2. OUR STORY
Store Graphics
Fixtures & Merchandisers
The Unusual
The Bernard Group is a visual merchandising
company serving the needs of some of the
most prestigious retailers in the industry.
We’re tireless in the pursuit of a challenge.
We think off the wall, off the shelf, outside the
box and way outside the comfort level of most
other companies to produce one-of-a-kind
merchandising solutions that go beyond the
obvious to the extraordinary.
WHAT MAKES US DIFFERENT?
• Speed and qualilty
• Domestic and International production
• Appetite for difficult challenges
HOW DO WE DO IT?
• Drive and attitude
• Talent and staffing
• State-of-the-art technology

3. STORE GRAPHICS
STORE GRAPHICS
Our success is based on our ability to deliver
complicated projects with amazing speed and
high quality products. If you ask our clients
what makes The Bernard Group different, we
believe the common response would be “they
are exceptional at managing complex details
and are incredibly fast in their turn times.”

4. CASE STUDY
STORE GRAPHICS CHALLENGE
Produce nationwide rollout of window
displays and graphics to promote the
Sony Style Make-Believe campaign.
All printing required critical color
management over multiple substrates
and materials. All elements to be
produced, delivered and installed
within 10 days of receipt of art files.
SOLUTION
The Bernard Group graphic/display
package included multiple sized acrylic
pedestals, window clings & wraps, cut
vinyl and all in-store signage. UV Hex-
achrome color presses were used to
achieve perfect color consistency over
multiple substrates. Pedestals were
produced using 1/4” white acrylic,
mitered corners, LED lighting and clear
1” acrylic tops printed to match colors
of campaign. 0% shipping damage.

5. CASE STUDY
STORE GRAPHICS CHALLENGE
Clinique was looking to gain valuable
retail floor space for an upcoming product
launch within Macy’s. The design needed to
accommodate several versions of étagère
that currently exist in their stores. Creating
and managing an accurate fixture list by store
was critical for a successful launch of these
étagère enhancements.
SOLUTION
The Bernard Group designed an enhance-
ment kit that would accommodate each of
Macy’s étagère styles while maintaining a
consistent look within the chain. Expanded
PVC was chosen to build the main body of
the display because it prints beautifully, is
easily fabricated, and is lightweight. The body
was designed to ship flat, which was achieved
by machining hidden pockets to the interior
of the structure and applying two faced tape
to these pockets so that the unit could be
securely installed at store level. This unique
construction gave the unit a seamless
appearance. To complete the enhancement,
17” x 17” x 2” white acrylic risers were created
to hold clear acrylic product testers and sign
holders.

6. CASE STUDY
STORE GRAPHICS CHALLENGE
Design a cost effective solution to display
featured products for “Back To School”
promotional window display. The elements
needed to be modular, ship flat and be
easy to assemble at store level. Complete
sign kit needed to ship to 400 stores
within 10 days.
SOLUTION
The Bernard Group designed a modular
system to hang from an 8 ft. vinyl window
banner. The featured product boards not
only provided the message but also served
as merchandising displays. All component
parts were designed to be double-sided.
Printed corrugated boxes completed the
window display.

7. CASE STUDY
STORE GRAPHICS CHALLENGE
Create a dramatic window display feature
to draw customers into the stores to test
and purchase new products.
SOLUTION
To achieve the requested dramatic effect,
The Bernard Group creative team designed
and developed a 2-sided window graphic
printed on 48”x96” sheets of acrylic mirror,
double sided. The mirrors were cut into 12”
strips with angled ends, and hung at different
depths to add interesting dimension to the
beautiful and engaging image.

8. CASE STUDY
STORE GRAPHICS
CHALLENGE
Create large, colorful outdoor signage for
garden department to enhance the space
and identify the categories. Materials used
must be able to withstand the elements.
Look and feel must represent the upscale,
retro brand.
SOLUTION
The Bernard Group produced large scale,
weather resistant banners using original,
retro artwork created by an OSH executive.
Fabric banners that hung from posts were
created from a lightweight material that
moved gently in the wind. Large vegetable
identification signs were printed on
corrugated plastic and die cut, staked
directly in the plants for durability and
ease of use.

9. FIXTURES & MERCHANDISERS
FIXTURES & MERCHANDISERS
We concept, design, engineer and fabricate fixtures both
domestically and overseas, setting us apart from most of our
competition. From prototyping to nation-wide rollouts, our
ability to execute has earned us preferred vendor status with
some of the top brands in the retail industry.

10. CASE STUDY
FIXTURES & MERCHANDISERS CHALLENGE
Bring new life to an existing selling space
by modifying the existing fixtures.
SOLUTION
The Bernard Group repurposed existing
fixtures by adding matte black acrylic
shelf covers, back panels, headers, drawer
fronts and top covers. We also developed
acrylic vitrines , dimensional lettering and
branded the drawer fronts to create
additional interest. The success of the
launch allows us to continue to modify
existing selling spaces for this client.

11. CASE STUDY
FIXTURES & MERCHANDISERS CHALLENGE
Advance Auto was looking for a fixture
to highlight products without the display
being overpowering and intrusive. The
graphics needed to be independently
interchangeable, with overall easy set up.
Budget was very rigid and limited.
0.25
0.75
39 2.00
°
SOLUTION
0.58 The Bernard Group designed a fixture
SECTION B-B with sleek, curved lines and minimized
Weld inside
the framework to keep the attention on
the product. Magnetic graphics provided
19.50
quick and easy flexibility for messaging.
The graphics were rolled into small
packages to reduce shipping costs. The
4.00
0.13
Bernard Group’s overseas supplier was
25.76
able to manufacture and air freight the
displays, beating their budget expecta-
BB tions by saving $100 per unit over the
competition.
A
A
2.00
0.06 .25
R0
20.00
0.28
Ovalized tube 1.50
12.00
SECTION A-A
0.50

12. CASE STUDY
FIXTURES & MERCHANDISERS CHALLENGE
Create a display that captures the essence
of this unique brand. Display needed to
stand out in the crowd, while meeting low
budget requirements of a young company.
SOLUTION
The Bernard Group designed a display
that emulated fruit crates used to package
and ship coconuts (a primary ingredient in
the Vita CoCo product). Natural wood was
used, which is authentic and environmen-
4 color printed header
on 1mm styrene
tally friendly. Using a simple design and
0" backed up with
1/4” thick luan efficient construction methods, all budgets
were met.
Logo and text
screened
dark brown
PMS 4625
Rough sawn
wood slats
.5” Plywood Shelf
49.89"
1.5” x .75”
shelf support
8.187"
2.25"
2.25"
0.50"
2.25"
1.5” x 1.5”
3.5" Adjustable Levelers (4)
19.0"

13. THE UNUSUAL
THE UNUSUAL
Creating the unusual is what we fondly refer
to as putting our “MacGyver” talents to
work. We stretch our imagination and use
our capabilities to create one-of-a-kind
solutions that go beyond the ordinary.
Where others avoid the highly challenging
projects, we embrace the opportunity.

14. CASE STUDY
THE UNUSUAL CHALLENGE
As a Valentine’s Day window promotion,
Sephora wanted to display their featured
products in a giant candy box. The display
needed to be produced in several sizes to
accommodate multiple sized store windows.
It was necessary for the display to ship knock
down and to be easily assembled
by store personal.
SOLUTION
The Bernard Group designed and engineered
a corrugated structure that could ship in
multiple pieces. Each heart was created in
halves and anchored together with a series
of tabs that were fastened together. The
interior of the display was created to conceal
the fasteners and also to hold the ribbed
corrugated paper that was die cut to look
like paper cups. Product icons were digitally
printed on styrene and mounted to standoffs
inside the cups to create a 3D effect. Full color
instructions were provided for easy assembly.

15. CASE STUDY
THE UNUSUAL CHALLENGE
Develop a versatile graphic element
using sequined paper that Macy’s thought
would be perfect for the image they
wished to portray. The sign needed
to be both single and double sided so it
could be used in the Junior Department,
aisles, as well as in a window display.
SOLUTION
The Bernard Group sourced a rare
sequined paper, available only in 8” rolls.
To create the large gold letters, the
narrow paper was hand tiled, then
mounted to thin black styrene to create
invisible seams and edges, and then die
cut. The red letters were digitally routed
1/2” gator board and custom painted for
a critical color match. Custom jigs were
created to perfectly center-mount the
gold letters to the red letters. The finished
letters were mounted 2-sided to acrylic at
a specific degree to achieve the required
angle of the GLEE logo.

16. CASE STUDY
THE UNUSUAL CHALLENGE
To stop traffic and entice customers to test
product with an engaging merchandising
display. The merchandiser needed to
accommodate five different linear systems
and to be easily installed by in-store
personnel. It was critical for these units to
attached securely to the existing linears.
SOLUTION
The Bernard Group designed a lightweight
expanded PVC body, digitally printed to
match the FLOWERBOMB color palette.
The sides were configured to adapt to all
five linear systems. Magnets and clips were
used to securely attach the unit to the
linears. An ornamental frame was designed,
then machined to create a vacuum form
tool. To keep the unit light weight, white
.060” styrene was used to vacuum form the
part. The graphics were digitally printed on
.030” white styrene for a consistent look.
The tester box was designed with an acrylic
body wrapped with custom tinted .020”
aluminium. The metal box and testers were
packaged separately and installed at store
level. FLOWERBOMB is the #1 selling
fragrance for this retailer.

17. 102 JONATHAN BLVD. N.
CHASKA, MN 55318
P 952 . 9 34. 1 900 F 952. 227 . 1 009
www.thebernardgroup.com
Jayson Hansen
jayson.hansen@thebernardgroup.com
W 952. 4 7 9 . 6 0 9 1 C 612.280.0957