1-pg customer case study on how WinGreen Marketing Systems helped the world leader in supply chain planning & optimization software improve sales results in their U.S. business.

1. Information Technology Solutions
Success Story: Quintiq
Lead Generation Program
WinGreen Marketing
Systems
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WinGreen's services include
content marketing campaigns,
authoring of white papers, ebooks, blogs and other content,
webcast and webinar hosting,
email marketing, target database
creation and management, setup
and management of inbound
marketing capabilities, marketing
automation software and
hosting, and customer
relationship management
software and services. The
commercial grade WinGreen
Systems Architecture provides all
functionality as Software-as-aService.
Call WinGreen at:
Silicon Valley
(650) LEAD GEN
(650) 532-3436
Mid-Atlantic
(610) 810-1707
Northeast
(978) 212-9467
Mid-West
(312) 476-9844
Southeast
(610) 505-6887
www.wingreenmarketing.com
#contentmarketing
#leadgeneration
#emailmarketing
#inboundmarketing
Quintiq’s CMO and North American VP of Sales wanted to
create rapid and sustained sales pipeline growth.
The Solution
70 hot prospects
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Quintiq desired to continue its strong growth around the
world, and in particular wished to focus on accelerating
growth in the United States. The organization undertook
a significant improvement program for its North
American marketing that included new emphasis on both
outbound and inbound marketing, increased investment
in online presence, and new focus on content marketing,
including a complete re-launch of its website,
www.quintiq.com.
Over 1,000,000 emails sent
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The Situation
Three campaigns per month
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Quintiq, Inc. is the U.S. operation of Quintiq Holding
B.V., which is based in the Netherlands. Since 1997,
Quintiq has been solving supply chain optimization
puzzles using a single supply chain planning &
optimization software platform. Today, approximately
12,000 users in over 80 countries rely on Quintiq
software to plan and optimize workforces, logistics and
production. Quintiq has headquarters in the Netherlands
and the USA, and offices around the world.
WinGreen-authored
management briefings plus
Quintiq existing materials
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The Client
Turnkey content marketing lead
generation program
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WinGreen Marketing Systems is a
marketing agency specializing in
content marketing, inbound
marketing, email marketing, lead
generation, and consulting for
technology companies.
The WinGreen System of
Marketing™
45% of responders became
marketing-qualified leads
Quintiq e-books. WinGreen built a tightly defined target
email database of tens of thousands of individuals
matching Quintiq’s “perfect prospect profile” to whom the
marketing assets would be promoted. Responders who
registered to receive content were captured as
“interested leads” and distributed in real time to the email
inboxes, mobile devices, and Salesforce queues of
designated salespeople for immediate follow-up.
The Results
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More than 300 high-quality leads accepted by Sales
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More than 45% of leads became marketing qualified
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5 new “high value contacts” identified by Sales
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70 leads converted to “hot prospect”
Services Delivered by WinGreen Marketing
Systems
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Comprehensive WinGreen System of Marketing™
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Three outbound campaigns per month
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Social media promotion
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A mix of WinGreen, Quintiq, and third-party
(analyst, researcher) management briefings, case
studies, and webinars
Quintiq engaged WinGreen to jointly design a custom
lead generation program to meet Quintiq’s objectives for
delivering leads to the inside sales group as well as for
increasing Quintiq’s brand and value awareness in its
American target segments.
WinGreen created and launched an intensive series of
content marketing and email marketing campaigns
through 2013. The marketing assets included new
e-books created by WinGreen, live webinars, and existing
WinGreen Marketing Systems  5 Surrey Lane  Downingtown, PA 19335
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Author and publish e-books
Copy edit all Quintiq management briefings
Host live webinar
Integration of the WinGreen System Architecture™
with Quintiq’s Salesforce and Marketo platforms
A Smarter Way to Generate Sales Leads™