Windows 7 Professional Value Proposition

2. Quick value proposition: use when you have enough time to touch on the key features that best deliver on the value prop

3. Detailed value proposition: use as a reference or when you have enough time to present benefits and features at a detailed levelWhile presenting the Windows 7 Professional value proposition, make sure you are using Windows XP as the comparison for upgrade scenarios , and Windows 7 Home Premium for up sell scenarios. Make sure you reference key value and benefits of Windows 7 Professional in reference to XP and Home Premium. Detailed information on the key features of Windows 7 Professional are available here: http://arsenalcontent/ContentDetail.aspx?ContentID=169063 Windows 7 Professional messaging framework is available here: http://arsenalcontent/ContentDetail.aspx?ContentID=168083

4. Windows 7 Professional Value Proposition

5. What Business Customers Told Us Voice of Customers Windows 7 Professional “Time is money. I just can’t have a slow or unreliable computer.” Performance and Reliability, Networking, Troubleshooting Works The Way You Want “Just because I bought a new computer doesn’t mean I want to buy a new printer or new software” Applications and devices compatibility Get More Done Ease of Use, Productivity “Productivity is key. I don’t have time to learn a new OS.” “How can I be productive on my laptop?” Mobility, Longer battery life Safeguard Your Work “I need to protect critical information – customer info, financial data.” Security, Data Protection, Backup

6. Windows 7 Professional Promise Windows 7 Professional works the way small and medium businesses want. It helps them focus on what really matter - their business, get more done, and safeguard their work.

7. Windows 7 Professional High Level Value Proposition Safeguard Your Work Works The Way You Want Get More Done Fast, reliable and compatible OS Share files and devices easily Solve PC problems quickly Upgrade and deploy more easily Find what you need quickly Work smarter and more intuitively Stay productive anywhere Protect users and systems Protect and secure your data Stay safer online

8. Windows 7 Professional Quick Value Proposition Works The Way You Want Get More Done Safeguard Your Work Fundamentals Faster and more reliable Compatibility Windows XP Mode* Networking HomeGroup Domain Join and Group Policy Control Troubleshooting Action Center Problem Steps Recorder Ease of Use and Productivity Windows Desktop Search Enhanced Taskbar Snap, Peek, Shake Libraries IE8 Accelerators Mobility Location-Aware Printing Mobility Center with Presentation Settings Remote Desktop Host Offline Files Security Streamlined UAC IE8 Malware and Phishing Protection, SmartScreen Filter Windows Defender Backup Advanced Backup Restore Previous File Versions Encrypting File System *Windows XP Mode requires either OEM pre-installation or post-purchase installation of Windows XP Mode (which runs on Windows 7 Professional or Ultimate) and a virtualization technology such as Windows Virtual PC. Both Windows XP Mode and Windows Virtual PC can be downloaded from www.windows.com/business/downloads. For more information on system requirements, go to www.microsoft.com/windows/virtual-pc/support/requirements.aspx Orange: features included in Windows 7 Professional and above

16. Restore previous versions of files that you’ve accidentally deleted or changed.

18. Improved Taskbar Thumbnails make it easier to open applications and see what’s already open

20. Automatically group similar types of documents into Libraries that makes them easier to find

22. Windows detects whether you are at work or at home and automatically sends your documents to the right printer

23. Easily manage all of your mobile settings from a unique location (Windows Mobility Center) and use Presentation Settings to set your PC in presentation mode with a single click

24. Access documents and programs on a computer remotely from another computer*Windows XP Mode requires either OEM pre-installation or post-purchase installation of Windows XP Mode (which runs on Windows 7 Professional or Ultimate) and a virtualization technology such as Windows Virtual PC. Both Windows XP Mode and Windows Virtual PC can be downloaded from www.windows.com/business/downloads. For more information on system requirements, go to www.microsoft.com/windows/virtual-pc/support/requirements.aspx

26. Enhanced Taskbar Thumbnails

27. Jump Lists

28. Aero Enhancements (Snap, Peek, Shake)

29. Libraries

30. IE8 Accelerators

31. Location Aware Printing

32. Remote Desktop Host

33. Offline Files

34. Windows Mobility Center with Presentation Settings

35. Responsiveness and Reliability

36. Compatibility with a broad range of Application and devices

37. Windows XP Mode*

38. Action Center

39. Problem Steps Recorder

40. Home Group

41. Domain Join with Group Policy Control

42. Windows Easy Transfer

43. User State Migration Tool

44. Windows PowerShell

45. User Account Control (UAC)

46. Windows Defender

47. IE8 security features (Malware protection and SmartScreen Filter)

48. Advanced Backup

49. Restore Previous Versions

50. Encrypting File SystemOrange: Available on Professional SKU and above Green: features for IT Pros only *Windows XP Mode requires either OEM pre-installation or post-purchase installation of Windows XP Mode (which runs on Windows 7 Professional or Ultimate) and a virtualization technology such as Windows Virtual PC. Both Windows XP Mode and Windows Virtual PC can be downloaded from www.windows.com/business/downloads. For more information on system requirements, go to www.microsoft.com/windows/virtual-pc/support/requirements.aspx

51. Key Features ComparisonWindows XP Professional vs. Windows Vista Business vs. Windows 7 Professional

52. The Right Windows 7 edition for small and medium size organizations Windows 7 Professional comes with the business features small and medium business users need Windows 7 works the way small and medium businesses want It helps them get more done It helps them safeguard their work Windows 7 Professional also comes with all of the cool consumer features included in Home Premium No more complex choices between Windows Editions No compromise between Home and Business features Instead, there is always a bigger box, that has more Anytime upgrade Windows Anytime Upgrade allows you to upgrade to the next edition The whole process takes less than 10 minutes You will not loose any work or functionality

53. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.