Are you struggling to increase your Instagram ROI? Are you concerned the platform just isn’t for your business and thinking about throwing in the towel? This article will explain, in detail, how you can make Instagram work for your business. I’ll give you the 6 strategies behind turning your Instagram Followers into real-world customers.

1. The Science
of Turning
Instagram
Followers into
Customers

3. 6 Strategies to Turn Instagram Followers into Customers
1
Offer Exclusive Content
2
Make your Store or Business look Awesome
3
Tap into User-generated Content
4
Be Likeable
5
Run Instagram Contests
6
Do the Math and Instagram Smart

4. 1
Offer Exclusive Content

5. Offer Exclusive Content
How you can do it:
1
Use Instagram to reveal products you haven’t
shared anywhere else
2
Launch a product or event live on Instagram
with a video or multiple images in one
3
Create an exclusive offer available only to
your Instagram followers

6. 2
Make your Store or Business look
Awesome

7. Make your Store or Business Look Awesome
How you can do it:
1
2
3
Post photos of:
The view out the window
Your co-workers doing something fun on their
break
A weekend barbecue
4
Your CEO doing something funny
5
Dressing up for a themed day

8. 3
Tap into User-generated Content

9. Tap into User-generated Content
How you can do it:
1
Run a photo contest. You can use all the
images, including those that didn’t win, to
promote your brand
2
Remember to have fans feature your products
within their images
3
Once you become known as a brand that posts
user’s photos, you can post ‘We’d love to see
your Fall-themed/pet-t

10. 4
Be Likeable

11. Be Likeable
How you can do it:
1
Don’t be lazy with your images. Use filters, cool
angles, lighting, and editing tools
2
Show who you are by featuring fun photos and
videos of your colleagues and behind the scenes
3
Be Authentic. Don’t sugarcoat your business.
Show your products in real life. Post fun videos of
your top execs

12. 5
5
Run Instagram Contests

13. Run Instagram Contests
How you can do it:
1
Come up with a cool theme: contests succeed when they coincide
with what your Followers are already thinking about
2
Have an awesome prize
3
Include a voting element to encourage your contest going viral

14. 5
6
Do the Math and Instagram Smart

15. Do the Math and Instagram Smart
What to Watch
1
When your Followers are online
2
What images and post-styles your Followers
respond best to
3
Where your Followers are coming from
4
Is your brand profile on Instagram growing?

16. Further Reading
1
52 Tips: How to Market on Instagram
2
47 Tips for Running an Instagram Photo Contest
3
The 5 Best Types of Instagram Photos to Drive Engagement
4
Infographic: The State of Instagram

17. Thank you for viewing!
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