Do you sell products or services online? Are you getting the results you need? Most businesses are getting into social media as a way to sell their goods and services. Some are achieving enormous successes. Others are failing dismally. To give your business the boost it deserves, I’ve compiled the best articles from the top social media leaders in the world. Many of these leaders are listed as Forbes’ top social media power influencers, and have achieved the wealth that goes with it. Here are 21 top articles, podcasts and a webinar to help your small business sell on social media. Read more at: blog.wishpond.com

1. Small Business
Guide:
The Top 21
Resources on
How to Sell on
Social Media

3. Table of Contents:
Introduction1
3 Selling on Social Media: 9 Articles
Selling on Facebook: Webinar4
Selling on Social Media: 3 Podcasts5
Selling on Facebook: 8 Articles2

4. Introduction1

5. Introduction: How to Sell on Social Media
1
2
3
Selling on social media is
about relationships
21 articles, podcasts and a webinar from social media leaders
Selling is about relationships

6. Selling on Facebook:
8 Articles2

7. Selling on Facebook:
1 4 Steps to an Effective Facebook Sales Funnel
by Jon Loomer of Jon Loomer
2
3
Four steps to build a quality
and engaged audience:
● attract relevant fans
● provide value
● collect emails
● sell
‘Getting the Like is easy. It’s a light action. Anything else requires trust’
Jon Loomer

8. Selling on Facebook:
1 Selling Stuff On Facebook: Everything You Need To Know
by Joshua Lockhart of MakeUseOf
2
3
Practical tactics to selling
on Facebook:
● know the right price
● get the great photo
● decide on the right
applications
‘Snap some proper pics. Nobody’s going to buy something if it looks
ugly’ Joshua Lockhart

9. Selling on Facebook:
1
15 Tips for Selling on Facebook by Jeff Bullas
2
3
15 actionable, practical tips to get
to the sell on Facebook, like:
● provide a sense of community
● offer exclusive deals
● solicit feedback
‘Promote your Facebook Store in your “Bricks and Mortar” Store’
Jeff Bullas

10. Selling on Facebook:
1 5 Ways to Make Facebook’s New Graph Search Work for Your
Brand by Ekaterina Walter
2
3
Steps for your brand with the new Facebook Graph search,
including:
● encourage responses
● learn about your customer
● think local
‘[Facebook Graph] Search results will be ranked by interaction’
Ekaterina Walter

11. Selling on Facebook:
1
Is Your Facebook Page Performing Above Or Below Average?
[Infographic] by Francisco Rosales of Social Mouths
2
3
● stats and data to
compare your
Facebook performance
● how much more
engagement does your
business need to get
more sales?
‘Facebook is one of the hardest marketing segments to understand
for small businesses’ Francisco Rosales

12. Selling on Facebook:
1
5 Ways to Attract Targeted Facebook Fans for Your Business
by Kristi Hines of Kikolani
2
3
Five simple, actionable
steps including:
● add a Like button to
your website
● invite your email
contacts & customers
● invest in Facebook ads
‘Participate on relevant Facebook pages’ Kristi Hines

13. Selling on Facebook:
1
4 Easy Steps to Implement a Facebook Marketing Strategy
by Andrea Vahl of Andrea Vahl
2
3
Four simple steps, including:
● set goals
● do your market research
● set up a content calendar
● monitor results
‘You can’t push your sales messages on your fans too often’
Andrea Vahl

14. Selling on Facebook:
1
Tying Facebook Leads Directly to Revenue: An Example of Social
Media Lead Generation From Marketo
by Jason Miller on Marketo
2
3
How Marketo increased their
Facebook leads, and drove up sales.
Tips include:
● improve Facebook landing pages
● increase lead nurture campaigns
● create more shares with viral
marketing campaigns
'We are turning the world’s largest social platform into a powerful
lead generation tool' Jason Miller

15. Selling on Social Media3

16. Selling on Facebook:
1
Social Sales – Look for The New Hook
by Pam Moore of Pam Moore The Marketing Nut
2
3
Taking a Glengarry Glen Ross
approach online and off, tips
include:
● ‘look for the hook’
● people buy from people -
even on social media
● keep your LinkedIn,
Twitter up-to-date
‘People still buy from people. You see, sales are all about
relationships’ Pam Moore

17. Selling on Facebook:
1 Scaling Social Media Selling – 7 Steps to Building Trust &
Credibility by Lee Odden of Top Rank Online Marketing Blog
2
3
Insights on how sales teams need to
build trust to build credibility online. Tips
include:
● personal brands for sales team
members
● know your industry’s social
participation
● identify the right social tools to use
(i.e. blog or Facebook Page)
‘Being useful is the most valuable sales tactic on the social web, not
explicit sales pitches’ Lee Odden

18. Selling on Facebook:
1
How To Sell Without Sounding Salesy on Social Media
by Kim Garst
2
3
This straightforward approach to
makes selling sound easy.
Tips include:
● building relationships
● serving others
● listening
● teaching
‘Sell-sell-sell sales methods simply do not work on social media’
Kim Garst

19. Selling on Facebook:
1
3 Social Media Tools That Improve the Sales Cycle
by Ian Cleary of Razor Social
2
3
Three tools for your social
media sales cycle to:
● nurture your relationships
● find leads
● get your content to go viral
‘there are great social media tools that make the sales process
easier’ Ian Cleary

20. Selling on Facebook:
1
Fish Where the Fish Are: Mapping Social Media to the Buying
Cycle by Chris Brogan
2
3
Six steps in social media
sales, include how to:
● find your niche customer
● empower your consumer
● shift their behaviour
● how to make and
measure the sales
‘Social media offers tools…into buying cycle...ties into your traditional
marketing plans’ Chris Brogan

21. Selling on Facebook:
1
7 Steps You Need Now to Get Your Social Media Selling
by Heidi Cohen
2
3
Seven clear steps to take to sell on
social media, include:
● finding and targeting your
market
● developing customer friendly
content (with Calls to Action)
● selling and measuring with
trackable results
‘as social media grows and matures, showing a return becomes
critical’ Heidi Cohen

22. Selling on Facebook:
1
Three questions to ask your marketing team
by Seth Godin
2
3
Simple, insightful questions include:
● “Who are you trying to reach?”
● “Why do they decide to support us?”
● “What do you need in order to make this happen more often?”
‘Who are you trying to reach? Why do they decide to support us?
What do you need...to make this happen?’ Seth Godin

23. Selling on Facebook:
1
Five Tips for Creating Relationships That Drive Sales
by Tom Cates of Marketing Profs
2
3
Sales is about relationships in social
media too. Tips include:
● engage your customer
● become the trusted advisor
● think individuals (not numbers)
● keep communication channels
open
‘Strong customer relationships drive sales, sustainability, and
growth’ Tom Cates

24. Selling on Facebook:
1
The Hoop Theory: How Getting Your Visitors to Invest a Little Will
Turn Them Into Customers by Neil Patel of Quick Sprout, Crazy
Egg and KISSmetrics
2
3
Get your customers to give you
‘micro-commitments’
‘Hoop’ them by asking for:
● a tweet
● an email
● customer goals
● a sale
‘You can’t just place a few “Buy” buttons on your website and
expect your visitors to buy’ Neil Patel

25. Selling on Facebook:
Webinar
3

26. Selling on Facebook: Webinar
1
7 Steps To Facebook Success: How To Make Money on the
World’s #1 Social Network by Mari Smith
2
3
7 actionable steps to sell and make
money on Facebook include:
● engage with contests
● don’t promote a post until
organic reach slows
● it’s ok to sell on Facebook
‘Can you really sell directly on Facebook? Is it okay to ask directly
for the sale?’ Mari Smith

27. Selling on Social Media:
Podcasts
3

28. Selling on Facebook: Podcasts
1
Selling With Social Media: A New Direction for Businesses
by Michael Stelzner (with Tom Martin) of Social Media Examiner
2
3
Tried and tested tips on:
● how to thrive in prospecting for
new leads in social media
● how your business can fully
embrace new methods to gain
success in ever-changing social
media
‘you have to stop thinking about how you sell because you don’t
really sell anymore’ Tom Martin

29. Selling on Facebook: Podcasts
1
How to Use Social Strategies to Drive Business Goals
by Jay Bear (with Brian Solis ) of Convince and Convert
2
3
● Discussion of ”The Seven
Success Factors of Social
Business Strategy”
● Businesses can no longer
“do social media”, they
must be a social business
● You must think about how
you reach your customers
‘The culture of the organization is what prevents or accelerates
innovation’ Brian Solis

30. Selling on Facebook: Podcasts
1
#009: How to Use Facebook to Sell by Amy Porterfield
2
3
Third episode in three part series on
Facebook marketing mini-training.
Tips include:
● selling to your customer
● developing relationships
through Facebook contests
● turning Facebook email leads
into sales
‘how to incorporate easy email marketing strategies with your
Facebook efforts to see bigger results (aka profits!)’ Amy Porterfield

31. Thank you for viewing!
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