7 Often Forgotten Questions to Ask Yourself Before Publishing your Next Facebook Post
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Stop for a second. Are you sure you should Post that on Facebook? Have you ever been disappointed by a Facebook Post you thought would do really well? Have you ever wondered why? In this article I’ll give you 8 simple questions that you need to ask yourself before you Post that Facebook Post. I’ll give you concrete examples so you know exactly what I’m talking about. And I’ll explain why asking these questions can mean the difference between a Posting success and a Posting flop.
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7 Often Forgotten Questions to Ask Yourself Before Publishing your Next Facebook Post
- 1. 7 Often- Forgotten Questions to Ask Yourself Before Publishing your Next Facebook Post
- 3. 10 Questions to ask yourself before blogging that blog Am I posting at the right time? Is my Post Shareable and Likeable? Is my Post too long? Does my Post have a CLEAR Call to Action (CTA)? Is my Post relevant to my audience? Have I directly promoted my product? Have I targeted my Post? 1 3 2 4 7 5 6
- 4. Am I posting at the right time?1
- 5. Am I posting at the right time? Use Facebook’s new Insights analytics program, with the ‘When your fans are online’ tab One or two Posts per day receive 32% higher “Like” rates and 73% higher comment rates when compared to three or more per day. Posts on Thursdays and Fridays result in an 18% increase in engagement and weekend posts get 69% higher interaction A Real-life Example from Converse Shoes 1 2 3 How you can do it:
- 6. Is my Post Shareable and Likeable?2
- 7. Is my Post Shareable and Likeable? Ask: Would I Share or Like this post myself? “Advice for the Cubicle Life: Tip #74: Don’t forget your cubicle isn’ t a real wall. People can hear that phone conversation.” Holiday-related statements: “‘It’s World Architect Day! How are you celebrating?” “TGIF! This weekend our staff are going to be relaxing at the beach. How are you spending your days off?” A Real-life Example from M&M’s 1 2 3 How you can do it: 4
- 8. Is my post too long?3
- 9. Is my post too long? Use bitly generator to shrink your url’s Cut out the unnecessary: Turn ‘We at AcmePharmaceuticals are huge March Madness Fans. Which university do you support?’ into ‘AcmePharmaceuticals are going March Mad. What’re your colors?’ Use Hashtags to put your Posts into a quick context: “ Did you see that sprained ankle? Should’ve been wearing our AcmeOrthotics! #SuperBowlXLVIII A Real-life Example from John Deere 1 2 3 How you can do it:
- 10. Does my Post have a CLEAR Call to Action (CTA)? 4
- 11. Does my Post have a CLEAR Call to Action (CTA)? Click here to find out more Get involved in the conversation on Twitter Get your questions in early to make sure they’re seen! Which one is your favorite for fall? Share if you prefer A, Like if B’s your fave A Real-life Example from WalMart 1 2 3 5 Great CTA Examples 4 5
- 12. Is my Post relevant to my audience?55
- 13. Is my Post relevant to my audience? Keep an eye on Twitter for the stories that are trending Pay attention to the news (both entertainment and world) to keep up on what your fans care about Take a look at your competitors Posts to make sure you’re not falling behind A Real-life Example from the Indianapolis Colts 1 2 3 How you can do it:
- 14. Have I directly promoted my product? 6
- 15. Have I directly promoted my product? Use an image of your product in a fun scene with a question related to the scene, rather than the product Post a great statistic about your product without naming it: ‘A 2.9ghz dual core never looked so beautiful’ with an image Post images or descriptions of how difficult life can be without your service Include idealized images of your business’ subject: Showing the world’s most expensive hot tub will encourage people to buy a 2,000 dollar one from youA Real-life Example from Home Depot 1 2 3 How you can do it: 4
- 16. Have I targeted my posts?7
- 17. Have I targeted my posts? Use Facebook’s geo-targeting for location-based promotion Target your audience with jargon or specific subject matter Use Facebook Promotions to boost a Post’s engagement Use hashtags and partnerships to further your Post’s reach A Real life Example from Coca-Cola 1 2 4 How you can do it: 3
- 18. Thank you for viewing! Check out blog.wishpond.com for more! Wishpond makes it easy to run social media marketing campaigns. Learn more at Wishpond.com