Petey the Pixel introduces retargeting by following a potential customer who saw an ad but left the landing page without converting. Petey is able to retarget the customer by showing another ad when they browse elsewhere, reminding them of the business. This time the customer returns to the landing page and converts by providing their contact information. Petey's retargeting helped close the sale.

1. Introduction to
Retargeting
with Petey the Pixel

2. Hi!
I’m Petey the Pixel, and I’ll be
your guide through the world of
retargeting. Are you ready?
Follow me!

3. This is your business’ lead
generation landing page.
Nice job!
I live in this page’s code in a
cozy little div. Thanks for
giving me a place to relax!

4. Ooh! And here comes your
ideal customer now! He’s
probably coming from one
of your online ads.

5. Oh no! He saw your page
but didn’t convert. He just
kept walking!
Whatever shall we do?!

6. I know! How about I jump
onto his browser and
follow him as he continues
to browse the web?

7. He’s stopped!
I wish there were some way
for me to tap him on the
shoulder and ask if he wants
to re-engage with your
awesome landing page!

8. Get 30% Off your
Next Purchase!
I know!
How about I
show him
another of your
business’ ads?
Maybe that will
jog his memory!

9. It worked!
He’s heading back to your landing
page from your retargeted ad!
And all because I followed him!
Oh, I’m so glad he ‘s going to re-
engage with your business!

10. Hurray!
He’s converting on
your landing page!
I knew he was
interested, he just
needed that little
extra push!
John Tophat
Tophats@gmail.com
1-555-836-1522
CLICK!

11. Well! I think my job is done here.
I’m going to go follow a few more of
your bounced leads, helping them
remember your business and how
awesome you are!
Seeya ‘round!

12. Oh!
I almost forgot!
If you have any more questions about
retargeting or Petey the Pixel, head over
to the Wishpond Blog.
It’s chock full of awesome articles that I’m
sure will answer any question you have!

13. Thanks Petey!
Check out the Wishpond Blog or
Wishpond.com for more on
Retargeting and to access
Wishpond’s retargeting tool
And if you want, you can share
Petey with the world!