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Social Media Stats

You Need to Know for 2014
1
Social media is the #1 activity on the web.
2
YouTube reaches more U.S. adults
aged 18-34 than any cable network
3
The fastest growing demographic on Twitter is
the 55–64 year age bracket. This
demographic has grown 79% since 2012.
4
The 45–54 year age bracket is the fastest
growing demographic on both Facebook
and Google+.
5
142 million U.S. Facebook users (and
growing) are “mobile only.”
6
93% of marketers use social media for
business. Only 7% of marketers say they don’t
use social media for their business.
7
Even though 62% of marketers blogged in
2014, only 9% of US marketing companies
employ a full-time blogger.
8
74% of Americans are unfamiliar with the
concept of checking in to a location via mobile
device, and only 3% have ever checked in.
9
Only 33% of Americans have ever followed a
brand on social media.
10
In the past year, 12 million more
Americans have started to visit a social media
platform daily (rounding out a healthy 22%).
11
53% of Twitter users have been a member for
less than a year, compared to just 19% for
Facebook.
12
In 2010, the Social Habit research found that
just 47% of Twitter users actually sent tweets.
Now, 76% of Twitter users tweet.
13
68% of Instagram users are female, 70% of
Google+ users are male, and at least 84% of
Pinterest users are female.
14
41% of internet users who make more than
$50,000 per year are on Pinterest,
compared to only 12% for Instagram
15
73% of U.S. adults use Facebook (179 million)
which means that more than a
billion users are non-American
Sources:

● http://www.businessinsider.com
● http://www.fastcompany.com
● http://www.convinceandconvert.com
● http://techcrunch.com
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Social Media Stats you Need to Know for 2014

  • 1. Social Media Stats You Need to Know for 2014
  • 2.
  • 3. 1 Social media is the #1 activity on the web.
  • 4. 2 YouTube reaches more U.S. adults aged 18-34 than any cable network
  • 5. 3 The fastest growing demographic on Twitter is the 55–64 year age bracket. This demographic has grown 79% since 2012.
  • 6. 4 The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.
  • 7. 5 142 million U.S. Facebook users (and growing) are “mobile only.”
  • 8. 6 93% of marketers use social media for business. Only 7% of marketers say they don’t use social media for their business.
  • 9. 7 Even though 62% of marketers blogged in 2014, only 9% of US marketing companies employ a full-time blogger.
  • 10. 8 74% of Americans are unfamiliar with the concept of checking in to a location via mobile device, and only 3% have ever checked in.
  • 11. 9 Only 33% of Americans have ever followed a brand on social media.
  • 12. 10 In the past year, 12 million more Americans have started to visit a social media platform daily (rounding out a healthy 22%).
  • 13. 11 53% of Twitter users have been a member for less than a year, compared to just 19% for Facebook.
  • 14. 12 In 2010, the Social Habit research found that just 47% of Twitter users actually sent tweets. Now, 76% of Twitter users tweet.
  • 15. 13 68% of Instagram users are female, 70% of Google+ users are male, and at least 84% of Pinterest users are female.
  • 16. 14 41% of internet users who make more than $50,000 per year are on Pinterest, compared to only 12% for Instagram
  • 17. 15 73% of U.S. adults use Facebook (179 million) which means that more than a billion users are non-American
  • 18. Sources: ● http://www.businessinsider.com ● http://www.fastcompany.com ● http://www.convinceandconvert.com ● http://techcrunch.com
  • 19. Get the Facebook Ads Ebook it’s FREE!
  • 20. Thank you for viewing! Did you like this presentation? Check out blog.wishpond.com for more! Share our blog! Wishpond One Easy Tool for All of Your Online Marketing create online ads, contests, landing pages & email automation campaigns