ©2011 Wolff
Olins
27.
©2011 Wolff Olins
27 BETTER REALITY - STRUCTURAL
28.
©2011 Wolff Olins
28 OFTEN TOO COMPLICATED 9 1 AXES PLAN 141 42 AIMS PRIORITIES 0 0 TIMETABLE (YET) ACTIONS (YET)
29.
©2011 Wolff Olins
29 ©2011 Wolff Olins
30.
©2011 Wolff Olins
30 ©2011 Wolff Olins
31.
©2011 Wolff Olins
31 EDB
32.
©2011 Wolff Olins
32 EARLY INFLUENCE ©2011 Wolff Olins
33.
©2011 Wolff Olins
33 EARLY INFLUENCE
34.
©2011 Wolff Olins
34 3% - 5%
35.
©2011 Wolff Olins
35 ©2011 Wolff Olins
36.
©2011 Wolff Olins
36 ©2011 Wolff Olins
37.
©2011 Wolff Olins
37
38.
©2011 Wolff Olins
38 SO WHAT?
39.
©2011 Wolff Olins
39 GREATSTART EVERYTHING TO PLAY FOR LOSING GROUND?
40.
©2011 Wolff Olins
40 KISS
41.
©2011 Wolff Olins
41 AND NOTOR
42.
©2011 Wolff Olins
42 JOINED UP
43.
©2011 Wolff Olins
43 THINK MOUSSA ©2011 Wolff Olins
44.
©2011 Wolff Olins
44
Baixar agora